Marketing Manager

AMANDA MCINTYRE-CHAVIS

** ********** ****** ********, ** 11205

718-***-**** *********@*****.***

MARKETING / LICENSING

BRAND MANAGEMENT ~ STRATEGIC MARKETING ~ LICENSING

Marketing and licensing professional with experience in fi lm, music, and television. Leveraging strategic

brand management expertise and broad exposure to top entertainers / celebrities and corporations.

Remarkable skills in building and managing relationships, demonstrated in sustained associations with

key industry figures. Highly effective at bridging marketing insights and concepts to maximize brand

positioning and marketing to advance strategic plans / goals.

AREAS OF EXPERTISE

Strategic Marketing Brand Development / Management Project Management / Development

Freelance Artist Development Licensing Advertising Production Corporate / Business Liaison

Sponsorship Procurement Experiential Marketing Analysis & Budgeting Executive Support

Technical Knowledge: Microsoft Office, Basic HTML, Photoshop, Digital Formatting, Pro Tools,

Digital Performer, Mechanical Licensing System (MLS), VME Software, Concur Expense System

PROFESSIONAL EXPERIENCE

EMI Music Group, New York, NY – Senior Licensing Administrator 2003-2013

Administered the mechanical and ringtone licensure process, including rights clearances, data entry,

and recordkeeping.

Liaised with publishers, composed responses to inquiries, and generated reports for agency

executives.

Managed incoming and outgoing correspondence for various digital distribution vendors

Analyzed artist and production contracts for royalty calculations and distribution

Negotiated licensing placements and agreements for television, film and gaming

Key Contribution: Member of team charged with identifying effective strategies to restructure the

national royalty licensing system; and addressing the issue regarding monetizing digital streaming.

BMG Corporate, New York, NY – Artist Development (Freelancer) 2002-2003

Revamped and reinvigorated online marketing and media channels in collaboration with artist

development team.

Delivered managerial support to subsidiaries of Bertelsmann Music Group (BMG) and artist and

repertoire (A&R) department.

Kept marketing black book of critical records for international division, consisting of SoundScan,

BDS, MTV and Billboard Charts.

Key Contribution: Expanded market / consumer awareness and sales opportunities through the

strategic planning of experiential marketing and networking events, including meet and greets, album

previews, and fan engagements.

AMANDA MCINTYRE-CHAVIS

718-***-**** *********@*****.***

Island Def Jam, New York, NY – Administrator (Freelancer) 2002

Executive support to general manager and operations director – managing business development,

sound scan, artist impact, and expense reporting.

Evaluated potential impact of marketing and promotional materials to expand positioning and

performance of current and future projects.

Amen Ra Films, New York, NY – Administrative Assistant 2002

Functioned as production liaison, corresponding with strategic partners and promoting business

brand.

Provided executive support for actor Wesley T. Snipes, including coordinating travel arrangements

and contracts management.

BMG Corporate, New York, NY – Manager, Artist Development 1999-2002

Strategized project development with artists and business managers to identify branding and

marketing options to optimize the public unveiling of artists, including publicity, A&R, promotions, and

branding.

Steered artist development by contributing to advertising production, marketing plan analysis, and

establishing budget requirements to drive strategic plan.

Managed song selection and recordings through digital marketing and promotional expertise.

Queen Latifah Show, New York, NY – Production Assistant 1997-1999

Personal assistant to Queen Latifah on the set, oversaw hospitality for celebrity guests of daytime

talk show and special marketing and promotion projects for WB TV.

Corresponded with Warner Brothers Television on behalf of Flavor Unit Entertainment.

EDUCATION

Bachelor of Arts in Media Arts

Long Island University, Brooklyn, NY

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