Highly experienced in sales/marketing major experience in health care

RATNAKAR.S.

EXPERIENCE IN CORE ADMINISTRATION, MARKETING AND PEOPLE AND WORK FORCE MANAGEMENT.

Objective

Play a pivotal role in development of the organization. Achievement is not an effort in

isolation but always is a group effort. I would like to be an adhesive force among different

departments facilitating effective marketing.

PROFESSIONAL SUMMARY

Science graduate with additional qualification of Diploma in pharmacy, E-commerce (ASP) & MBA

(Specialization in IT & Foreign Trade Management) from Institute of Management, Pune. I am now

learning ASP.Net & apply the knowledge while discussing the technical aspect of the product.

I have wide experience in marketing activities starting from people interaction to developing strategy, &

acting like a co-coordinator during implementation phase.

The domain coverage all through my career is in Health Care sector. I have been interacting closely with,

1.Laboratories both independent and chain of laboratories spread across a geographical area. The

coverage is to market Lab Information Systems.

2.Radiology diagnostic centers- This domain is for specific software solution like Radiology

Information System, PACS & Modality integration.

3.Hospitals ranging from 50 bed strength to 1000+ bed strength. - A very challenging domain for Hospital

Information System. The more the bed strength, the more the complications in identifying right kind of

solutions.

Premier achievements;

Madurai Meenakshi Hospital Project, Madurai Tamilnadu

Baptist Hospital project, Bangalore, Karnataka

Ramaiyya Medical college hospital, Bangalore, Karnataka.

Medinova project, Hyderabad, Andrapradesh

KG Hospital, Coimbatore, Tamilnadu

Medical college Hospital, Sullia, Karnataka.

Proton Biologicals India Pvt Ltd

HQ: Bengaluru, Karnataka State, India

Sept 2014 onwards

I am working as Business Head for 3 states- Karnataka, Goa and Orissa; I have a team of 5

executives stationed at different head quarters covering a part of the territory. I am

responsible for team management, market survey, team and company coordination, revenue

management and conquering new frontiers.

The team is moving ahead successfully in promoting the products and in revenue management.

The achievements so far include,

Generation of robust database

New leads are targeted every month with a target of minimum 30% increase in number of

clients.

Field force is generating more & more personal orders from the clients.

Better and improved distribution network in represented and un-represented areas.

Iware Solutions

HQ: Kochi, Kerala State, India

July 2013- onwards

The responsibility is as a Senior consultant; the job functions mainly relate to promotion of, Hospital

Information System, Laboratory Information System and other education/ health care related software

solutions. The main thrust is in developing the market for SAAS module. I am assigned to strategize and give

inputs to effectively put in force the thought process of the management. The responsibility also includes

suggesting the development team, the best way to modulate the software functions, keeping in view the

present and changing needs.

All India databases of target clients were generated.

Promotional materials for e-marketing as well as for telephonic marketing were prepared and used

extensively.

Attended many conferences by putting a stall; audio and video presentation were put up at stall to attract

more visitors, achieved sizeable number of leads with 2 days of conference activity.

Live presentation and demonstrations were conducted at clients place

Developed a healthy coordination between clients and development/implementation team in the company

for smooth flow of ideas and technology.

ICT Health Technology, as Senior Manager-Business Development

HQ: Bengaluru, Karnataka, India

May 2012 to June 2013

Worked on promoting the new concept and cloud architecture; prepared an extensive document on initiating

the activities.

Target Domain- Hospitals for HIS, Radiology centers for RIS, PACS and modality integration,

Laboratories for LIS and testing equipment interface.

Did extensive study on cloud architecture and the impact on the target audience; the activity

involved meeting prospective clients and explaining the merits of cloud architecture to their

business. The discussion points were discussed internally and a suitable application process was

started.

21st Century Health Management Solutions, Mumbai

HQ: Mumbai, Maharashtra, India

Till April 2012

(Formerly Visual access health systems, merged and formed 21st century with another 2 health care

company)

I had visited India & Asia Pacific regions. I have visited Malaysia, Thailand & Singapore for follow up activities.

The responsibilities are generation of Leads, Segregation of Leads, Promotion of Company Services, Smooth

implementation.

Intensive discussions with clients were done to understand their pain area. This greatly helped the

development team to fine tune the project.

Stayed at Kuwait for one month overseeing the implementation activities for a prestigious Diabetic Research

Institute

Visual Access Health Systems as Regional Manager

HQ: Mumbai, Maharashtra, India

Dec 2004

(Later continued in 21st century health management solution )

I was mainly involved in marketing of Medical software to corporate Hospitals; A class laboratories. Creation of

awareness activities to the prospect about software and its benefits in day to day working atmosphere; to

troubleshoot any operational problems in the software installed through coordination.

Medsource Ozone Biomedical Pvt Ltd as Regional Manager

HQ: New Delhi, India.

Till Sep 2004

(Formerly Monozyme, rechristened as Medsource with Delhi as Corporate office)

Brand Promotion, Product Promotion Planning, Demonstration of Instruments, Institutional Sales.

