Marketing Manager

ANDRÉ B. MACKLIN

646-***-**** ************@*****.***

linkedin.com/in/andremacklin

andremacklin.com

SUMMARY

An award-winning, marketing expert with an undeniable passion for the hospitality industry armed with the vital tools to

help brands grow through forward-thinking competitive strategies, effective team coaching and a critical understanding

of the symbiotic relationship between guests’ experiences and the brand’s perception. A creative strategist who can

build and successfully lead a team to concept next-generation, marketing programs which blend digital, social, mobile,

linear and out-of-home strategies that smash through the clutter.

Hotel and restaurant revenue management Search engine marketing and optimization

Client hospitality package development Progressive marketing leadership

Building and leveraging relationships Global hospitality management

Promotions and sponsorships Partnership marketing

PROFESSIONAL EXPERIENCE

Cartoon Network and Adult Swim – Turner Broadcasting System 2008 – 2014

Senior Director, Marketing Partnerships and Innovation

Appointed to a newly created position and developed brand-to-brand partnerships for Cartoon Network and Adult Swim

that complimented both networks’ consumer marketing efforts. Additionally drove innovation and strategic change, and

delivered first-to-market, digitally led opportunities that created new advertising revenue streams for the company.

Delivered more than $500K in added-value media by proactively identifying and establishing valuable working

relationships with like-minded brands such as: Delta Vacations, Google, Red Bull, Twitch, Pabst Blue Ribbon,

Beats Music and WWE who were interested in leveraging our complimentary strengths to increase brand

awareness, engagement, distribution and audience acquisition

Led an international, cross-functional team on the network’s first-ever global promotion and created contest

winners’ travel packages that included: luxury, hotel accommodations in the Bahamas, round-trip airfare and

ground transportation

Successfully represented the brand at key industry events and within professional organizations

Selected as one of thirty-five top performers from across the company to successfully complete Turner’s

Leadership Experience Program (TLX); emerging from the three-month intensive as a stronger corporate athlete

and better equipped to lead through change

Director, Strategic Marketing & Partnerships Held position for 5 years

Oversaw the brainstorming of digital and integrated promotions that harnessed the power of the network’s digital and

linear assets that helped Fortune 500 brands interact with consumers across all platforms.

Co-led a cross-functional team through the strategy, execution and optimization of the 360º marketing efforts for

the Cartoon Network Hall of Game Awards - the network’s first-ever, red carpet, award show - including: digital,

on-air, experiential, off-channel ($3.2MM budget), NBA, NFL and WWE partnerships, content, sponsorship,

affiliate, public relations and client hospitality strategies

Evaluated and approved hospitality offerings for the network’s top-tier advertising clients which included: dining,

entertainment and reception options at luxury hotels in Los Angeles, San Diego and the Bahamas

Led a team of digital and linear marketing managers to create custom promotions and sponsorships for brands

from key industries including: hotels, airlines, consumer packaged goods, motion pictures, retail, toys, QSR,

automotive

Restructured the department into a more nimble team of strong marketers and helped raise the strategic skill set

of the team resulting in a 40%, year-over-year increase in promotions executed

Selected as one of twenty-six top performers from over 900 director-level employees across the company to

successfully complete Turner’s Leadership Development Program; a six-month intensive designed to further

leadership skills and effectiveness of high-potential, global leaders

André Macklin, résumé

************@*****.***

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Nickelodeon Digital Kids & Family – MTV Networks 2006 – 2008

Director, Integrated Marketing and Partnerships - Digital

Led a team of five digital marketing managers to create more than 450 custom promotions and sponsorships that

increased advertising revenue and allowed partners to engage with consumers across the network’s digital properties

Managed digital campaign creative development: wrote creative briefs, reviewed design compositions from

designers/agencies, ensured concepts met communication objectives and approved final executions

Promoted twice during first year; from Marketing Manager, to Senior Marketing Manager to Marketing Director

Register.com 2005 – 2006

Online Marketing Manager

Increased site traffic and online revenue from eHVCs by managing SEO, SEM and online advertising strategy and

execution.

Managed an annual search engine marketing budget of $7.5MM, targeting an international audience across

Google, Yahoo, Yahoo UK and Ask

Oversaw the efforts of the company’s digital agency of record, successfully conducted an agency review and

performed analysis of search activity and bid management that increased revenue and decreased click and

acquisition costs (CPC, CPA)

Latimes.com – Los Angeles Times, Tribune Company 1998 – 2004

Internet Marketing Manager Held position for 3.5 years

Served as the head of digital marketing for the company; developed consumer marketing strategies, that increased site

traffic, time spent per visitor and page views; and increased registered users while managing a $2MM P&L.

Developed the organization’s multi-media strategies and best practices in partnership with numerous Tribune

Company executives; working closely to craft marketing/sales initiatives for other business units in the

organization including: print, broadcast and interactive properties nationwide

Led a nimble team and created marketing strategies that increased consumer traffic to latimes.com by more than

81% during tenure

Internet Marketing Specialist Held position for 1.5 years

Evaluated/implemented online and traditional media buys, media partnerships, advertising campaigns, promotions

and online sweepstakes

Managed several areas of sales marketing including: strategic development and execution of all sales collateral,

media kits and advertiser acquisition/retention efforts

Internet Business Advisor Held position for 1.5 years

Consulted with more than 200 advertisers, such as hotels, restaurants and clubs/bars on the implementation of

customized websites and internet technology into their marketing plans

Generated more than $100K in advertising revenue for calendarlive.com

EDUCATION

Morehouse College Atlanta, GA

Bachelor of Arts Degree - Marketing Concentration

Cornell University Ithaca, NY

Hospitality Management - Professional Certification

HONORS & ACTIVITIES

- TBS Executive Leadership Development Experience (TLX), 2014 - Spelman College Coca-Cola Mentor, 2014

- IAC, Outstanding Achievement in Internet Advertising, 2013 - TBS Leadership Development Program, 2011

- WebAward, Outstanding Achievement, 2009 - Avid Business and Personal Traveler

MEMBERSHIPS

- Promax Broadcast Design Association (PromaxBDA) - The L.A. Office

- National Association for Multi-Ethnicity in Communications (NAMIC) - Kappa Alpha Psi, Fraternity Inc.

André Macklin, résumé

************@*****.***

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