Sales Marketing

Successful Fortune *** corporation marketing and business development

background. Developed and managed the integrated campaign for introduction

of a new product line to the US. Built and trained sales and distributor

teams. Managed overall portfolio of new product introductions. Experienced

in strategic planning and development and execution of both traditional and

digital marketing communications, including branding, print collateral,

website content and design, social media, trade shows and customer events.

Entrepreneurial, goal-oriented and energetic.

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SUMMARY OF QUALIFICATIONS

. Experience in marketing, business development and sales.

. Developed and executed strategic plans and branding for professional

services and high-tech products, with profits exceeding performance

expectations.

. Managed teams responsible for new product introductions.

. Executed Voice of Customer campaigns.

. Designed and managed production of product data sheets, brochures and

other collateral.

. Responsible for tradeshows, large customer events and technical

seminars.

. Experienced in development and execution of web-based communications:

website re-design, webcasts, technical webinars and podcasts.

. Exceptional presentation, writing and organizational skills.

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PROFESSIONAL EXPERIENCE

LINCOLN ELECTRIC 2014-2015

Brand Journalist

. Wrote, edited and art directed Definitive Guide to Welding Automation,

a 36-page technical overview. Interviewed engineering and technical

staff to complete this piece of marketing collateral integral to the

company's marketing automation initiative. Completed project on time

and on budget.

. Project lead for series of six technical brochures to be used as

capabilities pieces for the automotive industry. Wrote, edited and art

directed all pieces. Interviewed engineering, sales and subject matter

experts to complete the project on time and on budget.

THERMO FISHER SCIENTIFIC 2004-2013

Marketing Manager / Priority Solutions International

Manager, Marketing Operations / Fisher Scientific

Senior Supplier Diversity Representative / Fisher Scientific

. Worked with senior management on strategic direction for two business

units - specialty logistics and laboratory products/medical devices.

. Directed efforts for re-branding of business unit to reflect total

solution service offerings.

. Responsible for positioning, marketing strategy, product launches,

communication of technical information to field sales and design of

product collateral.

. Worked with cross-functional teams to launch 3 strategic product lines

and 70+ products.

. Developed and executed marketing strategies for product and brand

introduction through marketing collateral, webinars, sales training

and tradeshows.

. Led global, cross functional teams including Product Management,

Marketing Communications and technical representatives from product

manufacturers.

. Successful sales growth with Fisher Scientific supplier diversity

channel partners.

BAYER CORPORATION 11 years

Marketing Manager

Senior Technical Sales Representative

. Grew sales of specialty chemical products from zero to $50 million

annually, making the product line a US business unit.

Managed all aspects of product line launch: strategic plan, market

research, marketing, advertising and follow-up metrics.

Created brand identity for the domestic product line, tailoring message for

the US market.

Designed and managed production of all US collateral: product data sheets,

brochures and promotional flyers.

Designed advertising campaigns and managed industry tradeshows and

seminars.

EDUCATION AND TRAINING

B.A. in Chemistry with Minors in Math and Scientific Russian

Wharton Business School Executive MBA Certificate in Marketing

Additional college and industry courses in Marketing, Management, Sales,

Public Speaking, Leadership, Time Management, Computer Skills and Process

Improvement

ACHIEVEMENTS / ACTIVITIES

Full scholarship, 2 competitive national scholarships, National Merit semi-

finalist

Monsanto fellowship, internships at Mallinckrodt Inc. and B.F. Goodrich

15+ technical papers and participant in 2 patents

Past president: 1 industry organization, 3 local community organizations,

including PTA

Thermo Fisher Scientific Impact Award

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