Karen Orbach-Hirst
Forest Hills, NY 11375
*******@****.***
To Whom It May Concern:
The position you have advertised has strong appeal to me and so the purpose of this letter is to introduce
myself to you.
Attached is my resume for your consideration. I am currently seeking a full time, phone-based, inside
sales or business development position and have over 12 years of experience. I am self-motivated,
articulate, fearless, pleasant but persistent when needed, with very solid out-bound B2B cold-calling
skills, securing introduction meetings or closing sales via the telephone.
I’m also set up with the proper resources for a home office in order to work from home, as an alternative
to commuting and working from an office. I’m flexible in the sense that I can either work from home or
commute locally a short distance to the office, though I am not able to do any traveling or perform outside
sales.
My most recent base salary was $65K. I am looking for a full time base salary of $50K+ and an hourly
base range of $15-$25 per hour, with a commission or an incentive plan.
I am confident that my abilities and my training can make an immediate and valuable contribution to your
organization. I would like very much to discuss the possibility of employment with your firm and I
would welcome the opportunity for an interview with you at your earliest convenience.
Thank you for your consideration and I look forward to hearing from you.
Best regards,
Karen Orbach-Hirst
Karen Orbach-Hirst
65-45 Yellowstone Boulevard, #6A
Forest Hills, NY 11375
718-***-**** -- *******@****.***
Summary
Seasoned, results-driven inside sales professional offers 12 years of business
development experience as an integral part of fast-paced sales teams. Strategic thinker
and proactive problem solver with expertise in tangible and consultative selling,
appointment setting and territory sales management.
Experience
McGladrey LLP – Business Development Specialist
November 2012 – January 2015
• Cold and warm-called prospects from a variety of sources including campaigns
created by the marketing department from webcasts and other events, mailings,
targeted lists from business development managers (BDMs), in-coming web
inquiries and utilized audit analytics alerts as potential leads.
• Probed, qualified and set meetings for BDM’s in designated Northeast territories
within the financial services industries, including alternative investment advisors,
REITs, hedge funds, broker-dealers and banks. Called C-level executives in
financial, operations and compliance roles. Developed compelling pitches and
messaging around events and campaigns to relay to targeted prospects. Being
skilled at how to handle and overcome any objections.
• Drove attendance to particular events for designated industries, where
McGladrey either hosted or helped to sponsor the event, to try and set meetings
around those events either prior to or as a follow up for a prospect after an event
took place.
• Utilized salesforce as a CRM database to gather all pertinent information,
entering and maintaining the database for the purpose of building pipelines.
• Participated in team meetings to discuss feedback from prospects, strategies for
achieving greater success and generated salesforce reports for particular
campaigns to obtain data for tracking and showing trends.
Page 2
TrialGraphix, Inc. – Associate Account Manager
July 2011 – February 2012 6-month temporary position
• Worked with account managers to assist in generating new business, appointment setting
and developed existing client relationships through cold & warm calling in all NYC areas.
• Called litigation partners, attorneys & paralegals at large law firms to secure qualified
meetings. Probed and uncovered clients’ needs for TrialGraphix services for new cases
that were going to trial.
• Utilized a research tool called Westlaw Court Express for searching out active cases for
clients and calling them to either secure meetings or qualify a particular need they might
have for bringing in new business.
• Used Lotus Notes as a CRM database to create and maintain clients’ information relevant
to building the pipeline.
SolomonEdwards Group, LLC – Business Development Associate
March 2010 – June 2011
• Developed and maintained a pipeline of prospects for the business development
managers (BDMs) nationwide by creating and growing the consulting business client base.
Called into medium to very large organizations in various industries including banks and
other financial companies, law firms and manufacturing companies for the purpose of
developing relationships and securing meetings.
• Secured qualified meetings with C-level executive decision-makers at targeted companies
nationwide, which included CFOs, heads of risk, compliance, internal audit, operations and
technology. Uncovered and identified prospects’ needs leading to viable meetings with
BDMs.
• Utilized a CRM database called Talent Secure and via online research, created and
maintained the database by entering all pertinent information relevant to building the
pipeline.
• Responsible for developing targeted pitches and called prospects on multiple time-
sensitive marketing campaigns and email blasts, as the need would arise in making
prospects aware of mandating regulatory response and performing best practices for new
rules in the financial arenas. Marketing campaigns were also created to make prospects
aware of SEG’s newest financial and accounting guides and various white papers that
they could download from the website. Also through the marketing dept., invited prospects
to various conferences nationwide where SEG was either participating with their own
booth or was leading the conference.
• Utilized the online public intelligence service--Audit Analytics which provided detailed
research on public companies and accounting firms who had issues in areas like audit,
compliance, governance and changes to their audit provider or financial officers.
Converted these alerts into leads by calling prospects to have targeted conversations
about their pain points and used this as a means to secure meetings for the BDMs.
Page 3
TMP Worldwide Advertising & Communications – Inside Sales Representative
January 2007 – December 2009
• Developed a pipeline of relationships from fortune 500 companies by pre-qualifying and
cold-calling prospects to secure meetings nationally for the sales reps. Obtained warmer
leads from lists of prospects who had attended the webinars and conferences sponsored
by TMP. Contacted VPs & Managers of Human Resources and Recruitment to introduce
TMPs products and services.
• Researched companies using onesource.com and Wanted Analytics Reports to identify
quality leads and gather information. Created and maintained records in the Siebel
database to record all relevant data.
Freelance Positions
1) Institute for International Research Conference Company – Delegate Sales Account
Executive-Closing sales for conferences--IBC Life Sciences Pharmaceutical Division…
October 2004 – December 2006
2) Merrill Lynch – B2B Appointment Setter…October 2002 – October 2004
3) Aspen Publishers – B2B Telesales… November 1999 – October 2002
Prior Work and Training Experience
--Editorial Proofreader…1998 - 2000
--The Voice Bank Training Class… Pursued a career in voiceovers which included the making,
designing and distribution of a demo tape…1999 – 2000
Page 4
Volunteering Experience
The International Center in NYC… 2001 Volunteered as a tutor for the one-to-one English
pronunciation partnership. Worked with adult members of the center to improve their speaking,
reading and writing of the English language.
Computer Skills: Microsoft Word, Excel, Outlook, PowerPoint, Adobe & CRM database
programs including ACT, Goldmine, Siebel, Lotus Notes, Talent Secure & Salesforce.
Education:
Sullivan County Community College…1978 – 1979
SUNY Albany…1979 -1981
Majored in Psychology