Medical Director

D EBORAH R. BERNSTEIN, MD

*** **** ** ** *** **C ********@***.***

New York, NY 10025 201-***-****

SUMMARY

Extensive experience guiding pharmaceutical clients in strategic and tactical planning for AORs,

digital agencies, and medical promotional initiatives in both US and global markets through all

phases of drug life cycle. Expert medical content creator and leader of multifunctional project

teams with experience in branded and unbranded HCP materials. Skilled manager with

experience overseeing and collaborating with groups of editors, graphic designers, medical

writers, and scientific directors. Board-certified internist with many years of clinical experience

in general internal, preventative medicine, and women’s care; possesses a clinician's perspective

on pharmaceutical uptake by physicians and application to patient care, and a peer-to-peer

relationship with KOLs.

CORE COMPETENCIES

Strategic and tactical planning; promotional medical education including advisory boards,

slide creation, and executive summaries; congress booth planning and congress

competitive intelligence acquisition; KOL recruitment, engagement, and management;

pitch and sales development and presentation; messaging and positioning planning and

execution; visual aid content creation; PI development; medical backgrounders;

competitive market analysis; scientific deep dives and analysis ;managed care strategic

experience and content creation.

KEY THERAPEUTIC AREAS

Anaphylaxis, anticoagulation, arthritis, atrial fibrillation, cardiovascular protection, diabetes,

dyslipidemia, hyponatremia, infant nutrition, infertility, insomnia, menopause, multiple

myeloma, multiple sclerosis, oncology, osteoporosis, pain, rheumatology, smoking cessation,

supportive care.

PROFESSIONAL EXPERIENCE

MEDITECHMEDIA, HAMILTON, NEW JERSEY OCTOBER 2014-PRESENT

Medical Director

• Interface with clients to develop publication plans and execute publications for KTL authors

• Develop competitive intelligence around novel products to guide client in drug development

and acquisition

• Direct medical advisor boards

• Create abstracts, poster and oral presentations for conferences

• Based on team performance we were awarded additional publication work on another drug

franchise

HARRISON AND STAR, New York, New York May 2014-September 2014

Freelance Medical Director

• Reformulate scientific copy for visual aids (Genentech Avastin, Novartis Tasigna).

• Develop competitive intelligence on other gene-mapping companies in preparation for pitch

for Foundation Medicine gene-mapping program (won as AOR, $1M).

• Created medical backgrounder for internal use on Kogenate for hemophilia.

DEBORAH R. BERNSTEIN

• Collation of existing resources on Daiichi Sankyo neuropathic pain medication into

organized deck for client conference.

MEDICUS INTERNATIONAL NY, New York, New York November 2012-May 2014

VP, Group Medical Director

• Directed all medical content and strategy across multiple brands for promotional medical

education projects, US and global ($4.5M).

• Content strategist and scientific writer for disease states including osteoporosis, menopause,

atrial fibrillation, multiple sclerosis, infertility, CV protection, anaphylaxis, infant nutrition.

• Developed content and strategy for Duavee/Duavive (won US and global med ed, $1.5M);

developed and presented medical portion of pitch for Mead Johnson infant formula (won,

$800,000).

• Directed US and global launch of Duavee/Duavive and Premarin for Pfizer; Enfamil for

Mead Johnson; Yosprala and Auvi-Q for sanofi; Rebif for EMD Serono.

• Supervised and trained medical services team consisting of two associate medical directors,

one medical writer, and three editors.

AGENCYRX, New York, New York May 2012-October 2012

SVP, Medical Director

• Directed scientific content development for market access pieces for payers for Celgene

brands Revlimid and Pomalyst for multiple myeloma, as well as brand planning ($2M).

• Content strategist and scientific director for Revlimid in myelodysplastic syndrome:

developed manuscripts for sales force visual aids, reformulated messaging and positioning

statements.

THE CEMENT BLOC, New York, New York February 2011-April 2012

SVP, Medical Director

• Medical director for Eliquis US and global launches: managed care and access programs;

client workshops; visual aid development; claims, positioning, and messaging work; PI

development; strategic and tactical planning; brand planning.

• Developed claims and PI for dapagliflozin before FDA review.

• Developed and presented pitch content for Afinitor (won, $2M across multiple indications),

hepatic failure drug, venous sclerosant, and add-on generic medication for depressive phase

of bipolar disorder.

CONSULTANT, AGENCY/MED COMM PITCHES November 2009-February 2011

Developed and presented medical section of pitch for all listed

• The Cement Bloc

– Pfizer/BMS Eliquis: won as AOR, $3M.

– BMS/AZ dapagliflozin: won as AOR, $1.5M.

• Gsw

– Amgen Aranesp

– Merck vorapaxar

• DraftFCB

DEBORAH R. BERNSTEIN

– Amgen denosumab: won

– Vivus Qnexa: won

– Teva Miraproa

• Impact Communications

– Pfizer/Wyeth JAK-2

HEARTBEAT DIGITAL, New York, New York December 2009-January 2011

Scientific Director June 2008-November 2008

• Strategic planning for health care provider websites and brand digital assets.

• Content development for branded and unbranded consumer and health care professional web

based programming.

• Developed and implemented medical backgrounders, competitive market surveys for new

business pitches, and investigations of social media sites for trends.

• Pitched and won digital work ($300K) for Amgen’s denosumab for postmenopausal

osteoporosis.

DIGITAS HEALTH, New York, New York December 2008-November 2009

VP/Group Director, Science and Medicine

• Strategic planning for HCP websites and consumer and professional relationship

management.

• Brand planning for development of new claims, visual aids, message refinement, and CRM.

IMPACT GROUP, New York, New York September 2003-May 2008

VP, Medical Director

• Multifaceted work on CME and promotional programs: initiated, planned, and facilitated

symposia, program- and faculty-development meetings, web and audio conferences, advisory

boards, and weekend-long medical forums with multiple speakers.

• Successfully led teams comprising full-time and freelance managing and associate editors,

copywriters, account executives, and meeting planners.

• Pitched and procured multiyear contract as AOR for prelaunch drug; oversaw through launch

(denosumab, $600K).

• Represented content throughout pharmaceutical company regulatory and legal review

committees.

• Developed and maintained a strong network of KOLs, specialists, and PCPs to provide

scientific input to internal programs.

• Researched clinical material to create CME and promotional programs led by KOLs.

• Created content, including slide sets, monographs, program guides, and executive summaries

for educational programs.

Prior experience on request

EDUCATION

Board certified in internal medicine; licensed in New York

DEBORAH R. BERNSTEIN

Chief residency in internal medicine, Wadsworth, VA UCLA Medical Center

Internship and residency in internal medicine, Wadsworth, VA UCLA Medical Center

Medical Doctor, George Washington University Medical School

Associates in Biology, Princeton University; elected to Sigma Xi Society

References on request

Contact this candidate