R AYMOND V ALDEZ
**** ***** ** ***********,** ***14 Phone: 505-***-**** Email: *******@***.***
Sales & Business Development High impact leader driving consistent growth and profitability in
consumer brand goods with a Fortune 500 Company. Proven ability to
Leader cultivate strategic relationships, increase customer base and maximize
sales through effective fact-based selling and customer service.
Sales Marketing Customer Focus
Professional Experience
Nielsen TV Ratings, Albuquerque, NM Jan 2014-
Jan 2015
Membership Sales Representative
*Driving to selected homes within a designated statewide territory and approaching randomly selected homes door-
to-door without an appointment.
*Successfully recruiting families and getting them energized and enthusiastic about participating in the Nielsen TV
ratings, conducting computer interviews to ensure attainment of established standards and criteria.
Duke City Wholesale, Albuquerque, NM 2011-
2014
Retail Territory Sales Territory Manager
*Effectively managed retail territory route sales, securing and establishing new clientele and developing existing
accounts while prioritizing sales and marketing objectives and analyzing sales data to ensure efficient and profitable
account management.
*Managed key accounts, warehouse inventory, and sales accounting issues.
Prime Time Cigar Brands, Albuquerque, NM 2010-2011
Retail Territory Sales Manager,
*Increased sales, distribution, and retail market presence for fine cigar product brands throughout statewide territory,
establishing new accounts while developing existing accounts and exceeding monthly objectives, managing key
accounts and product brand distribution, utilizing effective category management to attain consumer brand loyalty.
U.S. Smokeless Tobacco Sales and Marketing, Albuquerque, NM 1993-
2009 Sales and Marketing Territory Manager
* Results-oriented territory manager for the leading producer and marketer of adult moist smokeless tobacco
products, successfully achieving objectives through consistent retail sales coverage, effective fact-based selling, and
customer service to maximize product impact and enhance market share in states of New Mexico and Texas.
* Proven ability to multi-task, attending to divergent details for streamlining field assignment operations, including
promotional product sales and distribution, marketing and brand recognition, merchandising, install/stock vending
systems, new product placement, adult sampling initiatives, and quality control.
* Successfully implemented and participated in popular customer events and trade shows, designed to enhance brand
consumer loyalty, increase adult market share, and support overall volume sales objectives.
* Division Territory Sales Account Representative of The Year- 2003 & 2008.
Previous Professional Sales/Marketing Experience, Albuquerque, NM 1989-
1993
*Achieved Millionaire Sales Recognition, won Quarterly Regional Sales Award and achieved Top District Rankings of
“Leading Producer” status for American National Insurance Company; consistently maintained superior account
conditions, collecting and servicing field assignment, and developing client trust and reliability .
Education
BA, Economics, Minor: Business Mgt, University of New Mexico, Albuquerque, NM, 1989
Corporate Sales Training: U.S. Smokeless Tobacco Co. Bilingual: Fluent Spanish
Business Sales Training: American National Insurance