Marketing, Communications, Content Management, Copywriting, Project Ma

HEATHER TOMLIN

**** *. ********** ****., #**** Dallas, TX 75206

******@*****.*** 214-***-****

• • •

MARKETING COMMUNICATIONS PROJECT MANAGEMENT WRITING

Dynamic professional with fifteen years’ experience working in multiple aspects of marketing, communications, and public relations.

Proven record of producing impressive results on time and under budget across diverse industries, including: publishing, SaaS, medical

equipment, law firms, healthcare and social services, luxury goods, broadband and wireless, and performing arts. Designs and executes

strategic marketing, public relations, and social media plans. Deadline driven project manager with outstanding multi tasking abilities,

easily managing and ensuring timely completion of multiple projects simultaneously. Excellent communication and interpersonal skills;

fosters and maintains solid professional relationships, quickly building rapport with people at all levels. Technical skills: Microsoft

Office, Windows, Adobe Creative Suite, Google Analytics, Salesforce, CRM, ACT, Access, Filemaker Pro, QuickBooks, ProDocs, TexFile.

CORE COMPETENCIES

Marketing Project Management Branding & Imaging Copywriting/SEO Social Media

Public Relations Strategic Planning Research & Analysis Editing Relationship Management

Communications Research & Analysis Budget Management Proofreading ORM

PROFESSIONAL EXPERIENCE

MARKETING CONSULTANT, LEGAL DOCUMENT WRITER The Law Firm of W. Eric Hulett; Dallas, TX 12/2013 – 02/2015

Analyzed and advised firm on client relations, networking, legal matching services, and rainmaking. Performed search engine marketing, search

engine optimization, and online reputation management services. Updated and created new processes and documents for client intake and case

management. Drafted all aspects of initial filings and motion practice in accordance with TRCP and local rules. Prepared and submit e filings

and court pleadings using ProDcs and TexFile in compliance with local court requirements.

Ø Boosted firm’s web presence by creating new social media venues (Facebook, Twitter).

Ø Improved the quantity and quality of traffic to sites with firm related content using SEO.

Ø Maximized appearances of positive online references via online reputation management and monitoring services.

MARKETING PROJECT MANAGER Interface Security Systems; Plano, TX 06/2013 – 12/2013

Manage all aspects of trade show participation: prioritization & selection, scheduling, registration, booth design, marketing. Developed print and

video sales materials specific to each event; assess needs, write copy, oversee design and production. Drove and managed all lead generation

activities. Monitored, reviewed, and reported on all sales marketing activities. Managed monthly budget, process invoices, and forecast related

expenses.

Ø Established process for and governed all aspects of 17 trade shows and marketing events occurring within a twelve week period

for Interface Security Systems after company merger with Westec.

Ø Developed and implemented means of measuring ROI, resulting in projected savings of more than $300,000 from marketing

budget.

MARKETING & PUBLIC RELATIONS CONSULTANT, WRITER Self Employed; Nationwide 06/1998 – 08/ 2005

Create and execute strategic marketing, public relations plans. Write, proofread, edit, and manage content for print and digital media. Direct

branding and imaging endeavors; generate messaging consistent with corporate identity. Plan and promote special events.

6/2001 8/2005: Freelance Researcher And Writer, The Phoenix Group; Clearwater, FL Conducted research, compiled data,

and wrote case studies for federal, state, and county human services resulting in millions of dollars of federal grants that

provided housing and social services for residents of Pinellas and Hillsborough counties.

1/2002 6/2002: Technical Consultant, Hillsborough Kids, Inc., Tampa, FL Architected software for foster care social workers

based on hard file system. Oversaw electronic file transfer during transition from government agency into a non profit

organization.

10/2001 12/2001: SEO Copywriter, NewHomes.com; Clearwater, FL Optimized placement status and developed content for

template that served as gateway page for NewHomes.com 70 web sites during the advent of SEO, navigating through ever

changing algorithms across multiple competing search engines and directories.

8/1998 10/1998: Public Relations Consultant, Texas Land & Cattle Restaurants; Dallas, TX Created and implemented Public

Relations campaign for successful launch of first restaurant outside of Texas in Albuquerque, NM.

6/1998 /9/1998: Crisis Communications Consultant ;The New Mexico State Fair, Albuquerque, NM Wrote detailed crisis

communications plan; acted as key spokesperson and disseminated all information to the media.

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FOUNDER/OWNER The Purse Fairy; Dallas, TX 08/2010 – 06/2013

Founded and operated a global personal shopping, educational, and authentication business specializing in luxury handbags to exclusive

international clientele. Managed all aspects of inventory, marketing, sales, distribution, accounting, and online marketing, Developed company

identity and image, creating content with brand consistent messaging.

