Director of Sales & Marketing (i.e. Hospitality/Hotel Industry)
Resume:
MARK S. MURPHY
**** ********** ******, ***. **
San Francisco, CA 94109
************@*****.***
Professional History
The Hilton San Francisco Financial District, San Francisco
December 2010 - October 2014
Director of Sales & Marketing & Director of Sales (Internally Promoted)
o Main focus is citywide group business (ICW) & Key Accounts: Wells
Fargo, Bank of America, The Wharton School, and University of
Pennsylvania.
o Member of Executive Committee and Lead a team of four directors, five
managers, and three coordinators.
o Consistently exceeded quarterly group goals at average of 111% and ADR
from $189-$259.
o Increased RevPar Index at or above 100% and Group Index close to 90%.
o Involved in staffing decisions, implement entire sales teams in each
new hotel while also putting together a strategic plan to build room
nights/revenues as well as fully capture catering/food & beverage and
meeting room rental
o Sales Strategy member helping position the hotel strategically to gain
market share
o Work with sales team to exceed goals and expectations
Le Meridien, San Francisco October 2007
- December 2010
Associate Director of Sales
o Personally managed the largest group client (i.e. The Wharton School,
University of PA), < $1 million dollar annual producing account for the
hotel
o Assisted HEI Hotels & Resorts as Task Force DOSM for Le Meridien Dallas
& Philadelphia
o Worked with San Francisco Executive Team to fill total of 360 total
hotel rooms daily, and approximately 15,000 square feet of meeting
space
o Handle all National/Starwood Global Corporate Transient account
negotiations as well as oversee BTSM who was in charge of local
corporate account business. Total annual LRA/NLRA Goal was 38,000 room
nights, $7 million in revenue at a $185 ADR
o Secondary focus of FIT/Tour & Travel as well as overseeing Group Sales
team
o Work in conjunction with Director of Sales for all Citywide San
Francisco group business
o In charge of all sister property SF CA relationships for cross sell
opportunities, site visits etc.
o 3 Group Sales Managers directly report to me, 1 BTSM, 2 Coordinators, 1
Convention Services Manager, 2 Catering Sales Managers, 1 MIT, lead
team, run weekly sales strategy meetings
Ocean Properties LTD, Marriott Delray Beach
February 2006 - September 2007
National Sales Manager
o Sold 269 rooms per night and 14,000 square feet of meeting space
o Developed and expanded the Southeast group and transient markets
o Sold OPL Portfolio properties interests (i.e. Marriott Residence Inn,
Holiday Inn Highland Beach FL, Holiday Inn Boynton Beach FL, Sheraton
Suites Key West FL etc.)
o Exceeded 2006 group revenue goals by 105% and transient revenue goals by
125%
o Assisted Ocean Properties Limited with Task Force as a Regional Director
of Sales at Sheraton Suites Key West also developed and trained Sales
and CS managers.
Starwood Hotels & Resorts Worldwide, Inc.
October 1998-October 2005
Worldwide Sales Executive (Internally Promoted Twice)
o Top revenue performer on pilot team in 2004, as well as YTD 2005 Sold
for over 800 Starwood Owned, Managed and Franchised Hotels in over 80
countries from 3 Star and above Ultimately booking group room blocks,
meeting space, for all market segments for any Starwood Meetings and
Convention hotels Worldwide.
o Built new account list to over 125 corporate accounts by prospecting
and market research Delivered $2 million in annual revenues in 2004;
projected to reach 4.5 million in calendar 2005
o Sheraton Hotel Braintree (Director of Business Travel from 2002-2004)
. Oversee and manage all aspects of transient revenue encompassing
5 market segments
. Sold 260 total hotel rooms each day and assist and managed/TAM
(i.e. Total Account Management) the hotels 20,000 square feet of
meeting space
. Provided higher ADR via growth in premium and commercial retail
segments in accordance with the Director of Revenue
. Participated in Six Sigma task force with ultimate goal of
revenue savings back to hotel
o Sheraton Hotel Boston (Business Travel Sales Manager from 1998-2002)
. Sold 1215 total guest rooms and over 80,000 square feet of
meeting space for a convention hotel attached to the Hynes
Convention Center in Boston.
. Negotiated and maintained all transient account opportunities
Executed RFP process for all TMCs and LRA/Non-LRA accounts years
1998-2001.
. Increased annual room nights for top five accounts collectively
by 25%.
***Hotel and client references available upon request***
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