E MILY ( GUERIN) SHERMAN

Miami, FL 401-***-**** acp1a1@r.postjobfree.com

S UMMARY

* ***** ** *******-******* marketing in Pharma clinical trials and

biotech clinical research

* ***** ** ******* ****eting communications experience

7+ years of SEO /search marketing and social media/inbound

marketing experience

Proven track record of success using SEO and social media

B.S. degree in Microbiology and 6 MBA courses completed

5 years of project management experience

Adaptable to changing workplaces with an endless curiosity for

learning new concepts and committed to exceeding goals

Dedicated organizer of community/charity events involving

colleagues and clients

Expert in MS Excel 2013, MS Access 2013, MS PowerPoint 2013,

MS Outlook 2010, SharePoint 2010, Salesforce, Citeline, SAP

Relocating to Miami, FL for family reasons and thus seeking

new opportunities

A WARDS

“Spot Award for High Performance” Bonus, SeraCare Life Sciences 2011

M OST RELEVANT EXPERI E NCE

Emily’s Enchantments LLC, (online based) Rhode Island

Financial Investor, Social Media Marketing Director Dec 2010 – Oct 2014

Built a Rhode Island wedding invitations company on the side

“just for fun” using strategic blogging, search engine marketing,

SEO web design and MBA marketing course experience

Relevant keywords – i.e. “RI wedding invitations”, “Invitations

RI”, “Rhode island wedding invitations”, etc., show company

website the Top #2 to Top #6 in organic Google search results

Over 45,000 visitors per month per Google Analytics

21% bounce average bounce rate and 6.5 min average site time

Increased sales revenue by 76% from FY2013 to FY 2014 from

increased SEO, social media listening, and strategic networking

O THER R ELATED EXPERIENCE

Shire Pharmaceuticals

Patient Recruitment & Engagement October 2014 - Present

Recruit patients for clinical trials using advanced marketing,

advertising, digital communications and social media tactics

Implement, track, analyze geo-targeted PPC campaigns using

specific clinical trial relevant keywords

E MILY (GUERIN) SHERM AN P AGE 2

o Ex: Increased URL traffic by 41% for a clinical study

campaign from Jan – Jun 2015 with a 27% bounce rate

and average of 7 minutes on site, 5% conversion rate.

Review study branding, color palettes, logo design

Monitor study timelines, patient recruitment, retention, and

provide weekly data analysis to ensure timely study deliverables

Serve as primary point of contact for internal study teams to

provide Recruitment & Retention services to address their needs

Proactively recognize any potential study problems, barriers to

enrollment or study feasibility, and provide recommended

action-oriented contingency plans

o Ex: Organized a team “rumble” (brainstorming meeting)

and invited other departments, our executive leadership,

our CROs, and representatives from some of our sites to

provide fresh perspective on where we can improve and

how we can implement immediate solutions

Review and select study materials including patient-facing

marketing collateral and organize study start up activities

Liaise between Compliance, Legal, Medical, Procurement, Ethics

Committee/IRB, and other internal stakeholders to facilitate

clinical study deliverables and mitigate risk

SeraCare Life Sciences, Milford, MA

Donor Recruitment Specialist May 2010 – Sept 2014

Developed patient-facing and B2B client-facing print marketing

materials and digital communications

Trained department team members on the donor/patient

recruitment processes, cold calling, patient-centric spin selling,

and social media marketing techniques.

Determined recruitment feasibility, site feasibility and

donor/patient enrollment forecasts to provide accurate

proposals and timelines to sponsors

Interfaced with patients directly to recruit their participation as

blood or serum donors for client-sponsored projects through

strategic social media marketing, keyword search engine

advertising, and physician partnerships

Cross-functionally and simultaneously assisted the Sales Director

in managing sales representatives’ on a weekly basis by following

up on their progress in closing sales, delivering quotes, and

initiating contact with new customers to help during a 10 month

span of limited resources

o Ex: Managed IVD customer sales inquiries and quote

activities by tracking, reporting, and analyzing weekly

metrics for executive management

Cross-functionally and simultaneously assisted MarCom in

creating content for new product promotion simply to learn

more about another business unit

E MILY (GUERIN) SHERM AN P AGE 3

Served as the primary contact for all sponsors requiring Donor

(Patient) Recruitment and Retention services in clinical studies

o Ex: Presented all recruitment tactics and ROI for Pharma

and IVD research sponsors along with pricing and

projected timelines

Developed recruitment strategies and tactics for all studies and

provided ROI analysis along with implementation plans

o Ex: Independently researched trends in recruitment, new

technologies, and vetted new vendors as needed to

improve recruitment capabilities

Recruited, vetted and managed new sites through clinician and

physician networking

o Ex: Enthusiastic and comfortable with traveling and

interfacing with PIs at face to face site meetings and at

several national conventions

Identified potential study problems early and determined

contingency plans to prevent enrollment delays

o Ex: Served as the primary liaison and manager of a 12

month SLE / Lupus study with a major $40 billion Pharma

sponsor. Predicted delays in recruitment based on

sponsor’s study design and implemented preventative

strategies that were successful in achieving milestones

Managed Principal Investigators at clinical sites in both foreign

and domestic locations for clinical diagnostics research studies

o Ex: Managed sites donor (patient) enrollment and timely

collection of blood samples in several oncology and

autoimmune studies

University of Rhode Island, Kingston, RI

Marketing Assistant Internship Sept 2009 – Jan 2010

Conducted email marketing & social media marketing campaigns

Assisted in editing publications for digital and print media

Served as a student orator to 300+ parents and students at Fall

Open House 2009

E DUCATION

University of Rhode Island

MBA Coursework – transferring Northeastern to finish MBA online 2016 Expected

Areas of Concentration: Marketing

Inbound Marketing University (online)

Social Media Marketing Certification 2011

University of Rhode Island

B.S. in Microbiology 2010

Minors: Chemistry, Business Administration

Boston University

Two Years of Biology Studies 2008

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