Media Director

Ravindranath Kovilakathuveettil

Flat No.*, Ground Floor, Sri Balaji Apartments, C-131, South-End Road,

Thiruvengada Nagar, Ambattur, Chennai, Tamil Nadu – 600 064

Phone (Home): 044-******** Cell: 092********

Email: ********@*****.**.**

Career Profile:

A highly talented and multi-skilled media professional with more than twenty years of experience in the mentioned

field. Expertise in branding strategies in retail and national markets. Experience in media buying, planning, media

strategy and multimedia. Looking for a challenging position to utilize my skills and proficiency in a well-established

organization.

Professional strengths:

• Possess excellent communication skills and a pleasing personality

• In-depth knowledge of using media space for product advertising and developing media plans

• Strong business acumen with an ability to execute a wide range of marketing strategies to establish market

presence and increase revenues and profitability.

• Expertise in analyzing market trends to provide critical inputs for formulating and executing marketing

strategies.

• New Business development and client meetings

• Co-ordination with various media personnel.

• Planning and coordinating various events

• Effective communicator with strong writing skills.

• Ability to maintain good relationship with clients

• Sound knowledge of print advertising, electronic media, Outdoor, Radio, digital & events

• Familiar with market strategies and corporate communications

• Ability to work under pressure

• In-depth knowledge of negotiation techniques and multi-channel media distribution

Professional Experience:

Carat, Chennai (India)

2012 July till date

Media Director

Working with Carat Media Services Pvt Ltd Chennai and reporting to Senior Vice President, South. Carat Chennai is a

single man operated office from day one, therefore, managing the end-to-end jobs single handedly.

• Created and produced media campaign that will effect market clients' messages to the target audience

• Worked with well-established clients like AirAsia, Nitta Gelatin, UD Media etc

• Handled the tasks of researching and delivering media campaigns for various clients

• Administered multi-media plans and programs

• New Business developments and client meetings

• Analyzing competition spends, share of voice etc

• Analyzed the online campaigns of various client based on ROI.

• Identified and executed written agreements with scalable, cost-effective and targeted media source

• Oversaw quality assurance, clients relations and corporate communications

• Reviewed branding strategies, negotiated buying terms and selected quality print media, television, Radio &

OOH media

• Handling the tasks of media buying, generating release orders, media planning, confirming ad space and

receipt of creative

• Responsible for building rapport and maintaining good relationships with clients and vendors

• Working closely with the sales team of various media to understand customer needs in order to ensure correct

placement advertisements

• Responsible for preparing client billing for media releases

• Responsible for collections

Jelitta Advertising, Kottayam, Kerala

2010 Nov to 2012 July

Senior Manager - Media

• Responsible for creating media unit of Jelitta Advertising – JIMS (Jelittas India Media Services).

• Responsible for creating awareness about this media unit to all the 8 offices of Jelitta Advertising in India

• Conducted one day work shop to Jelitta employees on various media tools used by leading media agencies in

India

• Responsible for creating media data base

• Responsible for preparing and presenting the media presentations to various clients

• Providing instruction to media buyers on various benchmarking rates

• Responsible for creating long term programs for clients

• Worked with well-established clients like Josco, VKC, South Indian Bank,etc

• Responsible for media pitch presentation and competitive spend presentations

Allied Media, Chennai

2009 Sep to 2010 Oct

Associate Media Director

• Responsible for media buying

• Responsible for new business generation

• Responsible for creating media data base

• Responsible for preparing and presenting the media presentations to various clients

• Providing instruction to media buyers on various benchmarking rates

• Responsible for creating long term deals for clients

• Worked with well-established clients like Panasonic, XS Real etc

• Responsible for media pitch presentation and competitive spend presentations

• Responsible for billing, collections and MIS

Carat Media Services India Pvt Ltd, Chennai

2005 Feb to 2009 Sep

Media Group Head

• Responsible for Chennai branch operations

• Responsible for media buying

• Responsible for new business generation

• Responsible for creating media data base

• Responsible for preparing and presenting the media presentations to various clients

