DAPHNE CHEN

***. ***.****

***** ***** ***. *****, ** 91710

acplsq@r.postjobfree.com

Experience

Asobio / Shanghai, China

September 2014 - December 2014

Design Consultant

Consultancy based in Shanghai, and required travel to NYC

Provide monthly concepts for Mens and Women's Wovens and Denim. Manage styles from concept to completion

Streamlined Design process to Design team, including revision of existing tech packs, sketches, and overall design process

Provide wash targets and give comprehensive wash direction. Source and select fabrics under cost and VAT restrictions

Attended PV Shanghai and Intertextile trade shows to select and develop new styles, and to capture current fashion trends

Renew current trim and branding package. Design and source trims to be on par with contemporary brands

Oversee Production and Merch team to ensure styles are produced in cost efficient manner, and that margin goals are met

Armani Exchange / New York, NY

February 2013 - September 2014

Design Manager

Design and develop Women's Design in following categories: Bottoms, Skirts, Dresses, Tops, and Outerwear

Establish trend direction for core and fashion groups. Responsible for overall inspiration and concept

Research and source fabrics, wash targets, trims, and fits

Give direction on overall branding to maintain consistent vision and message within the brand

Manage Design Assistant and their responsibilities

Polo Ralph Lauren Womens Blue Label Denim & Collection / New York, NY

October 2009 - October 2012

Designer

Design and develop new launch of Ralph Lauren Collection Denim

Select fabric under cost parameters and develop washes and dry/wet processing treatments

Manage the design & development process and range plan as communicated by SVP of Women's Design and VP of Merchandising

Research/develop potential new core and concept fabrications based on trend and the desire to drive newness to the brand

Illustrate and design styles and novelty trim ideas, creating flat sketches to be included in tech packs

Fully responsible for ensuring that product is consistent with market trends as well as business strategies

Attend all fit sessions pertaining to product working closely with the Technical Design partners to maintain initial vision and brand fit

Interpret fashion vision and trends into successful product line

David Chu International LINCS / New York, NY

March 2009 - October 2009

Freelance Designer

Oversee all categories including Outerwear, Tailoring, Knits, and Sweaters

Carried out the efficient visual execution of creative concepts, as outlined by Creative Director

Worked with Creative Director to ensure smooth, timely and accurate completion of creative projects

Communicate daily with overseas factories to ensure fabrics, trims, and protos execute in timely manner

True Religion Brand Jeans / Vernon, CA

July 2007- October 2008

Assistant Designer

Execute timelines on development calendar and line plan needs

Keep up with current trends; bring in new ideas through competitive shopping and vintage research

Create line sheets, detail sheets, and trim packs. Research and source fabric, trim, embellishment appropriate to the category

skills

Bilingual in English and conversational Mandarin Chinese

Proficient in Macintosh and PC platforms

Adobe Bridge, Photoshop, Illustrator, Web PDM

education

June 2004 - December 2006

Fashion Institute of Design & Merchandising (FIDM) / Los Angeles, CA

AA in Fashion Design

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