DAVID C. SHERMAN
*** **** ****** **** *****: 972-***-****
Canyon Lake, Texas 78133 Email: ****.*******@*****.***
Results-driven business professional with experience in marketing, sales
and operations. Demonstrated ability to launch new business opportunities
and manage ongoing businesses.
ACCOMPLISHMENTS
. Met and exceeded telemarketing objectives two years in a row in a
declining market share environment
. Exceeded sales objectives by 20% two consecutive years as General Manager
of Enterprise Business Sales
. Developed and implemented plan to resell cellular mobile service in Los
Angeles market
. Launched Voice Over Broadband small business phone service in Chicago and
was responsible for marketing, Value Added Reseller (VAR) recruitment and
channel management. First year revenues exceeded $1 million
. Consolidated three help desk centers into one center, resulting in
reduction of $2.5 million annual costs
. Implemented new technology improvements reducing headcount and associated
expenses by 30%
. Successfully managed and executed metric-driven Marketing Communications
annual budget of $54 million
EXPERIENCE
TelePacific Communications
Senior Account Executive 2014
- Present
Responsible for account development and sales of telecommunication services
to small, medium and large businesses.
. Hunt for business customer prospects through telephone calling and door
pulling.
. Proposed various network solutions for voice and data communications
transported via copper and fiber along with managed solutions in the
Cloud.
. Provided Continuity solutions for Disaster Recovery utilizing data back
up and archiving services.
eStaff LLC
Regional Vice President, Roanoke, Texas
2011 - 2014
Responsible for business development to identify new business accounts that
need assistance in staffing technical personnel.
. Opened and developed the Dallas/Ft. Worth market which was a new market
for eStaff LLC
. Identified new clients and provided qualified candidates to fill
contracted and direct hire positions
. Increased candidate pool by continuously identifying qualified technical
personnel
TXU Energy
Telemarketing Manager, Irving, Texas
2008 - 2011
Responsible for the acquisition of residential customers through Inbound
and Outbound telemarketing campaigns
. Executed successfully Inbound and Outbound targeted telemarketing
campaigns and exceeded sales goals
. Designed, proposed and implemented the Aegis "Virtual" Call Center saving
TXUE $500K annually
. Developed and executed automated outbound calling campaigns for Welcome
Call, Permit and Bad Debt
. Consistently met key metric goals: Call Abandonment, Close Rate, Cost
Per Sale and Call Quality
Alcatel-Lucent
Senior Marketing Manager - Business Development, Plano, Texas
2006 - 2007
Responsible for the identification and development of business
opportunities for the sale of signaling products (STPs) through teaming
with product line management and sales. Key accounts include Sprint Nextel
and AT&T.
. Fostered the sale of signaling solution for Sprint Nextel totaling $35+
million
. Lead team from Sprint and Alcatel-Lucent to develop Statement of Work
(SOW)
. Identified and lead business growth effort for Sprint, AT&T and T-Mobile
accounts
Pack & Mail Plus of Colleyville
Owner, Colleyville, Texas
2004 - 2007
Retail store - packing, shipping, mailing, copy, binding services.
Greeting cards, office supplies and gifts
VERIZON (Formerly GTE Corporation), Irving, Texas
Group Marketing Manager - Retail Markets, Austin and Southlake, TX
2001 - 2003
Responsible for marketing programs, lead generation and Value Added
Reseller recruitment/management for Voice Over Broadband. Launched and
marketed a new service called Unified Communications (a service that
provides the ability to retrieve emails, voice mails and FAXs from a PC or
a telephone) for Verizon in Chicago.
