Social Media Marketing

Tom Humbarger Cell: 310-***-**** ***@*********.***

Social Media and Digital Marketing Strategist

I am a "digital citizen with a wide marketing reach, consummate content creation skills and strong analytical chops" – I am also a

thought leading trailblazer who moves easily between high- level strategy and hands-on implementation.

My Social Media and Digital Marketing experience covers a wide range of industries and company types. In particular, I excel at:

• STRATEGY: Developing and implementing digital marketing and social media strategies, including reputation management

• BRANDING: Generating corporate and personal brand awareness and demand

• POSITIONING: Crafting compelling market positioning, documents and collateral to drive sales efforts

• THOUGHT LEADERSHIP: Serving as company evangelist and thought leader, both internally and externally

• CONTENT MANAGEMENT: Creating content programs that raise brand awareness, and increase traffic and engagement

• RESEARCH: Monitoring, researching and gathering insights on markets, customers, prospects and competitors

• COMMUNITY: Building, engaging with and growing communities of users that will leverage marketing spend

• PROJECT MANAGEMENT: Managing projects across multiple disciplines

Key Achievements

• Managed a LinkedIn Company Page that named as one of the Top 10 Company Pages in 2013

• Created and implemented social media strategy for a billion dollar company

• Increased LinkedIn Company Page followers by over 6x and impressions by over 10x and grew Facebook Page followers by

over 2x and impressions by 10x in 2 years

• Produced social media recruiting e-training program and related course materials, and served as company evangelist

• Wrote website content, blog posts, internal articles, white papers, cheat sheets and developed other marketing materials

• Developed and implemented professional user community strategy that grew to over 4,000 members in 15 months

• Published over 4,500 pieces of content in last 24 months on LinkedIn, Facebook, Twitter and company blog

• Monitored, researched and gathered insights on markets, customers, prospects and competitors

• Managed multiple strategic marketing projects

Key Skills

Digital Marketing Strategy Social Media Branding Public Relations Market Research Communications Analytics Content

Creation Content Curation Email Marketing Sales Training CRM Community Management Blogging Evangelism Customer

Service Market Research Financial Analysis Strategic Planning

Industry Experience

Professional Services Technology Software Financial Services Hospitality Staffing CRM Analytics B2B B2C

Primary Social Media Links

• Social Media Marketing Blog - http://tomhumbarger.wordpress.com (blogging since 2007, 400+ posts)

• LinkedIn - http://www.linkedin.com/in/tomhumbarger (member #82,754, joined in December 2003)

• Twitter - http://twitter.com/tomhumbarger (user since 2007 with over 10,000 tweets)

• Top 10 LinkedIn Company Page for 2013 - http://www.linkedin.com/company/appleone

Professional Experience

Social Media and Marketing Strategy Consultant

2002 to 2005, 2008 to 2010, 2014 to present

Humbarger – Manhattan Beach, CA

I consult with multiple clients specializing in social media, marketing strategy and community management. Additional thought

leadership and background information can be found at my social media marketing blog at http://tomhumbarger.wordpress.com.

Key projects include:

• developed and implemented marketing and social media strategies for a regional restaurant chain - and grew Facebook fan

page by 200% and Twitter engagement by over 300% in less than 2 months

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Tom Humbarger –Social Media – Mar 2015

Tom Humbarger Cell: 310-***-**** ***@*********.***

• provided community strategy for professional community start-up, including drafting requirements and specs

• managed the re-launch and wrote content for a marketing website for a services firm

• wrote solution cheat sheets and other marketing collateral for software company

• named as Social Media Strategist to Watch in 2010 by 451 Marketing

• authored more than 400 blog posts for my personal, corporate and client blogs

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Tom Humbarger –Social Media – Mar 2015

Tom Humbarger Cell: 310-***-**** ***@*********.***

Social Media Manager and Marketing Strategist

2012 to 2014

ACT-1 Group/AppleOne Employment Services – Torrance, CA

ACT-1 Group is the largest privately-held employment services company in the United States (ranked 18th among US Staffing firms).

I was responsible for strategy and implementation of social media programs and strategic projects for marketing department:

• developed and implemented social media strategy, and since February 2012, I:

o grew Facebook Likes by over 2.2x and impressions by over 10x

o increased LinkedIn Company Page members and page views by over 6.2x; monthly impressions by 10x

o curated daily content for Facebook, LinkedIn, Pinterest, Google+ and Tumblr

o nurtured two Twitter accounts that regularly make 10 tweets per day and grew Klout score to 58

o authored blog posts and posted content on other social media tools (Pinterest, Slideshare. Tumblr and Google +)

• managed a LinkedIn Company Page that was named one of the 10 Best LinkedIn Company Pages for 2013

• analyzed marketing performance to determine effectiveness and discover insights and improvements

• led social recruiting training project which will impact the future use of social technology for the company

• served as company expert and evangelist on LinkedIn and other social media platforms

• monitored and interacted with customers via Website, Contact Us, Twitter, Facebook and Yelp

Director of Product Marketing

2010 to 2011

Morphlabs – Manhattan Beach, CA

Morphlabs was a start-up company that sells cloud infrastructure computing software targeted at data centers. Responsibilities included

all product marketing and lead generation, the Morphlabs' website, blogging and social media, PR and analyst relations, branding and

positioning, collateral and content creation, and online community.

