VP Sales

DAN WALDRON 817-***-****

******@*****.***

SALES AND BUSINESS DEVELOPMENT EXECUTIVE

V Hands-on sales management experience: Expertise in recruiting, training,

and motivating top-performing sales teams that consistently exceed

established goals.

V Organizational leadership: In startup and turnaround situations,

implement strategic processes that deliver double-digit revenue and

profit growth.

V Sales, marketing, and business development: Creative thinker with success

launching complementary product lines, capturing new business in

underserved markets, and improving customer satisfaction.

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Strategic Planning & Execution ( Customer Relationship Management (

Territory Penetration & Expansion

P&L/Budgeting ( Performance Metrics ( Market Analysis ( Visual

Merchandising ( Brand Development

International Business ( New Product Launches ( High-Performing Team

Leadership ( Vendor Relations

EXECUTIVE PERFORMANCE

NS WILLIAMS, INC.-Dallas, Texas 11/2014-Present

Independent Factory Sales Representative

Establish relationships with key decision-makers to expand territory and

drive sales.

BLACKBEAM LLC-New York, New York 1/2011-11/2014

Vice President, Sales

Recruited to lead sales and marketing in the US and Canada for a startup

company lighting equipment manufacturing company. Developed and implemented

strategies to maximize sales and profits.

. Maintained professional relationships with key major accounts: Walmart,

Sam's Club, Costco, Lowe's, Home Depot, Menards, Academy, Bass Pro Shops,

Cabela's, Sports Authority, and Gander Mountain.

. Interviewed, hired, and motivated 80-120 top-performing independent sales

professionals nationwide. Conducted initial and ongoing training in sales

and closing techniques, merchandising, and customer service.

. Drove annual revenue to $14 million during tenure, exceeding established

quotas.

. Realized $3.5 million additional sales by enhancing brand awareness and

penetrating new markets through 16 new international partners.

. Captured $4.5 million incremental sales after negotiating an exclusive

contract with a Canadian retailer.

. Ensured regulatory compliance and analyzed performance and tracking at

Taiwan and China factories.

LANSKY-Buffalo, New York 11/2007-4/2010

Director of Sales

Brought onboard and challenged to reverse sliding revenues and maximize

growth of a manufacturer and importer of specialty tools. Given full

strategic planning, P&L, budgeting, sales, and business development

responsibilities.

. Analyzed operations and developed sales strategies to target underserved

markets and retail outlets.

. Established professional relationships with key major accounts: Kmart,

Lowe's, AAFES, Cabela's, Bass Pro Shops, LL Bean, Sports Authority, and

Academy.

. Drove annual revenue to more than $12 million (40-50% annual growth) from

$1.5 million via online sales, third party OEMs, diversified categories,

and new product launches.

Continued...

DAN WALDRON Page 2 of 2

817-***-**** ( ******@*****.***

Lansky, continued...

. Achieved additional $3 million incremental sales after negotiating a key

contract with a leading Chinese manufacturer to distribute products in

the US and in Canada.

. Generated more than $4 million new revenue by leading the design,

production, marketing, and sales of specialty pocket knives to complement

existing product line.

. Interviewed, hired, trained, and motivated 98 top-performing sales

professionals.

EMISSIVE ENERGY CORPORATION-Kingston, Rhode Island 8/2004-11/2007

Vice President, Sales

Directed sales, marketing, and channel management for a $20 million

manufacturer of high-quality handheld lighting solutions. Led packaging

design and developed plan-o-gram, point-of-sale, pricing structures, and

Company operating procedures. Recruited, trained, and supervised 112

independent sales professionals.

. Achieved 120% revenue growth each year through aggressive account

expansion in all sales channels.

. Generated 21% of total revenue by growing account base to 22 accounts

from 3, penetrating global markets.

. Realized $4 million additional annual revenue by prospecting and securing

a government contract.

CAJUN INJECTOR/BRUCE FOODS-Cade, Louisiana 1/2001-8/2004

National Sales Director-Sporting Goods

Led business development, key account management, market penetration,

product development, and customer service for a multimillion dollar

manufacturer and distributor.

. Retained to direct all sales functions after the merger of Cajun Injector

and Bruce Foods in 20012.

. Increased annual sales 249% by launching numerous new products; achieved

366% category growth after securing a private label deal with Bass Pro

Shops.

. Established and maintained relationships with major accounts

including Bass Pro, Cabela's, Academy, Gander Mountain, Sports Authority,

and Lowe's.

. Negotiated and secured additional shelf presence for a diverse variety of

food products in major accounts.

EARLY CAREER

Senior Sales Management positions with leading US consumer products goods

producers and distributors:

Brinkman Corporation:

Increased revenue 1,000% for a $1 million, wholly-owned subsidiary. Drove

sales 40% and added 6 sales representatives for the Sporting Goods Unit.

Doskocil Manufacturing Company:

Grew revenue to $35 million from $250,000; earned Top Vendor Award from a

global buying group.

EDUCATION

UNIVERSITY OF TEXAS AT ARLINGTON Bachelor of Arts, Business Administration

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