TED GRAY
*** ******** *****, ****** *****, FL ***72
***.****@*****.*** Contact Phone: 323-***-****
DISTRIBUTION OPERATIONS CENTER MANAGEMENT PROFILE
System Reliability
. Motivational Leadership
. Staff Development
Competent, proactive professional who is dedicated to continual self
development/improvement, learning, and increased productivity. Natural
leader with exceptional integrity, and proven ability to resolve emergent
issues in order to mitigate impact and improve service. Vibrant
communicator delivering engaging presentations, conducting meetings, and
always eager to deliver performance that exceeds expectations.
CORE COMPETENCIES
1. Excellent Communicator
2. Change Management
3. Embrace Diversity
4. Bilingual (Spanish)
5. Leadership and Team Building
6. Relationship Building
7. Detail Oriented
8. Extensive knowledge of computers, networking, and SEO
PROFESSIONAL EXPERIENCE
GraymatterSEO.com
Seo Specialist - Tampa, FL
(June/2013-Present)
Collaborate with clients to identify existing opportunity for improvement,
develop creative marketing solutions based on their needs/budget, and then
implement solutions through a variety of strategies including web
design/optimization, PPC, on/off-page optimization, keywords research,
social media, google maps, and citations, often producing page multiple
and simultaneous page 1 client rankings for the same keyword which in turn
drive and improve traffic to clients websites.
Perform in-depth competition analysis; Evaluate product offering, traffic,
landing page quality, content, design, payment options, shipping options,
and demographics of prospective customers when determining
keywords/campaigns, and create advanced SEO strategies. Prepare detailed
strategy reports and make recommendations based on identifications of the
least expensive but most powerful and profitable keywords for client sites.
Expand and alter organic search engine optimization strategies and increase
website conversion through detailed traffic analysis and conversion funnel
optimization
Create professional Wordpress sites, landing pages, Youtube Channels,
Facebook/Google+ pages, and more. Maintain local websites including body
content, photos, and meta description tags, and listings on Google maps
Manage pay-per-click and Organic search campaigns to improve search results
based on Keyword research to find the "best" mix. Adjust PPC campaigns as
needed.
Utilize basic programming/web design skills to enhance SEO and improve the
navigation of a site to enhance its search engine ranking.
Contacting relevant blogs/news outlets (outreach) to get them writing about
client products/websites and coordinating guest-posts for our expert-
writers onto other websites.
Compile, and present SEO performance reports showing effectiveness of
client campaigns. Monitor web traffic and user behavior through Google
Analytics and recommend updates based on usage patterns.
On page optimization and content editing including call-to-action
statements, headlines, meta tags, page titles, alt tags, description and
internal link building
Constantly stay abreast of new developments by proactively seeking out new
education products, researching new technologies/vendors, and maintaining
a cutting edge knowledge of the indusrty. Maintain knowledge of white hat
and black hat tactics so as not to violate search engine guidelines.
SOUTHERN CALIFORNIA EDISON (SCE)- Rosemead, CA (Sept/1997 -
June/2013)
Summary - With a focus on Distribution Operations, developed a solid
background in the industry through increasing levels of responsibility at
Southern California Edison (SCE) during a career which has spanned over 16
years and various positions within SCE to include my current position as a
Distribution Operations Center (DOC) Supervisor at the only 24 hour DOC of
the four in SCE's 50,000 square-mile territory. SCE is the second largest
electric utility company in the U.S., serving more than 14 million people
in central, coastal and Southern California. The following were the
positions held during my time at Southern California Edison.
Distribution Operations Center Management - Mira Loma, CA (Nov/2006 to
June/2013)
Responsible for the management of 21 Bargaining Unit Distribution
Operations Support Specialists who dispatch emergency work to Troublemen,
Line Crews, and Contract Crews on Southern California Edison's electrical
system, and four Program Writers who devise switching programs for
emergency operations or specific planned maintenance work on the service
distribution grid. The department focus and scope of work is geared
toward customer service, system reliability, and emergency restoration
efforts with timely reporting to both Internal and external stakeholders.
DUTIES AND RESPONSIBILITIES
. Lead and coordinate with internal/external customers for system
operations and restoration activities from within a NERC facility,
frequently cooperating with other departments/agencies to meet their
needs and goals.
. Monitor circuit loading, circuit switching, and work closely with
Engineering on various abnormal loading situations as they arise. Review
abnormal circuit conditions and communicate with construction and
maintenance personnel on a regular basis.
. Effectively utilize resources to reduce service unavailability and
enhance customer satisfaction by coordinating switching activities with
Distribution Area Operations, Construction & Maintenance, and Substation
Operations to complete service restoration.
