Social Media Strategist

Charnele Michel

**** ** ***** *** ******** Pines, FL 33024

954-***-**** ************@*****.***

charnelemichel.com @_fashiongenius

Content & Social Media Management

ChaChaTheFashionGenius.com

June 2010 - Present

Style Blogger & Freelance Social Media Strategist

Miami, FL

• Content creation and collaborations with brands, including: Zappos, Pantene, Kohl’s, Keurig, Mitsubishi – using Adobe Photoshop, Blogger, Wordpress, Final Cut Pro and Storify

• Developed social media strategies for small business clients: Jacqs Organics, C-Funk Fitness, NatCom Global and Miami Caribbean Code

• Featured in Marie Claire (December 2014) and CBS Miami (November 2013)

• Panelist on social media and innovation: Ford Millennial Summit (Miami, September 2014) and Community Networker Business Conference (Miami, October 2014)

Salonceuticals & Luxury Barber

October 2013 - June 2014

Copywriter & Blogging Manager

Hallandale Beach, FL

• Developed landing page content; advertisement copy placed in New York magazine

• Managed content calendars and branding initiatives for company blog

• Coordinated social media content through Hootsuite; analyzed community engagement

StyleBlazer.com

October 2012 - January 2013

Editorial Intern

Ft. Lauderdale, FL

• Produced style content and edited editorial pieces; managed SEO

Marketing & Event Planning

Florida International University

August 2014 - Present

Graduate Assistant,

School of Journalism and Mass Communication

Miami, FL

• Lead branding and marketing of regional environmental project, coverage of which has appeared on NBC’s TODAY, the Weather Channel, and in The Washington Post

• Coordinate events, which have included U.S. Senators and top EPA administrators

• Live-tweeting events including the ADDY Awards on behalf of NatCom Global

Allied Integrated Marketing

September 2012 - March 2013

Film Promotions & Publicity Intern

Ft. Lauderdale, FL

• Conducted pre-event research; organized press screenings and crowd management in red carpet film events with top talent

• Coordinated promotional events for: “House at the End of the Street”, “The Call”, “21 & Over”, “Twilight: Breaking Dawn”, “After Earth”

Education

Florida International University

(Anticipated May 2015)

Master of Science in Mass Communication

Emphasis: Global Strategic Communication

Nova Southeastern University (GPA 3.71/ 4.0 scale)

December 2012

Bachelor of Arts in Communication Studies

Concentration: Media Studies

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