Monozyme was rechristened as Medsource Ozone…….Ltd since there was a change in Directors as well as

operational strategies.

Period from 2000-continued at Medsource Ozone

HQ: New Delhi, India.

Joined Monozyme India Pvt. Ltd a Diagnostic Company based in Hyderabad as Regional Manager for

Karnataka and a part of Kerala.

Job Functions included,

Promotion of Diagnostic kits to Laboratories, Hospitals and Nursing Homes.

1)

2) Promotion of Instruments Semi auto analyzers to existing as well as

New customers like Corporate Hospitals, Nursing Homes, and Government Institutions etc.

3) Promotion of various ranges of Instruments like Semi Auto Analyzers,

Fully automated analyzers, Cell Counters, Elisa readers to Corporate Hospitals, Nursing Homes and A class

clients.

4) Visiting target customers, Demo of instruments, quotation follow ups, to close the lead through product

promotional plans like follow up letters, personal visits, and providing data of satisfied customer’s, Automatic

e-mail with power point presentations etc.

Period from 1995-2000

I had enrolled for college to study Pharmacy as well as computer literacy courses in Bengaluru, India.

Period from 1987 to 1994

As Professional Service Representative at S.G.Pharmaceuticals, a group of Ambalal Sarabhai

Enterprises.

My initial posting was at Ernakulum, as Head Quarters in Kerala. Later on continued at Bengaluru, Karnataka,

India.

My Job functions included,

Calling on Doctors: To develop personal as well professional Relationship.

To pass on the latest technical developments of promotional products,

To assess the doctors view point on the products offered and convey the same to Product Department for

assisting in promotional plans, to ensure

Desired support from target doctors is achieved through prescriptions.

Visiting Chemists & Druggists: To understand the prescription trend in a Particular area,

To encourage the customer to stock our products based on OTC sales,

Onus was on to keep active the chain of Doctor-Chemist-Distributor intact so that the prescription of a doctor is

not wasted.

Attending Product Promotional meetings arranged by the Company to keep updated on the current trends

and new developments.

CORE COMPETENCIES

Business Development

Analyze business potential, conceptualize & execute strategies to drive sales, achieve desired presence in

the market through continues project assignments.

Monitor competitor activities and devise effective counter measures.

Identify, qualify and pursue business opportunities through market surveys and map as per targeted plans as

well through lead generation.

Handle end to end responsibilities of software solution projects.

Develop innovative marketing strategies to promote the services with emphasis on benefits receivable to

the customers.

Strongly believe in 'A satisfied Customer is the effective partner to enhance service visibility and drive our

competencies across unknown territory.

Roll out the campaign in synchronization with regional characteristics to generate business.

Preparing database, meeting with prospective clients, Analysis of present work flow, suggestion of

accurate, adequate solution, on time implementation

Experience in handling software solution projects from inception stage to final delivery in Health Care &

Educational Domains.

Team Management

Manage the gamut of tasks including recruitment, induction and training of Marketing Teams.

Create an environment that sustains and encourage high performance; motivate teams in optimizing

their contribution levels.

Current Job Functions

As Business Head- Business Development is the code word having domain expertise in Health Care Sector- I am involved

in the tasks of preparing prospective client database, preparing target promotional inputs like brochures etc., studying

the workflow related activities of clients, presentation on the project highlights to the clients. I have work experience in

Malaysia, Singapore & Thailand. I am utilizing my contacts at these places to promote and identify target prospects. I

consider Implementation of a project is as important as that of marketing activities because meticulous

approach to the details of the task will enable smooth implementation. A successful implementation results

in satisfied client who will add strength to the marketing team of the company.

Brief Academics

Secondary Education: MKT School Harihara, Davanagere District, Karnataka

High Secondary Education: Government Science College, Harihara, Davanagere District, Karnataka

Graduation (BSC): DRM Science College, Davanagere, Mysore University

Dpharma: Anupama Institute of Pharmacy, Bangalore

E-Commerce (ASP and Java Script): System Domain, Bangalore

MBA: Information technology & Foreign Trade Management. Pune.

Successful Business implementation from Taylor’s University

IT SKILLS

E-commerce with ASP, Experience in developing modules for Web sites, Implementation technology

involving, Laboratory Information Systems & for prospective education sector.

Currently undergoing- Excel advanced course

Hobbies.

I am interested in ever learning new things. There is no age limit to learning.

The present internet revolution offers so many opportunities to the knowledge seeker.

I have just successfully completed a course, how to run a business from Taylor’s University.

I am enrolling in a MBA course on marketing specialty which will start within a month.

I am an avid reader; I am interested in fiction, auto biography and spiritually oriented books.

I love to walk and savor the nature and understand its diversity and tolerance.

PERSONAL VITAE

Ratnakar Srinivas

Date of Birth: 22nd July 1957

Languages known: English, Kannada, Malayalam, Hindi, Tamil & Marathi

Father's Name: Late S.S.Ayengar

Hobbies: Reading, travelling

Strength: Will power & urge to succeed.

Marital Status: separated; 2 daughters, elder daughter is married and is permanent resident of Usa. Younger

is working in Infosys, Bengaluru, India.

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