Sales Management

Peter Wengryn

** ********* ***** . ******, ** ***30 . 201-***-**** . ********@*****.***

LinkedIn profile: www.linkedin.com/in/peterwengryn

Web Site: http://www.rpwllc.com/press-releases.html

C- Suite Executive

Accomplished senior executive (CEO/CFO) offering over 25 years of

rich career successes in senior leadership roles throughout banking, high

tech, traditional and digital media, and the service sectors. Expert in

executing organization restructurings and turnarounds with strong cross

functional background in sales, marketing, operations, software

development, human resources, legal and finance. Specific expertise

creating and commercializing web based software solutions.

> Accomplished turnaround agent and leader who brought VMS back to

profitability within 6 months, avoided impending bankruptcy, and whose

strategic leadership led to six continuous years of double-digit sales

and profit growth.

( Progressive career expertise as Board Member, Chief Executive

Officer, President, CFO and financial positions for world-class companies

such as Chase Manhattan Bank, First Boston, General Electric and

technology-driven companies.

( Demonstrated ability to restructure organizations, transform

cultures, replace underperforming staff with key talent; championed and

led aggressive product-development initiatives that meet customer

demands.

( Experience positioning companies for divestiture and identifying and

negotiating acquisitions, forming mutually beneficial partnerships and

joint ventures with both national and global companies, building strong

sales channels, and centralizing and streamlining operations to increase

efficiencies and cut costs.

( Sought after keynote speaker at multiple industry events, and

personally recognized as a "Power Player" in PR by the leading publisher

in the industry, PR Week. Company Evangelist

Professional Experience

RPW LLP (Sole Proprietorship; Management Consulting) 2010 - Present

Consulting services providing companies with a business assessment,

delivering restructure plans, and developing sales strategies to enter new

markets and increase market share. Raised capital for two SaaS media

startup companies.

CEO/Founder - Provide companies with the following services; strategic

planning, develop business plans and roadshow deck, M&A assessment,

execution and integration, change management planning and implementation,

work redesign/operational improvement, human capital management.

VMS, headquartered in New York, NY 1999 - 2010

Multimillion dollar provider of media intelligence, competitive

advertising, news monitoring and evaluation, quantitative and qualitative

analysis, consulting and SaaS solutions to corporate executives and

marketing, public relations, and advertising professionals; 1,000 employees

in 18 locations

Chief Executive Officer (CEO) (2002 - 2010) - Promoted by board of

directors to turn around company after it experienced declining revenue

and severe losses caused by competitor start-up companies introducing

more advanced, lower priced technology solutions that severely impacted

market share. Deployed sales and marketing strategies, spearheaded new

technology development focused on the digital space and SaaS solutions,

and executed cost reductions via company restructure to avoid bankruptcy,

bringing company back to profitability within 6 months.

. Product Development: Led company to be most innovative in the

industry by investing in development team and spearheading highly

aggressive product development in three industries (advertising

competitive intelligence, PR measurement and integrative media

intelligence resulting in six years of double-digit sales growth.

Company was a finalist for Codie and PR Week awards for technology and

product innovation including digital solutions.

. Sales & Marketing: Implemented aggressive marketing initiatives and

sales strategies to retake market share; Developed and nurtured

multiple channel sales partners, licensing agreements, multinational

joint ventures, and marketing programs. Deployed a CRM system, sales

process and sales training programs, and developed performance based

compensation plans

. Acquisitions & Partnerships: Identified, negotiated, executed and

integrated four acquisitions; enhanced solutions by developing 35+

significant partnerships including 15 global; acquiring and selling

content, metrics, and software.

. Led process to sell company, 2006 to 2007: worked with investment

banker Rothschild. Managed auction process and presented in road show

which included eight management presentations to both private equity

firms and corporations. Collaborated with CFO on due diligence

processes; negotiated terms and completed contract at a value of 10

times EBITDA; sale was terminated when owners decided to enjoy double-

digit growth for several more years.

. Finance: structured, negotiated and executed various banking

facilities and equity deals.

. Culture Transformation: Changed company focus from product driven to

customer focused; gathered client input for new products, created

outside sales team to penetrate new markets, made CEO visits to top-25

clients at least once a year, and created employee compensation plans

for rewarding superior service.

. Technology: Generated 40% reduction in operating costs while gaining

efficiencies by transforming company from analog to digital; deployed

innovative web-based solutions for all three business units which

enabled company to penetrate new sectors and regain core business

market share. Deployed accounting, HR, ERP and CRM systems.

Continued

Peter Wengryn Page Two

Professional Experience Continued

VMS Chief Financial Officer

Chief Financial Officer (CFO) (1999 - 2002) - Recruited to bring

accountability and implement best practices across all levels by

improving financial reporting, technology, and financial/accounting

processes. Directed 50-member team of A/R, A/P, credit and collections,

accounting, finance, analysts, budgeting and human resource staff

members.

. Talent Management: Replaced corporate controller, VP of Human

Resources and senior management with superior talent and reduced staff

by 15% through reorganization and streamlining initiatives.

. Financial Reporting, Planning, and Budgeting; Prepared and presented

multiple reports to the board of directors and senior executives at

Bank of America to delineate organic and strategic growth

opportunities, ensure compliance with banking covenants, and deploy

best-of-class financial planning processes and budgets.

. Strategic Planning & Change Management: Created financial and

business models used to evaluate business opportunities and was a

catalyst for restructuring during board discussions.

. Information Technology: Implemented various accounting and human

resource software solutions including a Great Plains accounting system

and a new credit/collections system. Software deployment and new work

flows resulted in efficiencies that yielded a 30% headcount reduction

and reduced the monthly closing process by 15 days.

. Compensation: Designed company's sales and executive compensation

packages.

. Ownership Restructuring: Initiated and negotiated buy outs of limited

partner who held 43% ownership and one of original owners with a 25%

ownership.

. Financial Relations: Identified and developed banking relationships

necessary for supporting two separate buy outs of limited partners;

negotiated numerous multi-million dollar debt facilities to support

transactions.

. Cost Control: Successfully offset revenue decreases by deploying

various cost-control initiatives.

WACE WORLDWIDE, Carlstadt,, New Jersey 1995 - 1999

Graphic arts, printing, packaging and advertising creative company

worldwide.

VP of Finance - Recruited by CEO and CFO to restructure finance

organization. Managed 25-member staff.

RACAL REDAC, (subsidiary of Racal Datacom) Mahwah,, New Jersey 1992 -

1995

Cad Cam software and circuit board manufacturing and design company

Chief Financial Officer - Recruited to replace underperforming CFO.

Played key role in positioning company for divestiture and sale to

Japanese company, Zuken. The sale of Racal Redac was successfully

executed.

GENERAL ELECTRIC, Parsippany, New Jersey 1989 - 1992

Finance Director: Power Generation Division - Consolidated regional

financial management and reporting. Participated in new client

acquisitions and negotiated contracts. Completed world-renowned GE

Financial Practices Certification.

EARLIER POSITIONS include Assistant Controller with First Boston's Mortgage

Banking Division (1986 - 1989) and Accountant/Accounting Manager for Chase

Manhattan Bank (1982 - 1986).

Education

MASTER OF BUSINESS ADMINISTRATION

Fairleigh Dickinson University, Madison, NJ, 1985

Board Member: Fairleigh Dickinson -Silberman School of Business

BACHELOR OF SCIENCE IN FINANCE

Montclair State University, Montclair, NJ, 1982

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