Sales Manager

ANNE HAFFEY

** ******* ***** ● Monroe, CT *****

203-***-**** ● ***********@*****.***

WWW.LINKEDIN.COM/IN/ANNEHAFFEY

SALES

Highly motivated, self-directed professional with 8+ years of sales experience, with a recent focus in the IT industry and digital

advertising. Exceptional track record of measurable results in every single role, consistently building revenue and productive

relationships via. Proven ability to utilize a consultative sales approach and social media selling to develop new business.

KEY STRENGTHS

Strategic Planning ● Prospecting ● Relationship Development ● Consultative Sales ● C-Level Partnerships ● Sales Cycle

Management ● New Business Development ● Negotiations & Closing ● Communication Skills

RECENT SALES EXPERIENCE

DATTO, INC., Norwalk, CT 1/2014-

Present

Sales Executive

Target business opportunities for backup, disaster, recovery solutions and cloud services.

• Acquired sixteen new accounts in 2014.

• Negotiated and closed an RFP for multiple locations of a dental company resulting in $32k in hardware revenue and

$60k in service for a three-year term.

• Demonstrated value to State of Colorado of ensuring their encrypted data to Datto’s bi-coastal data centers.

o Resulted in $55k in new hardware and $46k in service for a one-year term.

USA TODAY, INC., New York, NY 7/2012-

12/2012

Digital Sales Executive - Downsized

Led the new digital advertising division within USA Today. Managed complex sales cycles from prospecting to close of

business, generating sales from digital avenues, including online, tablet, and mobile solutions. Positioned digital advertising

solutions as priority to prospects.

• Negotiated and closed $100k and $252k digital advertising campaigns with DISH Network within six weeks.

• Achieved 117% of Q3 2012 and 105% of Q4 2012 sales quotas.

MEDIA CONNECT/MNI, INC., Stamford, CT 4/2011-

11/2011

Digital Sales Manager - Downsized

Directed the marketing of digital, social media, and print advertising for this start-up division, including penetrating major

verticals and named accounts throughout a national territory with projection.

• Attained 175% of sales target at time of division closure, increasing projected revenue 275% for a ROLEX co-op

advertising program.

• Ranked #2 out of five sales managers by utilizing consultative sales and lead generation results.

• Enhanced sales database and CRM (Salesforce.com) by accurately documenting sales activity for each account.

VIRGIN ATLANTIC AIRWAYS, INC., Norwalk, CT 3/2010-2/2011

Account Manager – New Business Development

Managed 19 accounts on verge of customer attrition and was instrumental in new business development strategies.

• Increased travel revenue 32% peaking at $1.3MM and agency revenue 102%.

• Ranked in top 25% of Account managers.

TECH DEPOT, INC., Trumbull, CT 7/2008-

2/2010

Account Manager

Led two critical revenue streams encompassing a Southern California territory and Amerinet Purchasing program.

• Ranked #1 in account growth, increased active customer base 150% in 2 years

• Grew annual revenue 43% from $1.6MM to $2.3MM.

• Improved customer base from 137 to 200+.

• Produced a 1,428% improvement in deal size.

• Achieved #1 ranking out of 135 Account Managers for excellence in companywide prospecting and lead generation.

ANNE HAFFEY

11 Vincent Drive ● Monroe, CT 06468

203-***-**** ● *******@*****.***

ADDITIONAL EXPERIENCE

Voice Over Artist, NOT JUST ANOTHER PRETTY VOICE, INC., New York, NY 2003 -

2008

Senior Consultant, COMP HEALTH, INC., Norwalk, CT 2002 - 2003

Account Manager, MICRO WAREHOUSE, INC., Norwalk, CT 1997 - 2001

EDUCATION

BS - Business Administration, Sacred Heart University

Karras Negotiating Training

IBM Sales Training

Add on Sales Training

SalesForce

Go To Meeting

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