Ø Profitable first year; increased profits by more than 20% each subsequent year.

Ø Created blog and web site in January 2012, which, to date, has received more than 200,000 hits, generated more than 72,000

page views (averaging 9,020 per page,) and obtained more than 50,000 views of posts, averaging more than 5,000 views per

post.

Ø Built business Facebook page in January 2012, which, to date, has reached more than 27,000 people per month, and been

“liked” by more than 11,000 people.

Ø Generated 15 Facebook Page ad campaigns, reaching nearly 2.3 million people total, average cost $50 per campaign.

MARKETING DIRECTOR, Aquamed/JTL Enterprises, Inc; Clearwater, FL 05/2001 – 12/2002

Served as Marketing Director for AquaMED, while concurrently performing all marketing functions for new program launch during merger with

Vescent, Inc. Oversaw master Marketing and Sales project list, monitored assignment status, and ensured timely completion of every endeavor up

to the C level. Edited and updated technical user manuals for all products.

Ø Elected to serve as key contributor in branding and image development for new company.

Ø Adeptly integrated company philosophy into new services, effectively communicating marketing concepts to ensure accurate

“look and feel” in message and image.

Ø Researched and translated products’ medical benefits into understandable terms for investor pitches, sales training materials,

and customer education.

MARKETING MANAGER, Opennetwork Technologies; Clearwater, FL 06/2000 – 05/2001

Created, developed, and managed a wide variety of writing projects, primarily involving the company’s flagship product, DirectorySmart ™,

security infrastructure software. Projects included: product guides, abstracts, white papers, executive speeches, editorial articles for trade

magazines, and web content. Translated highly technical information into understandable terms for use in marketing collateral. Wrote, proofread,

and edited company’s internal and external newsletters.

Communicated with management and sales team to ensure accurate translation of marketing concepts.

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Translated highly technical information into understandable terms for use in marketing collateral.

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Recognized for development of “best white paper” for product; case study was adopted by Microsoft executives.

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MARKETING & PUBLIC RELATIONS DIRECTOR, The New Mexico Symphony Orchestra; Albuquerque, NM 03/1998 – 06/2000

Created and implemented strategic marketing plans and public relations campaigns for more than 30 concerts per season, and managed budget to

accomplish goals accordingly. Wrote copy for and oversaw production of all print and electronic promotional materials, including: print ads,

direct mail pieces, brochures, web content, television commercials, and radio spots. Editor for thirty page, bi monthly program magazine. Wrote

press releases, arranged media interviews, acted as media escort, planned and publicized special events Built and maintained strong relationships

with performers, media contacts, board members, and volunteers. Planned, organized, and marketed special events.

Ø Exceeded $1 million in sales for the first time in history of organization through strong marketing strategy.

Ø Negotiated and obtained $150,000 in pro bono advertising services for organization.

Ø Recruited and supervised intern, delegating tasks and monitoring performance.

SENIOR PUBLICIST, Ten Speed Press; Berkeley, CA 08/1997 – 03/1998

Performed public relations and media planning functions for 40 to 45 front list titles annually. Managed publicity for approximately 180 back list

titles. Designed, planned and executed national publicity tours and campaigns, encompassing book signings, launch parties and special events.

Established, fostered, and maintained relationships with key media professionals. Acted as media escort and media coach for authors for

interviews, public appearances, and speaking engagements. Supervised and monitored three junior publicists Served as project manager for entire

publicity department. Wrote content for press kits and marketing materials. Coordinated and attended industry trade shows.

Ø Promoted company’s bestselling title, What Color Is Your Parachute? by Richard Nelson Bolles.

Ø Successfully procured meetings with key media professionals, including the New York Times’ book editor.

Ø Chosen publicist for coveted celebrity chef cookbooks, including authors Mark Miller, Charlie Trotter.

PUBLICIST, Taylor Publishing Company; Dallas, TX 07/1994 06/1997

Designed and executed public relations plans for 20 to 25 front list titles, and managed publicity for approximately 100 back list titles annually.

Ø Averaged 184 print reviews and 112 author interviews per year; averaged 27% response rate to media campaigns.

Ø Secured national media placements for unknown and first time authors in outlets such as CNN, Elle Magazine, and The New

York Times Book Review.

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Selected to work with celebrity authors such as Steve Young, Troy Aikman, and Clayton Moore (The Lone Ranger.)

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EDUCATION

BA in Communication • Tulane University, New Orleans, LA • MBA Graduate Courses Global Management, University of Phoenix

2002 • Intern French Consulate, Cultural Affairs, New Orleans, LA 1994 • French Language Studies • Alliance Francaise

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