Project Manager Marketing

DAVID J. GILLESPIE ***** O SPREY DRIVE – CHARLOTTE, NC • *****************@*****.***

Hunter College, New York, NY August 2012 – October 2013

MARKETING – CRM DATA REPORTING S PECIALIST

Generated CRM dashboard reports prior to every recruitment event, college fair, private visit, etc. which provided the

recruiters with a total and comprehensive report on the enrollment trends from that school, the current term enrollment

activity, application status for counselors, and incomplete application reports.

Generated CRM dashboard reports for all recruiters’ markets, providing status reports of their markets and territory

schools at every single stage of the recruitment funnel or cycle from point of inquiry to point of deposit/enrollment.

Generate reports for all applicable GEO Markets using the EPS system in order proactively recruit top students for

scholarships and in primary, secondary and tertiary markets.

Hunter College, New York, NY January 2013 – June 2013

MARKETING – STUDENT AFFAIRS DEPARTMENT

Developed marketing plan for CUNYfirst transition for Hunter College. CUNYfirst is a CUNY wide multi million dollar

technology system that all student and faculty information will now flow through, replacing the disparate systems that have

been “sunsetted”.

Revamped digital signage guidelines for campus announcements. Researched “best practices” to engage the students by

creating content that was engaging and relevant to students. IE: Video, text, length of content, timing of running content,

etc.

Updated all Academic website design and information for all 4 campus locations to ensure content, contact and Chair

information was up to date, relevant and correct.

Hunter College, New York, NY August 2011 – October 2012

MARKETING – PROJECT MANAGER

Reported directly to the Chief Business Officer/AVP Finance and Business Services.

Provided project management, new business development, research and analysis for existing and new business ventures

for the Auxiliary Enterprise Corporations on campus – including dining, vending, bookstore, and retail spaces.

Coordinated with outside vendors to ensure that the overall creative vision and quality of all Hunter College branded

merchandising was met at the highest standards.

Reviewed new business RFP's.

Brand Alchemy, New York, NY June 2010 August 2011

MARKETING – S TRATEGIC M EDIA C ONSULTANT

Developed and implemented effective consumer engagement initiatives, including lifestyle and social marketing strategies

and content for leadership brands across a wide range of industries.

MAXUS, New York, NY May 2008 April 2010

ADVERTISING AGENCY – MUSIC MARKETING – S TRATEGIC M EDIA / MARKETING CONSULTANT

Responsible for development and implementation of digital marketing strategies in collaboration with company agencies,

social media initiatives, managing creative development of branded video content http://trojanvideos.com/, brand

integration, wireless initiatives, rights management, production, research, reporting and program evaluation.

Served as the liaison between the artists/vendors and the client to ensure agency efficiencies and maximize ROI.

Reviewed new business RFP's.

Developed, coordinated and executed live music events in New York, Los Angeles, Chicago, and San Francisco that

entailed radio and online promotions and on site event management.

Atlantic Records / Elektra Entertainment, New York, NY January 2002 November 2007

MUSIC MARKETING – PRODUCT / PROJECT MANAGER

Developed and implemented marketing strategies (social media, online, wireless, print) direction for new Atlantic releases

for assigned artists.

Served as liaison between management and all internal departments.

Communicated to artists and/or their representatives all current activities which Atlantic Records/Elektra Entertainment

was undertaking on their behalf.

Conducted consumer research utilizing Nielsen and Mediabase.

Oversaw the overall creative direction for assigned artist roster and movie soundtracks.

Coordinated budgeting and administration of assigned releases.

Bon Jovi Management, United States/Europe April 2001 December 2001

ASSISTANT MANAGER MUSIC MARKETING

Served as liaison between Bon Jovi Management and on site promoter representatives at each venue for American and

European tour dates.

Oversaw all contest and promotional events at each show, coordinating with record company representatives and

promoters.

Conducted retail research in tour markets in the U.S. and Europe.

Provided and maintained tour content for Bon Jovi website.

Island Def Jam Music Group, New York, NY February 2000 – February 2001

MUSIC MARKETING – C OORDINATOR /A RTIST D EVELOPMENT

Managed the national ticket buys for the entire Island Def Jam artist roster including communicating clear ticket buy

policies in advance of each tour.

Oversaw ticket buys for all IDJ artist tour dates working with a $1,000, 000 + budget.

Developed tour marketing and advertising campaigns with concert promoters in each tour market.

Coordinated with publicity, promotion and sales departments to schedule artist interviews, promotional and retail events.

Maintained artist tour itineraries on the Island Def Jam website.

WRITING/EDITING

Contributing writer and editor for the iconic Abercrombie and Fitch Quarterly 1999 2003 (Clips

available upon request.)

EDUCATION

Bachelor of Arts in English Literature, State University of New York, College at Geneseo, NY

Over the last 15 years, I have served as a marketing, branding and advertising professional for several of the world’s largest

entertainment and advertising companies.

I have had a successful career in the music business, including stints at four major record labels and an artist management

company for one the biggest bands in the world. In my role as product manager I was responsible for the overall marketing and

creative direction for many top recording artists, as well as several major motion picture soundtracks.

In recent years I have branched out into the advertising world. In my role of Strategic Media Consultant at the global advertising

agency Maxus, I was responsible for executing branding and marketing initiatives for Church & Dwight, one of the largest US

manufacturers of household products. I developed and implemented marketing and branding strategies in collaboration with

company agencies. I was responsible for the creative development of branded video content, social media initiatives, brand

integration, rights management, production, research, live events, reporting and program evaluation.

I bring years of experience in project management, developing and implementing marketing strategies, social marketing, brand

partnerships, analytics, content production, new business development, public relations and live event production.

In 2011 began working at Hunter College, where I held three roles within the College. In my role as Project Manager, I

implemented project management, research and analysis for existing and new business ventures for the Auxiliary Enterprise

Corporations on campus – including dining, vending, bookstore, and retail spaces. In my role in the Student Affairs Department, I

was assigned special projects, such as writing marketing plans and research. In my role as Enrollment Data Reporting Support

Specialist, I generated CRM dashboard reports for the Recruitment Department /Welcome Center.

I enthusiastically look forward to speaking with you further.

Regards,

David J. Gillespie

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