Sales Assistant

FERNANDO ALEJANDRO ZELAYA

**** *** ***** ***# *** Miami Beach, FL 33141

****************@*****.***

(786) 985- 9119

http://www.fernandozelaya29.wix.com/fernandozelaya

QUALIFICATION SUMMARY

A fashion designer with an expertise in retail, and a vast knowledge of design techniques and processes across

multiple categories. A long history in communicating effectively with peers in creative teams, and a

deep understanding of market research and business tactics within the fashion industry.

EDUCATION

Ai Miami International University of Art & Design 06/2013

Bachelor of Fine Arts in Fashion Design

WORK EXPERIENCE

Original Penguin, Miami, FL 04/2010- Present

Retail Sales Associate

Alfred Angelo, Delray Beach, FL 01/2015- 02/2015

Junior Design Assistant

Sent out design concepts to manufacturers in China

Replied to emails on a daily basis

Catered any of the senior designers with their needs

Dressed models for any special event such as sales meetings and photo shoots

Prepared line sheets for any marketing projects

Custo Barcelona, Miami, FL 09/2013- 01/ 2015

Retail Sales Stylist

Open and close the store and count registers

Acknowledge each client with a friendly welcome at the door

Styled many loyal clients with an upmost sense of fashion

Kept a book of clientele to update them in any special sales events or new arrivals

Managed to reach daily sales goals while maintaining the store.

L’ouisD’or, Miami, FL 06/2013- 08/2013

Freelance Designer

Created the groundwork of a menswear line

Designed Technical Flats

Sketched Illustration

SamyGicherman, Miami, FL 02/2013- 06/2013

Intern

Analyzed new trends to incorporate in new collections

Gathered a presentation of Bridal Wear to a buyer in Ecuador

Helped the head designer with hands on tasks that involves sewing and patternmaking

SKILLS SUMMARY/ TECH. PROFCIENCY

Hand and digital illustrator and sketcher

Construction and patternmaker

Technical Flats

Microsoft Office: Excel, Word & PowerPoint

FASHION ACTIVITIES

Alfred Angelo Photo-shoot: Stylist 01/2015

- Styled and dressed the models

White Party Fashion Show: 11/2012

- Design was showcased

Fashion Show Assistant

- Mayda Cisneros Fashion Show 10/2012

- Chloe Fashion Show at Fisher Island 11/2011

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