Product/Project/People Mgmt, Data Analysis, Data Prod Innovation

Vickie Gillespie

*********.******@*******.***

**** *** **** ***** – Conway, AR 72034 ● Cell: 501-***-**** ●

I have a passion for all phases of Product Management from envisioning to implementation and support.

I find the art of assessing client needs and pain points, researching industry trends, conducting data

analysis and reviewing new technologies to craft innovative products one of the most exciting careers in

the world. I am a seeking an opportunity where I can collaboratively work with like-minded team

members to create game changing products.

SKILLS

• Product Management (Strategy, Execution, Implementation, Marketing, User Experience,

Support, Pricing)

• Project Management/SDLC

• Highly analytical and data driven

• Research/prototyping skills

• Easily partners with peers, stakeholders and development resources

• Very knowledgeable of B2C Privacy best practices

• Very comfortable with the Microsoft Office suite including: Excel, Access, PowerPoint, Word,

Project, Visio, Outlook

• Very comfortable with Oracle SQL

• Certifications include: Agile/Scrum, Pragmatic Marketing and ITIL

• Training includes LSS green belt training

PROFESSIONAL EXPERIENCE

Acxiom Corporation – Conway, Arkansas (1986-November

2014)

Expert Product Director – Data Services API

(January 2013 – November 2014)

As Product Director for the Data Services API, I collaborated with other Product Managers, sales,

clients and the engineering team to insure a quality product and client adoption.

Responsible for:

• Data Bundle definitions and user stories

• Pricing strategy (combining rate cards across all of our data services products

into a subscription based pricing structure)

• Reviewing/approving test results (hands-on analysis)

• Portal Documentation Content

• Privacy Impact Assessment approvals

• Evangelization

• Marketing Collateral including RFP content, elevator pitch and cross industry use

cases.

Senior Manager – Internal Systems Outsourcing

(March 2011 – January 2013)

In addition to the typical Senior Manager responsibilities, I mentored the group in SDLC and

Project Management best practices. I directly managed the following teams:

• Collaborative Messaging teams (Microsoft Exchange, Lync, Blackberry, Lotus

Notes) supporting Acxiom’s corporate deployment and six outsourcing clients.

• SharePoint (Global Enterprise implementation and one client implementation)

• Custom Web applications

• Clarity team – time management software

• Business Solutions Analysts

Product Manager – Customer Data Integration LOB

(October 2009 – March 2011)

Recognition Product Manager

Home to Business joint POC with major B2B partner

• Collaborated across multiple Acxiom teams (privacy, legal, other product owners and

delivery teams) and the client teams

• Conducted ROI analysis

• Defined business rules (hands-on analysis using Oracle)

• Qualitative client survey

• Use Case and collateral creation

• Leadership overview presentations

Product Manager - Data Product Innovations

(2004 – 2009)

Until recently, Acxiom’s titles didn’t conform to industry standards. Product Manager most closely

resembles my role. My function was a combination of Product Owner, Lead Data Analyst, Data

Scientist, Tester, and Sales Support. I worked as a member of a team to deliver new product

functionality. I evaluated data sources, defined requirements, defined use cases, worked with

engineering to craft a design, helped define test cases, evaluate test results, and provided sales

support.

For each new Product Concept, I presented my research to our C-level leadership team. These

presentations typically included an interactive debate on approach and ROI.

Ideation

• I participated in and conducted ideation sessions

• I networked across the company to solicit product ideas

• I helped develop our ideation process

• I ranked new product ideas to help select next projects

• I regularly brainstormed with my team members

• I researched trends within the industry using various methods such as: reviewing

and subscribing to trade publications, attending webinars, attending the sales rally,

attending the TresNet symposium, talking to internal experts and scouring the internet

Extended Family Genealogicx Research (Being marketed as InfoBase Family Ties)

This project involved researching the capability to link people beyond their household to

extended family members. Use cases included Wealth Management applications, Insurance

applications, T&E applications and Retail uses

• I regularly interfaced with our Privacy and Legal teams – “Just because you can

do it, doesn’t mean you should”

• I worked across multiple product teams to create the prototype

Advertising Media Channel Preference (Being marketed as InfoBase Channel Preference)

Most clients have developed an omni-channel marketing strategy. This suite of InfoBase

elements identifies channel preference to assist clients in the right segmentation strategy for

their omni-channel marketing campaigns.

• Using syndicated survey data, I developed a suite of elements that provide a

decile ranking of heavy channel usage.

• I researched the syndicated survey data and other InfoBase elements to define

targets for an Acxiom Research Analyst

• Once the models had been built and adequately tested, I worked closely with

InfoBase Product Management to coordinate production implementation

Recency Frequency Monetary (being marketing as the InfoBase RFM suite)

Most retail clients measure lifetime value based upon these three measures. I noticed that many

of them were present on one of Acxiom’s data sources and worked with the Research Analyst

team and the InfoBase Product Management team to launch the RFM suite.

