317-***-**** Lyle Kirtz *******@*****.***
Qualifications:
• Adaptive change agent with success and sustainable multi-million-dollar results.
Demonstrated ability to formulate and execute strategies to penetrate new markets drive
sales and restructure underperforming organizations. Seasoned sales & marketing
professional that creates sales opportunities & builds cohesive, high performing sales teams
that increases sales revenue on a consistent and continuous basis
Professional Positions:
• National Sales Consultant, National Sales & Marketing Consultant, Professional Sports
Agent, DSM
Industry Experience:
• Security,Medical, Service, Manufacturing, Logistics, Industrial, IT, Distribution, Consumer
Goods & Pro Sports
Education
BA, Purdue University: West Lafayette, IN: Purdue University Varsity Football Player
Professional Experience
IVM Inc. / National Sales Consultant: Present
• Geographic Territory: National & International
• Industries I call on: Medical, Manufacturing, Service, Industrial,, IT, Consumer Goods, Retail,
Education & Municipalities
• Prospects I call on: CEO’s, CFO’s, CIO’s, President, Vice Presidents, GM’s etc.,
• Customers: I U Health, GM, Chrysler, Toyota, Caterpillar, Community Hospital, Costco,Target,
Johnson & Johnson & more
• # 1 in new & total sales revenue / opened 3 new industries for IVM Inc. sold 3 new accounts
worth $10M
• I sell, manage & coordinate the installation of inventory management equipment, software,
reporting systems & services.
I call on and sell C-suite executives and other cross functional management departments. After the sale I administer projects
& schedules for different internal & external departments to unify communication & logistics of multiple site delivery schedules
for installation of software, machines & services. I also coordinate the training to operate the machines, software, reporting
systems & services on a national & international level.
Success Now / National Sales & Marketing Consultant: 2003 – 12-2013
Comcast Microsoft GP Partners Sports Management Group Go Inc.
• Chief sales & marketing consultant providing strategic leadership, sales & marketing direction to
Corporate Business Partners such as Microsoft GP Partners, Comcast, Sports Management Group, Go
Inc. and other companies in B2B markets to increase sales revenue, market share & brand visibility.
Sports Management Group
• Developed & implemented the $200M go to market strategic business, finance, sales & marketing
plan for a new product launch for Sports Management Group
• Sold $67M in equipment in the 3rd month of consulting for SMG’s
• Negotiated licensing rights with Spalding Sporting Goods for national product roll out
• Invited by UBS the world’s largest managing company of private wealth with over 2.2 trillion
dollars in invested assets to present SMG’s $200M go to market business plan to secure $200M in capital
investment
GO Inc.
• Sold/Closed 62 new accounts in 6 months for Go Inc.
• Increased sales revenue by 600% in the 2nd year for Go Inc.
• Increased sales revenue over 900% in the 3rd year for Go Inc. by reengineering sales & marketing
strategies, revamped sales operation & logistics as well as redirected communication methods, also
recruited hired & trained a highly skilled sales force to hunt & closed new prospects while increasing
organic growth with establish accounts
• Conducted, comprehensive market assessments entailing market sizing, growth
projections, cost of entry, competitive analysis & value differentiation potential for existing market
opportunities.
• Development sales & marketing plans while directing the evolution & commercialization of new
products & services
• Provided direction to R&D team for new product & service concepts through strategic
assessment of market needs.
• Defined market needs for new products. Identified new markets & new applications for existing
products.
• Spear headed the Voice of the Customer (VOC) efforts to define market needs and insure that
product concepts meet customer needs and provide value differentiation to meet strategic goals.
• Drove target initiatives in support of attaining growth and revenue profitability objectives
• P&L Responsibility
Microsoft GP Partners
• Assessed Microsoft GP Partners sales strengths and weaknesses in order to achieve business
opportunities, sales growth and financial profitability
• Developed vertical markets, sales & marketing strategies to achieve sales revenue goals
• Identified & sold key individuals & department decision makers within the existing & emerging
markets that impact procurement decisions for Microsoft GP product offerings.
• Proven success in excelling in a startup or a functioning business environment
Certified Professional NFL Sports Agent 2000 - 2004
• Wrote & implemented the business plan to compete in the National Football League as an certified
NFL Sports Agent
• Recruited & exclusively represented the nations #1 college football player in all-purpose yards
average, 1 month after becoming a certified NFL Agent
• Three months after becoming a certified NFL Agent I negotiated for my rookie client a sizable NFL
contract to play for the San Diego Chargers in the National Football League AFC West Division
• Negotiated lucrative business transactions for my NFL veteran client who was a 17 year NFL starter,
Super Bowl champion & 6 time All Pro starter
Best Foods Baking Group / District Sales Manager
• Managed sales, marketing operations & customer service departments in Indiana & Ohio representing
an 11M district
• Sold Thomas English Muffins & Brown Berry bread lines to national, regional & local supermarket chain
stores
• Increased sales revenue 234% in chain accounts 212% in independent accounts
• Managed monthly sales projections of 82 product lines,
• Negotiated, purchased & converted several independent DSD routes into company owned routes to
establish company control & ownership of routes
• Increased brand visibility by 52% product accessibility 66%, brand positioning 68%
• Increased market share by 40%
• Trained multiple distributors to preform to company standards, conducted quarterly business reviews &
sales audits to ensure correct execution of sales & marketing programs to achieve sales revenue goals & objectives