MADELINE FERENZY
*** *** ****** **** #***. Toronto, ON. M3B 3S5
416-***-**** *******@*****.***
OBJECTIVE
To obtain a part time office manager position where my extensive knowledge and skills developed during
decades of managing a wholesale and retail operation can be utilized. With almost thirty years of
managerial experience, I have gained thorough understanding of all aspects of office management and
customer service in an entrepreneurial environment of both retail and online operations with local and
international clientele.
WORK EXPERIENCE
BDH and ALL Holidays (Toronto, ON) 1990 – Present
General Manager of a specialty tour operator
Maintained/managed quality control ensuring precision and thoroughness in all aspects of
communication and dealings with overseas customers and suppliers.
Affectively handled customer service issues and complaints in a precise and orderly fashion
both in person and online
Coordinated and managed communications and public relations strategies including online
marketing, social media, email blasts, website development, publishing online articles, and
traditional media.
Improved visual, written, and audio content and page layout of websites with FrontPage.
Implemented SEO, SEM, digital advocacy strategies, campaigns and content for websites
and tracked statistics with various web analytics and mapping software.
Created opt-in forms and sent weekly email blasts to thousands of subscribers. Finalized
year-end accounting statements.
Hired and managed staff.
Managed foreign exchange dealings.
Negotiated with hundreds of suppliers from broad.
Performed product research and development.
Produced brochures and websites.
Hired sub-contractors and SEOs.
Represented company at international buying trade shows.
Organized FAM trips.
Organized large conventions for special interest groups such as medical doctors.
Signed contracts with suppliers and contractors on behalf of the company.
Handled allotments with airlines and suppliers.
Managed company’s advertising budget: placed radio, print and online ads; and produced
brochures, flyers and promotional videos.
In the last fifteen years the company has evolved into a 100% online-based business with 13
websites focusing on international clientele. During this period I have developed additional skills
to accommodate the needs of changing business environments which evolved into working
knowledge of HTML, Java script, Front Page, Expression and WordPress publishing platforms.
Due to remoteness of customer base major emphasis was further developed to ensure trust and
easiness of communication.
Bloor Family Practice (Toronto, ON)
1988-1990
Medical Office Manager
Scheduled doctor’s appointments.
Registered patients upon arrival.
Referred patients to hospitals and specialists.
Handled prescriptions and requisitions.
Prepared OHIP billings and submissions
Sears Travel (Ottawa, ON) 1985-1988
Travel agent
Eaton’s Bayshore Travel (Ottawa, ON) 1983-1985
Travel agent
EDUCATION
Algonquin College Ottawa June 1988
Business Administration, majoring in marketing
Coursework: Marketing, Accounting, Corporate Finance,
International Institute of Travel Ottawa June 1983
• Travel Agent Diploma
OTHER
Computer Skills
Proficient in Microsoft Word, Outlook, Front Page, HTML, Expression, WordPress and Eclipse.