My accomplishments included:

• launched and wrote content for totally revamped website (completed in less than 3 months)

• developed product collateral including datasheets and tutorial demo videos

• planned and successfully launched new online product

• drafted press releases and managed relationship with PR agency

• managed all corporate social media properties

• represented Morphlabs at trade shows and events

Senior Strategic Projects Manager

2005 to 2008

iRise – El Segundo, CA

iRise is a mid-sized, 10+ year-old software company offering a prototyping solution which streamlines the requirements process for

developing new software applications and websites. Reported directly to the President/COO and successfully delivered on a variety of

key strategic projects related to marketing, product marketing, sales, analytics, technology and social media.

My noteworthy projects included:

• Catalyze community - developed community strategy for this niche B2B community, launched and managed community growth

from 0 to 4,000 members in 15 months, had 75,000 visitors who viewed 320,000 pages

• iRise On Campus - launched initiative to get iRise software into college software development and design classes

• iRise for Entrepreneurs - created program to help entrepreneurs by providing free iRise software

• iRise Video Contest - managed successful B2B user-generated content (UGC) contest that generated 44 entries and more

than 25,000 total hits on YouTube

• iRise Corporate blog – started corporate blogging program which generated 10% of website visits

• Customer Success Program - developed and managed customer success program

• Sales forecasting – used Salesforce.com data to develop a sales forecasting model

• Developed interactive pricing models for the website and sales presentations

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Tom Humbarger –Social Media – Mar 2015

Tom Humbarger Cell: 310-***-**** ***@*********.***

Senior Director, CRM Product Strategy

1995 to 2002

Oracle – El Segundo, CA and Treasury Services – Santa Monica, CA

Oracle is one of the largest software companies in the world specializing in database and business applications. My major

accomplishment was pioneering the Analytical CRM solution which combined products and services from various areas and

geographies within Oracle.

My other accomplishments included:

• evangelized the solution around the world and met with global sales teams

• developed go-to-market materials and demos for solution in conjunction with product management and corporate marketing

• presented CRM strategy to prospects at Customer Visitor Center

• worked closely with product management and development teams to manage the product roadmap

• developed product strategy for profitability and database marketing/CRM solutions which helped lead to a successful sale of

the company to Oracle

• interfaced with product management and development teams to deliver requirements to the product roadmap

• managed software strategy and implementation teams on multiple projects

Senior Consultant

1987 to 1995

First Manhattan Consulting Group – Santa Monica, CA

First Manhattan Consulting is a quantitatively-based strategy consulting firm for the financial services industry and comparable with

McKinsey, Booz-Allen and other high-end strategic management consulting firms.

My First Manhattan projects included:

• created several risk-based customer profitability systems for banks to improve their overall shareholder value

• developed a customer pricing model for corporate banking client

• led cost-reduction project which ultimately saved bank more than 10%

• developed teller staffing model which reduced bank salary expenses while improving service

• participated in several high profile M&A projects that resulted in acquisitions

Supervising Senior Accountant

1981 to 1986

KPMG Peat Marwick – Minneapolis, MN

Education

Bowling Green State University

Bowling Green, OH

Bachelor of Science, Accounting and Operations Research

Graduated magna cum laude with 3.77 GPA

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Tom Humbarger –Social Media – Mar 2015

Tom Humbarger Cell: 310-***-**** ***@*********.***

SOCIAL MEDIA LINKS

Corporate accounts

I managed and maintained the following social media accounts for AppleOne from January 2012 to June 2014:

Account URL Details

Twitter http://twitter.com/appleonehires Started both of these Twitter accounts from

scratch in March 2012; Klout scores of 44

and 59 on these two accounts; posted 5-6x

http://twitter.com/appleoneworks

daily for both accounts for over 2 years

LinkedIn http://www.linkedin.com/company/appleone Selected as one of 10 Best LinkedIn

Company Pages in 2013; Grew number of

followers from 3,990 in February 2012 to

28,000 in June 2014; posted daily updates

and had more than 3.5 million impressions

of company updates since January 2013

Facebook http://www.facebook.com/appleonecareers Grew number of likes from 6,400 in

February 2012 to 14,000 in June 2014

Pinterest http://www.pinterest.com/appleonecareers Started this Pinterest account from scratch

in June 2012 and now have more than 200

pins on site

Yelp various Managed and interacted with reviewers on

150 office locations

Tumblr http://appleonecareers.tumblr.com/ Wrote more than 100 posts

Google + https://plus.google.com/+appleone/posts

Personal accounts

Account URL Details

Twitter Have been on Twitter since 2007 with more

http://twitter.com/tomhumbarger

than 12,000 tweets, and 3,000 followers;

Klout score of 57

LinkedIn http://www.linkedin.com/in/tomhumbarger Was an early adopter of LinkedIn – Joined

in December 2003 and was member #82,754

Social Media Have written more than 400 blog posts since

http://tomhumbarger.wordpress.com

Blog 2007 and have received more than 175,000

pageviews

Pinterest http://pinterest.com/tomhumbarger/

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