. Launched Voice Over IP service targeting small businesses in Chicago in
less than six months
. Finalist in Verizon Excellence Awards
VERIZON (Formerly GTE Corporation)
Director - Enterprise Management Center, Austin, TX
1999 - 2001
Responsible for sales and implementation of help desk and network
monitoring opportunities totaling more than $33 million annually. Directed
activities of more than 450 employees responsible for all client services
including Microsoft desktop, Local Area Network (L AN), Internet browser
and Internet access support
. Managed the service levels to meet and exceed business customer contract
requirements (SLAs) with an annual budget of $12 million
. Directed sales acquisition strategies and programs for help desk services
contracts, in addition to the development, negotiations and closure of
sales agreement
. GTE President's Award recipient for Teamwork
VERIZON (Formerly GTE Corporation), Director - Sales Center, Alpharetta, GA
1997 - 1999
Responsible for 100 employee organization and department budget of $7.5
million; provided bundled services (local, LD, Internet Access, data
network, wireless services), sales support and provisioning for CLEC
Direct, VAR and Agent Sales Channels for telecommunications sales to small
businesses
. Provided product, sales engineering and order support for sales channels
for voice & data networking services
. Developed Sales Center infrastructure from start up
GTE Directories Corporation, Advertising Director, Dallas, TX
1995 - 1997
Responsible for all product and regional advertising, direct mail,
promotions, and trade shows
. Managed communications budget of $20 million to support directory
advertising sales and consumer usage nationally, which aided in
generating $1.5 billion in sales revenues from small businesses
. Directed activities of six advertising personnel and 15 FOCUS advertising
agency personnel
. Initiated communications benchmarking consortium, which included 20
Fortune 500 companies, to identify best practices for advertising,
promotions and direct mail
. Led Best In Class cross functional team to improve customer satisfaction
. From July through December 1995, acted as Assistant Vice President -
Public Relations and Advertising, encompassing internal communications,
public relations, community affairs, executive communications and monthly
Business Television (BTV) executive management communication broadcasts
GTE Telephone Operations, General Manager, Honolulu, HI
1992 - 1994
Directed business sales and services activities of 650 employees;
accountable for $48 million in sales revenue and profitability generated
from the sale of switches, digital networks, LANs, and data equipment
. Managed $27 million departmental expense budget
. Targeted direct sales activity in commercial, state and federal
government business, comprising 120 major accounts and 15,000 small and
medium business accounts
. Attained 120% of 1992 and 1993 revenue objectives (GTE Winner's Circle
Award recipient)
. Decreased departmental expense budget and workforce by 25% in 1993
without compromising revenue objectives.
GTE Telephone Operations, Director - Consumer Product Promotions, Irving,
TX 1988 - 1992
Directed activities of 15 product promotions managers and agency personnel
responsible for development and execution of advertising, direct mail,
sales collateral, employee and customer incentives, product documentation
and user guides
. Responsible for management of $50 million promotions budget which
supported generation of $6 billion in network and CPE revenues nationwide
. Developed and implemented merchandising programs to support GTE Phone
Mart stores
. Received four national advertising awards from association of advertising
professionals nationwide
. Led process re-engineering effort to define and improve how promotional
programs should be developed for the newly formed GTE Telephone
Operations - recognized by the President's Quarterly Award Committee
Other Experiences
. Have held the following positions: Inside Sales, Outside Sales,
Competitive Analyst, Industry Analyst, Sales Manager, Market Analyst,
Marketing Manager
. Played professional baseball in the Detroit Tiger Baseball organization
. Obtained a patent for a basketball rim/net product
. Volunteer for Meals on Wheels
EDUCATION
Masters in Business Administration, General Management emphasis
Pepperdine University, Malibu, CA
Bachelor of Science in Business Administration, Marketing major, Data
Processing minor
Central Michigan University, Mount Pleasant, MI
OTHER SKILLS
Proficient is using Microsoft Outlook, Word, Excel, Access, PowerPoint;
Experienced using SAP, Salesforce, Smart Search, Progata and Provade
AREAS OF EXPERTISE
Market Plan Development Sales Management General
Management
Marketing Communications Customer Acquisition SLA
Management
Industry Analysis Order Provisioning
Business Development
Call Center Management Process Management P&L
Management
Microsoft Office Suite Budget Development Vendor
Management