Bryan Gissiner

**** ** **** **

Cape Coral, FL **914

239-***-****

acp6c0@r.postjobfree.com

P R O F ILE

I help companies utilize the right mix of current advanced technologies and marketing to

out perform all of the other available alternative solutions in your target markets. 15+

year veteran of the Digital Marketing and Media space. Experience with companies from

fortune 500 to Startups. Expertise in;

• PPC, CPA, CPM, CPI, SEO, SEM, Content,

• OOH (out of home) & Digital OOH

• Affiliate and Ad Network marketing

• Ad Serving Platforms, RTB, programmatic

• PPC dashboards and affiliate management platforms

• Platform Migration

• iBeacon, beacon, GPS and location based marketing technology

• Radio signal to mobile advertising technology

E XPERIENCE

Consultant, TadaSearch, LLC, Cape Coral, FL 2009 - Present

Helping companies maximize the efficiency and return of their marketing budget

through the right mix of technology, third party solutions and message to connect with

targeted customers one to one which increases engagement and conversions, to create an

attributable ROI based campaign across multiple channels. Helping maximize Google

AdWords, Bing, Social Media, Programmatic and traditional media buys by finding the

most highly targeted ways to reach customers 1 to 1 and reduce fraud.

Consultant, SearchInitiatives, Inc, Murietta, CA 2012-2014

• 1.25 million new revenue in First 9 months

• 2 successful platform migrations

• Brought in over 25 new revenue generating accounts

• Collected over $30k in past due accounts in first 60 days

Worked directly with the CEO to develop strategies to more efficiently monetize xml,

PPC traffic to increase revenue to over $1 million in 9 months. Developed strategies to

migrate that traffic to owned and operated sites to utilize programmatic exchanges

(RTB’s) to monetize the sites through PPC, display, affiliate and content channels on

mobile and desktop. Worked with IT to begin developing an algorithm to combine search

keywords and display categories to better monetize display ads by keyword as opposed to

category making them more relevant. Worked Remotely with 50% travel

Founder, MyTie Media 2009-2013

Built and operated a PPC xml ad network bringing in $250k in net revenue the first three

months making it a Top 10 network by platform worldwide. Managed PPC campaigns for

Fortune 1000 companies with buys on the network and ran the daily operations of the

network involved in PPC, CPM, CPA, CPI campaigns.

Business Development / Strategy, XMLRevenue 2007-2009

• $1 million in revenue first year

• 50% year over year growth every year in business

Business Development, Network strategy, publisher management, feed integration,

platform strategy consulting. Worked remotely with 25% travel.

Senior Ad Sales Operations, Anchorfree, San Jose, CA 2007

Ad strategy creation and execution from the ground up, with Atlas ad serving platform

integration and training, to create $1.5 million in new ad sales for the first quarter.

Business Development, findwhat.com / Miva, Ft. Myers, FL 2005–2007

Business Development, contract creation and management, PayPerCall Strategy and

implementation as a new revenue stream. Consistent top 10 performer with over $2k of

net revenue monthly. Analytics for each advertiser campaign by publisher and site.

Account Management, Gartner, Ft. Myers, FL 2000–2005

Business Development, contract creation and management, PayPerCall Strategy and

implementation as a new revenue stream. Consistent top 10 performer with over $2k of

net revenue monthly. Analytics for each advertiser campaign by publisher and site.

E DU CATIO N

American School of Broadcasting, Communications B.A., 1991

The Ohio State University, Communications - 1985 - 1990

S KILLS

Path to purchase strategy and technology, beacon technology, retail strategy, location

based marketing, marketing channel development and strategy, Business Development,

Sales management, Traffic Management, campaign management (AdWords, Bing),

Operations Management, SEO, SEM,Online Marketing, Online Advertising, PPC, SEO,

CPA, Strategic Partnerships, Advertising,Social Media Marketing, Start Ups, Process

Development and management.

Salary History

2000-2004 = $45,000 (salaried employee)

2005 - 2007= $60,000 (salaried employee)

2007- 2009 = $75,000 (1099)

2009- 2013 = $100,000 (1099)

2014 - Present = $110,000 - $120,000 (1099)

Contact this candidate