HEALTHCARE & FINANCE: PRODUCT MANAGEMENT MARKETING

Qualifications Profile

Seasoned, innovative, and results-oriented professional, offering comprehensive experience in managing key business operations in different industries. Exemplify competency to drive company success and business goals and objectives through product management, marketing strategies, profit and loss management, and business development. Demonstrate proven capability to effectively manage and execute projects in a specific timeframe, while generating quality results. Display strong work ethic with the ability to work efficiently at all levels of the organization in a professional manner. Exhibit exceptional interpersonal, organizational, leadership, communication skills.

Areas of Expertise

Product and Program Management Sales and Marketing Management Business Development

Revenue Growth and Profit Maximization Customer Service and Relations Team Management and Leadership

Strategy Design and Implementation Account Management Operations Management

Professional Experience

SOCIALWELLTH Las Vegas, NV

Director Product Management Sep 2014–Present

Provide direction to the entire strategy, roadmap, and product development and services lines of the business.

Coordinate with chief executive officer in modifying vision while directing internal and external resources.

Determine customer needs by interfacing with industry visionaries, analysts, sales, marketing, and client services.

Create consensus on priorities for product execution through establishment of shared vision and understanding.

Spearhead product-line life cycle from strategic planning, launching, ongoing maintenance, and solution retirement.

Developed business requirement documents and experience design to demonstrate users’ interaction with products as well as features’ relevance and effectiveness.

Guaranteed alignment of products with defined value, timelines, and quality criteria expert management of requirements and critical timelines.

METROPLUS HEALTH PLAN New York, NY

Senior Associate Director Director of New York Health Plan Marketplace Apr 2014–Sep 2014

Took charge of company’s product-line growth and sustainability by creating innovative strategies.

Closely monitored all phases of product development & operations, implementation and execution, while evaluating results.

Ensured the accomplishment of product analysis, business case development, and resource acquisition in a timely manner.

Observed compliance with city, state, and federal regulations by constructing and establishing program policies and procedures.

Supervised cross-functional teams in reviewing new product concepts, as well as coordinated with Communications Department in creating evidence of coverage (EOC), statements of benefits (SOB), and marketing materials.

Designed product and operations strategies through collaborative efforts with Marketing, IT and Sales teams.

HORIZON BLUE CROSS BLUE SHIELD Newark, NJ

Manager Product Development Apr 2009–Apr4 2014

Oversaw all aspects of product development encompassing design, sales, and marketing which emphasize on online content, decision support and consumer engagement products.

Handled different consulting agencies and vendor relationships such as WebMD, Davis Vision, AdvantaHealth, and Welltok.

Effectively utilized consultative selling approach and strategic and analytical sales techniques in obtaining new clients.

Established strong working relationships within a client organization as well as with internal senior level leadership in building meaningful alliances.

Recommended solutions to prospective clients by supervising multidisciplinary teams during sales process.

Formulated complex financial proposals including top-and bottom-line revenue and return of investment (ROI), calculations.

Resolved strategic and operational business problems to improve consumer experience and engagement.

Designed number of Health & Wellness programs for different lines of business including state of New Jersey

Made major contributions in replacing consumer directed health plan (CDHP) platform solutions for flexible spending accounts (FSA), health reimbursement (HRA), and health savings accounts (HSA).

Drove efforts in saving more than $750K in a five-year period by renegotiating multiple vendor agreements.

NIPPON LIFE BENEFITS New York, NY

Marketing and Product Development Manager Dec 2007–Mar 2009

Rendered full support to branding objectives by constructing effective collateral for the corporate web site while strengthening working relationships with clients, associates, and external contacts, and coordinated with multiple departments.

Rendered assistance in creating and branding website, graphics, and flash animation to ensure the achievement of clients’ diverse objectives.

Headed broad tasks and projects which involve customer and market research, competitor intelligence, sales support, and internal communications.

Conceptualized and managed marketing strategies to identify and retain customers and administered $1.2M marketing profit and loss statement.

Devised product development life cycle from ground up by utilizing various strategies including Six Sigma and 4P’s.

OPTUM HEALTH FINANCIAL SERVICES New York, NY

Sr. Financial Analyst Strategic Marketing Creative Consultant Dec 2002–May 2006

Held responsibility in managing the creation of marketing materials related to consumer directed health plans, such as health savings accounts (HSA).

Applied strategic approach in designing and establishing internal newsletter focusing on business successes, as well as in developing sales collateral for both on-line and off-line use.

Proficiently utilized Salesforce.com in analyzing sales data as well as in providing recommendations to boost company's sales efforts.

Increased effectiveness of sales tactics by conducting presentations Sales Team.

Driving force behind increase of expense revenue approximately by $1.7M yearly.

Generated 48% of provider sales volumes through adept direction to a team of four account representatives.

Maximized effort in designing user-friendly HSA application process.

Earlier Career

RTP TECHNOLOGY Brooklyn, NY

Financial and Business Consultant

Education

Bachelor of Science in Finance St. John's University Jamaica, NY

Sigma Phi Epsilon Academic Fraternity – Vice President of Finance

Portfolio Management Team ($1.5M Endowment Fund Scholarship)

Professional Development

Six Sigma Green Belt

Technical Acumen

Microsoft Office Suite (Word, Excel, and PowerPoint) Microsoft Access, Project, Visio, and Publisher

Adobe Creative Suite (CS5, Photoshop, Acrobat, and Dreamweaver) MAC and Windows Operating System

Saleforce.com Daptiv COGNOS HTML iWorks Keynote and Pages

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