Business & Brand Management Product Development International Sale
Resume:
REBECA WEBBER
954-***-**** (mobile)
Indian Trail, NC 28079
******.******@*****.***
BUSINESS & BRAND MANAGEMENT ( PRODUCT DEVELOPMENT ( INTERNATIONAL SALES &
MARKETING
Summary
Dynamic, self-motivated, reliable and resourceful management professional
with extensive experience in Sales, Marketing, Management, and Training. An
enthusiastic professional with proven track record in the development,
marketing and distribution of prestige products in global markets.
Demonstrated success in the launch of key fragrance brands with achievement
of Top 10 Ranking. A team leader and motivator with excellent
communications and interpersonal abilities to build a rapport with
customers, staff and management. Goal-oriented with excellent project
management abilities who can manage resources effectively in fast-paced
environments while prioritizing and delegating responsibilities to meet
time-sensitive deadlines.
Strategic Planning ( New International Business Development & Assessment (
P&L ( B2B ( B2C ( Vendor & Client Relations ( Domestic & International
Sales, Marketing & Advertising ( Product Development & Brand Management (
Revenue Generation ( Process Improvement ( Negotiations ( Training ( PR
PROFESSIONAL EXPERIENCE
PARLUX FRAGRANCES, INC., Fort Lauderdale, FL 2000 -
2014
Director of International Marketing 2008 - 2014
Developed and implemented short and long term strategic marketing plans and
programs for multiple product lines to provide customer satisfaction,
maximized market potential, and obtained the desired profit, market
penetration, and sales growth. Managed domestic retailers and
international distributors business and marketing plans.
. Managed a department of four direct reports.
. Managed all aspects of the P&L for product lines to drive sales growth
and bottom line profitability.
. Strategized initiatives for the introduction of new brands and the
promotion of existing brands.
. Evaluated customer and product global performance.
. Reevaluation of cost, pricing, and margin for product price
adjustments (B2B, B2C).
. Reviewed and approved business and marketing plans from existing and
potential international distributors, per brand and market (B2B).
. Reviewed, approved, and prioritized customer orders, requests and
requirements.
. Analyzed inventory turns and levels for excess or deficiencies.
. Represented Parlux at leading international trade shows.
. Performed and led training of Parlux' Domestic and International Sales
teams.
. Partnered with various licensors to ensure brand consistency and
integrity.
. Supervised the development of product lines including packaging,
scents, promotional, co-op advertising, and POS materials.
. Worked with product engineering, sales, operations, design, finance
teams and external vendors on the development, manufacturing, and
distribution of new and existing products.
Marketing, Brand and Product Development Manager - Guess Fragrances
2004 - 2008
Responsible for the development, management, and marketing of the Guess
line of fragrances.
. Developed the Guess fragrance brand for new and existing products.
. Developed business and marketing plans.
. Managed product lines profitability, pricing, positioning, marketing,
and competitive tracking.
. Planned and executed marketing and product development programs in
line with corporate objectives and goals.
. Partnered with Guess Licensing team to ensure brand consistency and
integrity.
. Conducted monthly development, time and action reports, and progress
updates to CEO.
. Worked with product engineering, sales, operations, design, finance
teams, and external vendors on the development, manufacturing, and
distribution of new and existing products.
. Developed advertising and promotional material in the form of store
catalog ads, scented magazine ads, POSM, gift with purchases, and the
Parlux annual product catalog.
. Analyzed brand P&L performance.
. Performed and led training of Parlux' Domestic and International Sales
teams.
. Represented Parlux at leading international trade shows.
. Evaluated customer and product global performance.
. Annual product reevaluation on cost, pricing, and margin for product
price adjustments.
International Sales Manager
2001 - 2004
Responsible for the Latin America and Caribbean markets (B2B). Extensive
travels to each country in efforts to build relationships with
distributors.
. Reviewed and approved business and marketing plans from existing and
potential international distributors, per brand and market (B2B).
. Negotiated contracts with international distributors to manage product
distribution, establish distribution networks and develop distribution
stategies (B2B).
. Reviewed and revised regional P&L budgets, forecasts, performance, and
sales analysis reports.
. Reviewed, approved, and prioritized customer orders, requests and
requirements (B2B).
. Traveled to international markets in order to assess performance and
opportunities.
. Communicated and coordinated promotional, advertising, and in-market
activities.
. Reassessed strategies and suggested proposals for marketing of brands
internationally.
. Supervised international product registrations and coordinated
trademark registrations.
. Represented Parlux at leading international trade shows.
. Performed and led training of Parlux' Domestic and International Sales
teams.
. Conducted public relations to introduce new product launches in the
form of media conferences, television network appearances, and
magazines.
International Sales Coordinator
2000 - 2001
. Planned and executed the participation in leading world wide trade
shows.
. Processed the necessary sanitary registration documentation for
exportation.
. Provided international distributors with marketing information and
fragrance samples.
EDUCATION: Bachelor of Science (BS), Business Administration, Santa Maria
University (Venezuela)
LANGUAGES: Spanish (bilingual)
TECHNICAL SKILLS: Microsoft Office (Excel, Word, Powerpoint), AS400
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