Consumer Prominence Indicator (CPI)

CPI measures a consumers’ marketing footprint which is highly correlated with response.

• Without a target (i.e. nothing to model to), I researched the data and created an

algorithm descriptive of a consumers’ marketing footprint.

• I conducted client tests to ascertain the descriptive properties. CPI is highly

correlated with a consumer’s propensity to respond to credit card ITA campaigns.

• CPI has been in production for several years.

AOS (Digital, Radio, Television, Mobile)

AOS enables real time marketing strategies to utilize offline demographic data to target

campaigns. Initially, the entire team focused on the Digital capability.

Digital

I was responsible for researching URL privacy statements for robust notification,

negotiating with the Chief Privacy Officer for the cookie setting data flow (When is data

considered PII and the rules governing third party cookie sets?), and initial evaluation of

cookie set metrics.

Radio

I worked closely with Clear Channel Executives and Ibiquity executives to define a

targeted marketing strategy for radio. We conducted a working prototype within the

Indianapolis market using radios with addressable chips. I eventually killed this prototype

because I couldn’t justify the ROI based upon the projected adoption rate within the

traditional radio market.

Television and Mobile

I provided backup support (as needed) to the other Product Managers for these two

prototypes.

Technical Product Manager (Acxiom title - Data Developer) –

A biliTec/BestAddress/ChangePlus

(2000 – 2004)

AbiliTec

• I completed analysis on Zip Realignment project and pushed the enhancement to

production

ChangePlus

• I evaluated and documented the legacy ChangePlus system

• I worked closely with the System Architect to design an AbiliTec enabled

ChangePlus product

• I evaluated and selected data sources as contributors to ChangePlus

• I constructed lift charts to illustrate added benefit of ChangePlus when used in

conjunction with NCOA

BestAddress

• I successfully helped separate the BestAddress build process from AbiliTec

• I became intimate with Postal systems, rules and regulations

• I provided feedback and suggestions to postal team

• I acted as a consultant to the development and build team

• I evaluated and selected data sources as contributors to BestAddress

• I constructed business rules to rank order contributors

• I provided analytical support to BestAddress product management and client

teams

AbiliTec Resource Center –

(1999)

I was selected by Charles Morgan (CEO of Acxiom at the time) to evangelize, educate and

help migrate clients to AbiliTec. I was a member of a six member team. As part of this project

team, I helped create training collateral, presented to teams throughout the organization and

provided regular updates to our C-Level leadership team.

S olutions Developer – Retail

(1999 – 2000)

My tenure on this team ended abruptly when I was asked to join the AbiliTec Resource

Center.

While in the Retail group, I worked closely with account teams across several high profile

retail clients. I also provided all of the application DBA support for a large mall property client.

This included updating the database with their weekly loyalty program feeds, producing

reports, interfacing with clients and various ad-hoc projects.

S olutions Developer - TeleTech/Utilities

(1997 – 1999)

While in this group, I retooled as a “Decision Support Tools Expert” and Oracle DBA. I regularly

worked with clients to craft campaign management solutions. I worked with both B2B and B2C

clients. My responsibilities were spread across multiple clients and prospects and required a

broad knowledge of BI tools including Oracle, Business Objects and Essbase.

While working on a retail client account, I retooled a 48 hour process to run in 30 minutes. I

became the dedicated technical support for this client and during an Acxiom reorganization I

chose to move with the client to the Retail Group.

M anager – GS/2000

(1990 - 1997)

GS/2000 was a complex production subscription fulfillment system with over 2000 programs that

spanned a custom online user interface, a batch file maintenance system, a backend reporting

system and the kernel. The system was purchased from a Media Services client in 1989 and was

incomplete. All projects required an intimate understanding of the system and the impact any

change would have on production clients.

Project Lead

(1992 – 1997)

In this role, I functioned as a hybrid of Senior Manager, Project Manager and BSA. I was

responsible for the success of the project. I managed the project team from requirements

gathering to final implementation. In addition to managing the project, I was responsible

for all Senior Management tasks including hiring decisions, reviews and expectation

setting.

Senior Manager

(1990 – 1992)

Using SDLC and Project Management methodologies, I collaborated with other Senior

Managers to deliver online enhancements utilizing a combination of dedicated and shared

resources.

S oftware Engineer – Advanced Systems

(1986 - 1990)

I provided Assembly 360/370 development support for Acxiom’s largest Financial Services

client. I was responsible for their scoring algorithm, custom reporting, etc.

EDUCATION

University of Central Arkansas

Bachelor of Science in Computer Science (1986)

Arkansas State University

Associate of Arts in Mathematics (1983)

REFERENCES

Available upon Request

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