Manager Service
Resume:
NAVEEN RAJAN **********@*****.***
Phone : +919*********
SUMMARY OF PROFESSINAL EXPERIENCE
Total of 5 Years’ experience in Advertising & Media Industry
4.5 Years of Media Planning Experience
Specialize in Media Planning & Strategy
Strong Market Research & Analytical Skills
Capable of servicing clients’ requirements from Initial Brief till Final Campaign Execution
Ambitious, Creative & Passionate about Brands / clients handled so far
Experience in Planning& Strategizing for clients from various verticals of businesses such as :
CATEGORY CLIENTS HANDLED
AUTOMOBILE Renault India
FMCG Eva Deodorant
CONSUMER DURABLES TI Cycles, CRI Water Pumps
HEALTHCARE Amrutanjan Healthcare, Woodwards Gripe Water
KITCHEN APPLIANCES Preethi Kitchen Appliances
BUILDING & CONSTRUCTION MATERIALS Dalmia Cements
REAL ESTATE XS Real Estate
Softwares & tools worked with are:
o TAM Express
o Media Analyzer Package
o ADEX Spot
o Viewer graphics
o Target Group Index
o Indian Readership Survey
o TV Ad Spot Optimizer
o Integrated Communications Planning
NAVEEN RAJAN **********@*****.***
Phone : +919*********
ACADEMIC QUALIFICATIONS:
COURSE BOARD/UNIVERSITY YEAR OF COMPLETION % SCORED
HSC Tamilnadu board 2004 90
B.Com D.G.Vaishnav College 2007 72
(Madras University)
PGDM (Finance) AICAR BUSINESS SCHOOL 2009 66
RECOGNITIONS FROM EMPLOYERS
Honorable mentions for excellent quality work by Client as well as employer
Quick Career Growth – Both personal as well as professional
Consecutive promotions in Designation, Roles & Responsibilities year on year
OTHER SOFT SKILLS
Exceptional Market research & Planning experience.
Ability to manage client requirement from taking down client brief to execution of the plan.
Strong Interpersonal skills with Media Vendors, Clients & Team members
Apart from Media Planning knowledge, know-how about Media Campaign Execution and Billing
processes too
Keen eye to media details, industry trends, and capitalizing on opportunities for business
advancement.
Ability to nurture and manage a team
Excellent written and verbal communication skills.
Ability to develop engaging presentations and proposals
Strong interpersonal & presentation skills
WORK EXPERIENCE
OMD – Omnicom Media Group (Senior Manager Planning) (Sept 2012 – Present)
Responsibilities & Learning
o Arrive on Annual Media Budget & Flowchart in cohesion with Renault Central (Renault
Marketing & Analytics team in France) & Renault India
o Identify and arrive on appropriate Media Mix for the year
NAVEEN RAJAN **********@*****.***
Phone : +919*********
Benchmark Category & Competition brands’ performance & Media skew to arrive on
o
audience reach levels to be achieved
o Understand the category & market trends and keep the client updated on the same
o Analyzing periodic Media trends and arriving on media patterns
o Building up TV Plans
o TV Viewership concentration analysis
o Viewership optimization analysis
o Pre-Campaign TV Reach Estimation & Post Campaign Analysis
o One point contact for OOH Advertising requirements
o Conceptualize and Execute Events & Activations on behalf of client
o Evaluate & Analyze various media proposals for TV, OOH, Events & Activations
Evolve models to optimize the selection of OOH sites through “Media Unit Score”
o
o Key contact in addressing requirements from Renault Central (Renault Marketing &
Analytics team based out of France)
(Apr 2011 – Sept 2012)
VIZEUM MEDIA SERVICES (Media Manager)
Responsibilities & Learning
o Identifying Potential Clients & New Business Leads
o Taking up client meetings and service their end to end requirements
o Understanding the Target Audience and their behavior patterns
o Target Audience Profiling & Segmenting Analysis
o Analyzing the Client's market strength, map it with the category, competition and arrive
on market priority
o Independent Annual Plan modeling & Media Dashboard
o Responsibility of leading the planning team
o Grooming the planning team on client interaction & engagement
o Responsible for handling the clients' end to end requirements, from brief till billing
o Different methods and approaches of arriving on a media plan
o Proactive ways of engaging clients for their brand development, thereby increasing
opportunities for additional revenue
o Specializing in Online & OOH mediums
o Non Conventional Idea centric plans
NAVEEN RAJAN **********@*****.***
Phone : +919*********
o Nurturing the team by giving them more opportunities in planning and giving them
responsibility and accountability
o Annual review meetings with the client
o ICP Process of Planning
o Stepping in and Solving Billing Discrepancies, in case of any
o Solve marketing problems of Media Neutral clients by plugging in a solution to their
problems through Media
(Apr 2010 – Mar 2011)
VIZEUM MEDIA SERVICES (Media Executive)
Responsibilities & Learning
o Weekly & Monthly Competition & Channel Reports
o Servicing Inter Branch Requirements
o Psychographics analysis and mapping the consumer
o Brain Storming with Vendors for New Idea Generation & Value addition to client's
brands & business
o Client Interaction
o TV Viewership Tipping point Analysis
o Operational & Plan Execution Knowledge
o Rendering help in buying processes like Deal Evaluation, CPRP Comparison &
Benchmarking, etc
o Creating Customized Flagship Properties for the client
o Analyzing the Category performance, Seasonality, Market Dynamics, Competition
Strength
o Independently make Media Plans based on the analysis
o One point contact for all planning requirements from Chennai Branch
(Dec 2009 – Apr 2010)
VIZEUM MEDIA SERVICES (Management Trainee)
Responsibilities & Learning
o Basics of Media Planning
o Planning Tools & Softwares
o Competition Spends Analysis
o Competition & Category GRPs & Trend Analysis
NAVEEN RAJAN **********@*****.***
Phone : +919*********
o Market Analysis & Survey
o Making of New Business Pitch Presentations
o Innovative Brand & Media Ideas
o Decoding Client Brief
o Making Media Plans
o Post Campaign Analysis
(Apr 2009 – Oct 2009)
THE REPUBLIC (Client Servicing Executive)
Responsibilities & Learning
o Liasoning between the agency and the client
o One point contact to service all the creative requirements of the client
o Understand the brief from the client and debrief the creative team about the requirement
o Writing Creative Briefs
o Day to Day servicing on client requirements
o Maintain good rapport with the client so as to enable smooth relations
OTHER KEY SOFTWARES KNOWN
MS Office : MS Word, MS Excel, MS Powerpoint
OTHER PERSONAL DETAILS
: 19th November 1987
D.O.B.
Marital Status : Married
Gender : Male
Nationality : Indian
Languages Known : English, Tamil, Hindi
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