Communications Specialist

Christina McGoldrick

818-***-**** • ************@*****.***

***** ******* *** • Santa Clarita, CA 91321

Creative public relations professional skilled in developing innovative outreach for luxury travel and corporate clientele.

Enthusiastic, adaptable and social media savvy, with a knack for combining traditional media relations and integrated

strategy to achieve breakthrough results.

PROFESSIONAL EXPERIENCE

City of Santa Clarita

Communications Specialist: November 2013 – Present

Develop and execute integrated PR, marketing and social strategy for the third-largest city in Los Angeles County

Pitch stories and secure media placement in local, regional, trade, broadcast and national outlets

Provide media counsel and support for city leadership and internal departments, including Visit Santa Clarita

Coordinate press tours for high-profile city events, including the Santa Clarita Cowboy Festival, the Amgen Tour of

California and the Wings for Life World Run

Develop content, layout and publication of city materials, including internal newsletters, external brochures and

quarterly Seasons magazine

Overhauled city’s social media strategy, resulting in an 80 percent increase in Facebook engagement, 60 percent

increase in Twitter followers and 800 percent increase in Instagram followers

Draft press materials and releases for more than 20 specialized departments

Write speeches and bylined articles for City Council and executive team members

Create and execute marketing and advertising campaigns

Host media trainings for city staff and executive team

Manage and mentor junior staff

Victoria King Public Relations

Senior Account Executive: June 2012 – November 2013

Account Executive: May 2011 – June 2012

Assistant Account Executive: May 2010 – May 2011

Served as primary client contact and managed day-to-day outreach for five to eight luxury travel accounts

simultaneously, including W Scottsdale, Hotel Le Toiny and Granada Hotel & Bistro

Pitched media, drafted press releases and formulated tailored public relations plans for an eclectic range of luxury

resorts, boutique hotels and exotic destinations

Coordinated and hosted top-tier media for domestic and international press trips and one-off visits

Liaised directly with destination CVB’s to organize FAM trips, formulate destination-specific story ideas and secure

placement in destination round-up stories

Secured coverage across several media sectors, including national newsprint, broadcast, financial, trade, women’s

interest, bridal, travel, luxury lifestyle, food and beverage, fitness, regional magazines, in-flight magazines and high-

impact online outlets

Developed compelling story ideas to reach beyond travel-specific outlets, including spotlights on hotel team

members, spa/beauty offerings, F&B, amenities and design

Managed agency’s social media (Facebook, Twitter and Pinterest)

Compiled monthly client reports

Mentored agency interns and AAE

Assisted in new business procurement, including drafting and pitching proposals

(MORE)

City of Santa Clarita – Communications Coordinator December 2008 – May 2010

Wrote, positioned and disseminated press releases, media alerts and story ideas for more than 20 specialized

departments, including film & tourism and trips & tours offices

Drafted bylined op-ed articles for feature in local and national outlets, as well as employee newsletters

Managed all official social media channels, including Twitter, Facebook and WordPress blog

Produced segments for half-hour city talk show This Week in Santa Clarita

Developed media lists and pitched events, programs, initiatives and photo opportunities

Served as media liaison for signature city events, grand openings and groundbreakings

EDUCATION

California State University, Northridge

Bachelor’s Degree – Communication Studies (2008)

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