• Responsible for media planning for Tamil Nadu & Kerala states

• Worked with well-established clients like Aircel

• Responsible for billing, collections and MIS

MPG, Delhi

2004 Aug to 2005 Feb

Group Head - Implementation

• Responsible for media buying for South Channels

• Handled the tasks of generating release orders, sending out creative, and confirming ad space and receipt of

creative

• Responsible for building rapport and maintaining good relationships with clients and vendors

• Worked closely with the sales team of various media to understand customer needs in order to ensure correct

placement advertisements

• Resolved issues related to incorrect creative, headline changes, rate negotiation and placement dates

• Conducted research, accurate rate collection and determination, order generation, database management, ad

run confirmations and ad copy trafficking to ensure successful advertising campaigns

• Responsible for maintaining efficient and extensive filing systems

• Worked with well-established clients like Reckitt and Benckiser brands like Dettol, Cherry Blossom, Lizol,

Veet, etc

MindShare, Delhi

2004 Apr to 2004 Aug

Operation Group Head

• Responsible for media buying for South Channels

• Handled the tasks of generating release orders, sending out creative, and confirming ad space and receipt of

creative

• Responsible for building rapport and maintaining good relationships with clients and vendors

• Worked closely with the sales team of various media to understand customer needs in order to ensure correct

placement advertisements

• Resolved issues related to incorrect creative, headline changes, rate negotiation and placement dates

• Responsible for maintaining efficient and extensive filing systems

• Worked with well-established clients like HT Media, Gillette, PSI etc

Hakuhodo Percept, Chennai

2002 Jan to 2004

Media Supervisor

• Responsible for media planning and media buying

• Handled the tasks of generating release orders, sending out creative, and confirming ad space and receipt of

creative

• Responsible for building rapport and maintaining good relationships with clients and vendors

• Worked closely with the sales team of various media to understand customer needs in order to ensure correct

placement advertisements

• Resolved issues related to incorrect creative, headline changes, rate negotiation and placement dates

• Responsible for maintaining efficient and extensive filing systems

• Worked with well-established clients like Panasonic, Ajinomotto etc

Madison Communications, Delhi

2000 Nov to 2002 Jan

Senior Media Executive

• Handled the tasks of generating release orders, sending out creative, and confirming ad space and receipt of

creative

• Responsible for building rapport and maintaining good relationships with clients and vendors

• Worked closely with the sales team of various media to understand customer needs in order to ensure correct

placement advertisements

• Resolved issues related to incorrect creative, headline changes, rate negotiation and placement dates

• Responsible for maintaining efficient and extensive filing systems

• Worked with well-established clients like Maruti Udyog, Perfetti etc

McCann Erickson, Delhi

1999 Oct to 2000 Nov

Media Executive

• Responsible for media buying for south channels

• Handled the tasks of generating release orders, sending out creative, and confirming ad space and receipt of

creative

• Responsible for building rapport and maintaining good relationships with clients and vendors

• Worked closely with the sales team of various media to understand customer needs in order to ensure correct

placement advertisements

• Resolved issues related to incorrect creative, headline changes, rate negotiation and placement dates

• Responsible for maintaining efficient and extensive filing systems

• Worked with well-established clients like Good Year, MasterCard, Gillette etc

HTA, Delhi

1994 May to 1999 Oct

Asst Media Executive

• Responsible for media buying for south channels

• Handled the tasks of generating release orders, sending out creative, and confirming ad space and receipt of

creative

• Worked closely with the sales team of various media to understand customer needs in order to ensure correct

placement advertisements

• Resolved issues related to incorrect creative, headline changes, rate negotiation and placement dates

• Responsible for maintaining efficient and extensive filing systems

• Worked with well-established clients like Pepsi, Nestle, Nike etc

Educational Summary:

• Bachelor Degree in BA (History), University of Calicut, 1988

• MBA (Correspondence) in Marketing & HR, NIBM (National Institute of Business Management) in 2007

Personal Details:

• Name: Ravindranath K

• Date of Birth: 11/01/1968

• Relationship status: Married

Reference:

Available on request

Contact this candidate