. After hours (M-F 15:00-07:00, & Sat/Sun 24hrs), ensure that personnel
necessary to respond to problem locations are called out in a timely
fashion. Quality control of work orders to ensure workforce is sufficient
and support effective dispatching of field personnel.
. Make prudent decisions in order to coordinate and balance workload with
restoration performance to ensure a cost competitive organization.
. Responsible for timely, adequate, and accurate reporting of reliability &
restoration data to both internal & external stakeholders with the
purpose of keeping customers properly informed.
. Assessing and working with dispatchers and program writers on daily
performance issues and activities.
. Report on all accidents or near miss events at the first possible
opportunity to stay in compliance with OSHA and engage the necessary
personnel in any reviews.
. Ensure the quality of switching procedures put forth by program writing
personnel.
. Communicate and work with Field Supervisors in order to meet reliability
needs and goals and promote high level of customer satisfaction.
. Maintain a positive work environment, free of discrimination or
harassment.
. Support team members, and work as a team with others throughout the
company.
. Ensure a safe working environment by performing periodic reviews of the
work areas. Conduct/Lead monthly safety and staff meetings to promote
safety consciousness and adherence to OSHA and Company requireents.
. Oversee the selection, hiring, training, development, coaching, and
counseling of operational staff.
. Accountable for staffing and resource management.
. Complete yearly NERC/FERC qualifications.
Distribution Service Project Planner - Monrovia, CA
(June/2003 to Nov/2006)
. Worked directly with customers, contractors and builders providing
analysis and consulting in order to develop and design plans on unique
technical projects while providing strategic recommendations and options.
. Used customer service background and negotiation skills to communicate
complex issues, ideas, concepts, and technical data (both verbally and
in writing) to customers, subordinates, peers, and management while
providing the best possible mutial solution on projects for both the
customer and the company.
. Identifed necessary resources and provided cost estimates for the options
of new construction of distribution facilities within the regulatory
requirements of the company's electrical distribution system.
. Interacted/Interfaced with customers of a diverse base (both internal &
external) with regard to meeting electrical design needs and was directly
responsible for successful outcomes & customer satisfaction throughout
the duration of a project.
. Ensured compliance and follow-through of policies, procedures, rules,
rates, and completion dates of applicable projects through coordination
of activities with other internal personnel and/or organizations.
. Frequently managed several projects with shifting deadlines and
priorities concurrently and sometimes under severe time constraints.
Made critical decisions directly impacting the outcome for both Company
and customer.
. Established and maintained relationships with internal/external
organizations in order to expedite project processes if necessary.
. Maintained a current understanding Planning/Design policies, practices,
standards, procedures, technical issues, tariffs, and customer needs.
. Developed a working knowledge of SCE's Design, Distribution, and Planning
work.
Operations Support Specialist (Dispatcher)- Mira Loma, CA (Nov/1998
to June/2003)
. Supported electric distribution activities through use of online computer
systems mainly Outage Management System (OMS).
. Prioritized, dispatched, and completed trouble orders via pager and/or
radio contact with trouble-men or through applicable systems.
. Supported meter order activities through: inputting, prioritizing,
assigning, and dispatching work of routine and non-routine nature.
. Contacted internal/external customers to make arrangements for service
restoration.
. Monitored and updated OMS with Line Crew manpower requirements.
. Established, maintained, and reviewed logs through manual and/or
automated process
. Assisted in the analysis of distribution system performance, trends, and
development of recommendations to supervision.
. Managed many of these responsibilities simultaneously with little or no
supervision and with high degree of accuracy and thoroughness.
. Gained proficiency as a team leader and was frequently upgraded to
supervisor t.
Customer Specialist - Rancho Cucamonga, CA
(Sep/1997 to Nov/ 1998)
. Researched, gathered, analyzed, interpreted, and reconciled customer
information (data) independently and from many sources through use of
various computer systems (commercial and proprietary)
. Handled various inquiries and transactions (including difficult customers
with difficult situations on supervisor or escalated calls) regarding
confidential, sensitive, complex, highly charged and/or stressful issues
and exercised sound judgment in recommending win/win solutions while
maintaining a professional manner.
. Made recommendations on services regarding company policies, procedures,
and programs in a clear and concise manner and overcame obstacles to get
answers on customer's behalf.
. Negotiated and informed customers on matters pertaining to accounts such
as payment schedules, rates, kilowatt allocations and other issues
outside the scope of common knowledge.
. Input and advised customers on New Business and meter change/removal
orders.
. Had direct impact on company image of honesty, excellence, respect, and
integrity.
. Handled a large volume of calls every day while maintaining an almost
perfect quality assurance score and ensuring customer satisfaction
through promptness, professionalism, and effective communication.
EDUCATION
. DeVry University - Computer Information Systems. (1993-1996)
. Fort Hayes State University - Information Networking & Telecomm. (2011-
Present)