Management Customer Service

Kathryn M. Peterson

***** ********* **** ? Solon, OH 44139 ? 330-***-**** (c)

************@*****.*** ? www.linkedin.com/in/kathrynmpeterson

Product Management / New Product Development

A senior level Marketer of new and mature products in domestic and

international markets whose keen analysis and skills in product line

portfolio management delivers outstanding profit and market share metrics.

Thrives in highly competitive markets and work environments that demand

consistent product management, talent development, and client service

expertise. Recognized for achieving continuous results through

collaboration, team building, leadership and analytical thinking. Industry

experience in B2B/B2C, Automotive, Healthcare, Textile, and Food

Manufacturing.

New Product Development / Innovation Stage Gate Process

Portfolio / Competitive Analysis Customer Insights

Process Development & Improvement Creative Problem Solving

Budget Development and Management SAP Implementation

PROFESSIONAL Experience

GOJO Industries, Inc., Akron OH

2005 to 2015

A privately held global corporation, industry leader and marketer of

hygiene, health and skin care products distributed to professional markets

including healthcare, food service, education & hospitality. Inventor of

the Purell brand.

Product Marketing Director Purell Consumer & e-Commerce (2014 to 2015)

. Increased e-Commerce new product sales 62% at Amazon, Costco, Sam's Club

& ReStockIt by developing and launching 16 new Frustration Free Products.

. Drove Purell consumer new product 25% higher than prior year (11% higher

than budget). Developed 18 new products that supported largest Back-to-

School seasonal campaign resulting in $15M+ sales at Walmart and Target.

Business Process Owner for SAP implementation (2012 to 2014)

. Appointed to 8 member team for $16M strategic initiative to rollout SAP

Engineering Change Management Module across global enterprise. Drove

cross-functional teams in replacing disparate tools and processes with

fully integrated product development and engineering change management

systems.

. Implemented 30 business improvements resulting in process and practice

optimization.

. Completed component data cleansing effort of older ERP system decreasing

components from 6,000 to 2,770.

. Achieved development, user acceptance, readiness and Go-Live phases of

ERP project in 18 months.

Product Management Director (2006 to 2012)

. Strategized new product management, lifecycle planning and portfolio

growth of Healthcare, Commercial, Custom Brands, Automotive, Industrial,

Textile, Global, and Emerging Markets. Led team of 14 product managers.

. Restructured department around Product Categories and built product

roadmaps for: Skin Cleansing/Bathing, Tough Soils/Moisturizers, Purell,

Custom Brands, Global, Wipes and Delivery Systems to optimize resources

and cross-train staff.

. Ensured all new products utilized Stage Gate Process which resulted in

successful launch and implementation.

. Managed lifecycle planning for 2,500+ SKUs; eliminating 10% of lower

margin products annually.

. Drove cost savings of $6M+ annually through cross-functional profit

improvement teams.

. Developed Product Management Level Guide as career path tool for product

managers to advance human capital.

. Globalized Product Management function and product portfolio for

strategic regions including office locations in Europe, Brazil, Japan &

Australia.

Product Manager, Automotive, Industrial and Textile (2005 to 2006)

. Identified and led cross-functional teams to commercialize cost savings

project of $1M for GOJO Orange Pumice Hand Cleaner in six months. Set

new standard of "whole systems" review which then became model of

excellence.

. Established and implemented companywide SKU rationalization process to

improve portfolio management.

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Kathryn M. Peterson

Agrana Worldwide, Brecksville OH 2003 to

2005

World leader in fresh fruit preparations for yogurt and ice cream

industries.

Director, Product Development

. Led development, launch and growth of product portfolio across North

America. Coordinated efforts of marketing, sales, customer service,

purchasing and manufacturing teams to launch new products. Built and

enhanced relationships with Dannon, Stoneyfield, Yoplait, Ultima, Haagen-

Dazs, and Parmalat.

. Increased revenue $17M+ and achieved 40% increase in product growth

during 2003, while earning 100% of Dannon's business. Grew business 16%

annually by launching 200+ new products each year.

. Partnered with affiliates in Mexico and Europe to develop products for 3

multinational customers while supporting 7 production facilities.

Nestl USA (Frozen Foods Division), Solon OH

1980 to 2002

$900M division, the world's leading Nutrition, Health and Wellness Company.

Director Product Development, Lean Cuisine brand (2000 to 2002)

. Directed all development efforts for Lean Cuisine, French Bread Pizza and

Ortega with 18 staff. Led cross-functional team to develop and improve

market leading food products.

. Managed development of Skillet Sensations, a new venture platform,

integrating Nestl worldwide R&D technical expertise; growth of $100M

within 2 years.

Director Product Development, Stouffer's and French Bread Pizza (1995 to

2000)

. Collaborated with marketing, manufacturing, finance, global sourcing, and

regulatory teams to launch products, reduce costs, and improve time to

market. Led diverse team of 14 scientists, marketers & operations

professionals.

. Initiated and implemented quality improvement program, recognized by

Nestl USA as one of organization's best practices. Achieved an annual

cost savings of $2M for 4 years consecutively.

Manager Product Development, Stouffer's and French Bread Pizza (1993 to

1995)

. Directed development efforts for Stouffer's and French Bread Pizza

brands. Led staff of 10.

. Managed development and introduction of Hearty Portions dinner entrees

raising revenue by $200K.

. Generated cost savings of $1M+ annually by reducing ingredient costs.

Manager Product Development, Food Service (1990 to 1993)

. Initiated national accounts program directly with customers designing

products to meet their specific needs.

. Chaired an interdepartmental task force establishing project timetables

and ensuring completion. Introduced 15-20 new products annually, while

maintaining and updating current products.

. Evaluated business trends and competitors' products to develop brand

strategies.

Group Leader / Team Leader, Stouffer's (1984 to 1990)

Brand Technologist, Lean Cuisine (1980 to 1984)

. Led development and launch of Stouffer's Homestyle first sub-brand;

generated $200M within 2 years.

. Core member of team credited with developing and launching new Lean

Cuisine brand with 20 products.

EDUCATION / JOB RELATED TRAINING

B.S., Fine and Professional Arts, Kent State University. Kent, OH

SAP Training Strategic Product Management Situational Leadership

Managing Projects and Priorities

Product Strategy, Product Management University Leading Change Project

Management and Skills Training

Tools and Techniques for Thinking and Managing Strategically Developing

High Performance Organizations

PROFESSIONAL LEADERSHIP & MEMBERSHIPS

Board of Directors, United Way of Summit County, 2011 to Present

Member, United Way of Summit County Finance Committee, 2014 to Present

Active Member, Product Development & Management Association (PDMA)

Sponsor - United Way Campaign 2012 (raised $218K) & United Way

Campaign 2011 (raised $147K)

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