Brand Manager
Resume:
C hristina J Barea www.linkedin.com/in/christinajbarea/
*******@*****.***
Performance-driven brand manager with extensive business development and marketing experience with international
brands. Especially skilled at identifying emerging markets, streamlining processes, and preserving brand integrity .
Project oriented and self-motivated with a natural talent for quickly assessing situations, prioritizing goals and problem
solving. Focused on delivering quick results. Comfortable working at all corporate levels and with cross-functional
teams.
Project Oriented: Ability to manage Luxury Brand Management, B2B, B2C
multiple priorities on short timelines Creative Communication & Design
Strong Trend Forecasting Business Development & Strategy
Manufacturing & Operations Analytical, Forward thinking
International Trade MS Office, Salesforce CRM
Trade Show/Special Events Coordination Bilingual/Bicultural: English & Spanish
Excellent Team Leadership & Building Fluent Italian, Elementary Mandarin
E DUCATION
Bachelor of Science in Business Administration Masters Luxury Brand Management
University Puerto Rico at Mayagüez Marangoni Institute of Apparel - Milano, Italy
Dual Majors: Industrial Management & HR
E XPERIENCE
Consultant for Apparel Industry
Business Advising – Santa Clara, CA October 2014 - Today
Provide business development & marketing/branding consulting services for emerging brands in the apparel
industry. Specialization in analysis of market positioning for long-term sustainability, branding, outbound
marketing (image & communication). Other target areas include evaluating sales strategies, sourcing and
manufacturing supply chain, product mix evaluations to maximize profits, social media strategies, promotion
strategies, and retail design evaluation.
Director of Marketing & Business Development, Business Owner
The Rising Lotus Qigong - Atlanta, GA September 2003 - Today
Launch and execute a start-up business in a micro-niche area. Deliver thousands of hours of instruction in
private, public, corporate, conference and other venues. Produce and record 2 seasons of TV series. Author of
national award winning book. Certified over 50 new instructors.
Brand Manager, Department Store Brands: Wonderbra®, Barely There®, & Bali®.
Bali Company (Division of Sara Lee Corporation) - New York City August 2000 - May 2001
For each brand: Strong emphasis on trend forecasting of styles, fabrics, and colors; Selection,
development and implementation of palettes and prints from sketch to finished fabric including
coordinating and overseeing the entire process of lab -dips and strike-offs; responsible for assigning delivery
dates to styles/colors for effective merchandising according to seasonal and Department Store demands;
coordinate sample-making process for markets and previews, including selection of actual sample design to
be made, movement of fabric from production to cut & sew; delivery of samples to sales team; final
selection of samples for actual mass production; follow up with design department on quality of trim items
selected and product functionality; In addition, monitor the integr ity and profitability of new product as
defined by each brand profile.
ASSOCIATIONS
Association for Latino Professionals in Business, Finance & Accounting (ALPFA)
National Qigong Association (NQA) Board of Directors (2008-11); Chair of Ethics Committee (2011-15)
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