Financial Reporting and Expenses Analytic

Majella D. Mark, *** Martense Street Apt. D*, Brooklyn, NY 11226 ● *******.****@*****.*** ● 860-***-****

PROFESSIONAL EXPERIENCE

ICAP. – Jersey City, NJ September 2013 – Present

FINANCE REPORTING AND EXPENSE ACCOUNTING ASSISTANT (CONTRACT)

Preparation of weekly, monthly and quarterly reporting for regional and international management review

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• Use statistical databases and spreadsheets to analyze a variety of financial data and reports

• Collaborate with the regions partnering financial institutions, including various investment firms, clearing brokerages and collateral banks

• Review monthly spend for specific expense accounts for the United States and Latin American trading offices

• Perform comparisons of financial reports

• Help the department on presentations, accounting analysis and other reporting requirements upon request

• Support the day to day efforts of the department

TILES UNLIMITED, INC. – New York, NY April 2013 – July 2013

MARKETING AND ADVERTISING SPECIALIST (CONTRACT)

Responsible for all company presence, managing all inbound and outbound marketing strategies with a budget of over $80,000

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• Introduced and manage operations of innovative marketing, SEO and CRM software to the company including programs for overall

branding and CRM management used by marketing, administration and the sales department to create leads

• Handle yearly marketing budget for 2012 and 2013

• Create analytical reports to review marketing strategies effectiveness and develop opportunity for case studies

• Create all marketing material including digital and print press kit, sales pitch dialogue, surveys, email blasts, social media content,

company catalogs and company presentations

• Work in conjunction with the business development manager, sales department, web designer and marketing and press vendors to

accelerate the presence of the company in various publications

• Oversee all events, handling event planning, management day of event and aftermath closing

• Handle all premium purchases for potential and current clients including content for greetings, shipment methods and vendor collaboration

TIME WARNER: TURNER BROADCASTING – NEW YORK, NY November 2012 – December 2012

PRODUCTION COORDINATOR (CONTRACT)

Recruited to conduct production project management for the seasonal holiday production projects handled for advertising clients within the

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Presentation Design department.

Copyrighting for production print work for various projects, charity related and for corporate events before deadline

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Conducted administration production for up-fronts and fourth quarter executive presentation for 2012

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Created presentation material for board and executive client meetings for the Vice President of the department

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Handled the operations for the advertising client premium closet, including ordering items, shipping and company proposals for the CEO of

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Turner Broadcasting

OUR LIFE MAGAZINE – NEW YORK, NY June 2012 – October 2012

MEDIA CONSULTANT (CONTRACT)

Recruited to launch social media, public relations, and marketing strategies for the start-up magazine.

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Lead three direct reports including an agency coordinator, talent executive, and a marketing intern.

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Maintained advertising transactions using Access, including information on agencies, advertisers, deal amount and contract status

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Effectively managed website to increase traffic to digital networks.

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Prepare press releases and press kit to ensure traffic to the website, print publication and social media networks.

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Partnered with Living Social and Groupon to improve number of magazine subscriptions.

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Pioneered all media-related activities by achieving large-scale media coverage for each event.

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VERSACE U.S. – New York, NY September 2011 – December 2011

MARKETING AND EVENTS INTERN, MARKETING AND EVENTS DEPARTMENT

Quickly became Subject Matter Expert on all budgeting and pricing functions.

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Served as go-to-person for the implementation of cost-effective initiatives.

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Continually analyzed luxury consumer market trends and oversaw the coordination of marketing collateral.

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Ensured accuracy of all promotional materials prior to publishing.

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Acted as primary point of contact for administrative functions for the VP and Manager of Marketing and Events department.

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Retained $3K in savings by negotiating budget of Fashion Night Out in New York City.

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Instrumental in the execution of NHL Charity Event recognizing the best of the best in hockey.

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INNERSOUND CENTRE – London, UK January 2011 – June 2011

PUBLIC RELATIONS COORDINATOR (CONTRACT)

Conducted market potential analysis within the Health industry in London, including advertising distribution efforts.

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Authored content for marketing materials including brochures, posters, and website for this global charity. Developed digital and print press

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kits and drafted content for blogs and social media campaigns.

Served as a key player in the production of expo shows performed to expand client base.

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Formed industry alliances with key healthcare professionals to initiate press coverage and possible partnerships.

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THE WEATHER CHANNEL, TWC MEDIA SOLUTIONS – New York, NY May 2008 – September 2010

ADVERTISING SALES ADMIN ASSISTANT (PRICING & INVENTORY AND RESEARCH DEPARTMENT)

Managed Impressions and Allocations for advertising units representing major corporations using Dealmaker.

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Integrated $300K budget to include research, operations, pricing, and inventory business units.

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Supervised contracts for Research and Operations Department with $1200K in annual fees.

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Spearheaded Safes Force training processes for all sales representatives in New York and Chicago.

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Scope of responsibilities for the network operated by NBC Universal included: travel arrangements, processing invoices, and vendor

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relations.

Presented CPM proposals to Chief Financial Officer. Maintained budget for three Vice Presidents and one Director.

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EDUCATION & PROFESSIONAL DEVELOPMENT

Master of Business Administration – International Business – Long Island University – New York, NY December 2012

Study Abroad Program – European Business School – Regent’s College – London, U.K. Jan – June 2011

Bachelor of Arts – Media and Society Studies – University of Connecticut – Storrs, CT December 2007

PROFESSIONAL SKILLS

BUDGET AND EXPENSE SOCIAL MEDIA CONTENT MANAGEMENT

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MANAGEMENT MANAGEMENT

PRESENTATIONS (POWER

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POINT & OTHERS)

EXCEL PIVOT TABLES / STRATEGIC PLANNING

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MACROS

DIGITAL MARKETING C O P Y -W R I T I N G

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S EO M A N A G E M E N T

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BASIC HTML ADOBE ACROBAT WRITER

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DEAL MAKER ANALYSIS

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SALES FORCE PHOTO SHOP

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CONTRACT NEGOTIATION

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GOOGLE ANALYTICS O R A C L E ( HF M ) D A T A B A S E

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MICROSOFT OFFICE SUITE

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SQL RESEARCH ANALYTICS

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LOTUS NOTES

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MARKET RESEARCH AFFILIATE MARKETING

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