Qianru Yan
* ***** *****, **** ***, Jersey City, NJ 07310 917-***-**** *****@***.***
EDUCATION BACKGROUND
New York University, New York, NY
Master of Science in Integrated Marketing, May 2016 Overall GPA: 3.925
East China Normal University, Shanghai, China
Bachelor of Arts in Journalism, July 2014 Overall GPA: 3.47
WORK EXPERIENCE
Social Media Intern, 1001worlds, New York, NY 11/2014-present
Ø Wrote content for social media platforms
Ø Assisted in holding the traveling photography contest
Ø Posted pictures and interacted with followers on social media regularly
PR Intern, Fleishman Hillard, Shanghai, China 05/2013-08/2013
Ø Wrote advertorial articles, endorsements and feature stories for Compact Touch,
Perfect Care, Juicer and Blender and Philip’s Q3 shavers
Ø Assisted senior manager in doing regular PR affairs like clipping, researching the
information, collecting the media exposure
Ø Kept in touch with media lists and helped to establish a long term cooperative
relationship
Journalist Intern, Entertainment Department in Youth Daily, Shanghai, China 05/2012-01/2013
Ø Interviewed Chinese famous actors and actresses
Ø Wrote entertainment reports, learned the skills of interviewing, writing news and
the basic performance of a qualified journalist
Ø Published more than 70 articles in newspaper and on websites
EXTRACURRICULAR ACTIVITIES
Student Journalist, ECNU school newspaper 03/2012-06/2013
Volunteer, China Foundation for Poverty Alleviation "Love Package" National Welfare 06/2011
Journalist, 4th Shanghai University Student Television Festival News center 05/2011
Group Leader, 4th Shanghai University Student Television Festival Forum Group 05/2011
ACADEMIC PROJECTS
Integrated Marketing Project: The Very Good Hot Dog Integrated Marketing plan 10/2014
promote the unknown brand with integrated marketing tactics
Project paper: A Study of New Media’s Value and Trends: with Hot Topic of Meimei 11/2011-01/2012
Guo Event for Example to Explore the Role New Media plays in Modern Society
HONORS and AWARDS
Excellence Award, Ifeng.com ‘new media, new forces’ campus practice 11/2011-01/2012
2011-2012 1st Rank Outstanding Student Scholarship, ECNU 11/2012
2012-2013 2nd Rank Outstanding Student Scholarship, ECNU 11/2013
Excellence Award, First Department of Journalism Student Works Exhibition, ECNU 06/2014
Certificate of National Putonghua Proficiency Test: Level 2A 04/2012
Certificate of Test for English Level 6 (CET6) 12/2012
2014 3nd Rank English Writing Contest ECNU 06/2014
SKILLS & INTERESTS
Software: Premiere, Affect Effect, In design, Photoshop, Excel (Pivot, V-lookup),
HTML&CSS, PHP, Hootsuite, Wordpress
Interests: Violin, writing, badminton