Sales Marketing

JOSMAN RODRIGUEZ

**** ******* **** #** • Houston, TX • 77008 • 513-***-**** • ********@*****.***

Operations Management Marketing Business Development

SUMMARY

Marketing and operations professional with diverse skills and experience including, but not limited to:

• 7 years of international Business Management Consultant experience

• 3 years of Communication Experience with non-profit entities

• Project Leader accustomed to interacting with multicultural teams in diverse environments

• Technical skills: Web Page designer, MS Office, Adobe, Corel, Demand Solutions, SPSS, Lotus

• Bilingual: English/Spanish

EDUCATION

Xavier University, Cincinnati, OH.

• Master of Business Administration, Concentration in Information Systems

• Master of Education in Sport Administration

Monterrey Institute of Technology, Querétaro, Mexico.

• Bachelor of Science in Business Administration in Marketing. Graduated with Highest Honors.

PROFESSIONAL EXPERIENCE

TOR-REY & Pro-Cut Jan 2012 – Mar 2015

Product Manager

Created plans and executed business strategies to increase food equipment market share and profitability in

North America.

• Directly responsible for 4 product lines (Butcher Equipment, Refrigeration, Scales and Duramax).

• Develops and presents sales and goal analysis and reports for the President and CEO on a monthly basis

for all lines

• Delivers a solution set across development teams (primarily Development/Engineering, and Marketing

Communications) through market requirements, product contract, and positioning.

• Develops new marketing materials for all lines including catalogs, websites, show pieces and spec sheets

for over 120 SKUs.

• Accomplishments:

Increased overall sales for top three company lines from 2013 to 2014: Scales +18%, Refrigeration

+12%, Pro-Cut +21%. Previously, four managers were let go and had loses on every line.

Created a new butcher equipment brand line (“Pro-Cut”) two years ago and added 300 dealers

Identified, vetted and developed 550 new dealers in 45 states in three years

AFLAC June 2011 – Dec 2011

Management Consultant

Developed and implemented marketing strategies to teach a staff of 55 how to increase market share in the

Hispanic market in Kentucky, Ohio and Indiana.

• Accomplishment:

Hispanic business accounts increased 5 times compared to 2010.

FREELANCE Oct 2010 – May 2011

Marketing Consultant

Provided marketing and business advice to companies in areas such as advertising, promotions, PR, social

media, market research, event marketing, non-profit and Latin-American business knowledge.

CITY OF CINCINATI Feb 2007 – Sept 2010

Program Manager/Marketing Specialist

• Responsible for promoting the organization’s mission and campaigns through promotional activities,

media relations, social media, press conferences, website development, marketing research and

newsletters. Developed and managed the multimedia Littering is Wrong Too! pilot litter prevention campaign.

The pilot results were so successful that was used by over 400 Keep America Beautiful city affiliates

nationwide.

• Developed multimedia bilingual campaigns for the City of Cincinnati (Team Leader of research, copy and

media production).

• Accomplishments:

Won the 2011 Silver Anvil Award, the highest award given annually by the Public Relations Society of

America (PRSA).

The Get a Bin and Use It! campaign increased recycling bin distribution by 58% in Cincinnati in 2009.

CINCINNATI’S FLYING PIG MARATHON Jan 2006 – Jan 2007

Marketing Assistant

• Developed and implemented marketing plans, event itineraries and proposals to increase overall

participation. Augmented total registered participants 40% from 10,000 to 14,000.

• Conducted competitive venue analysis and managed logistic plans for increased visitors. 120,000

spectators cheered the runners compared to 100,000 a year before (20% boost).

XAVIER UNIVERSITY 2001 – 2002 & 2004 – 2006

Graduate Assistant, International Office

• Created opportunities for collaboration with other clubs and organizations on/off campus to provide

exciting events for American and international students, as well as faculty and alumni.

• Produced, marketed, fundraised and implemented key annual events on and off campus. Increased

number of events from 24 to 68 in one year. Received GA of the Year in 2005.

CUENTAN GROUP Aug 2003 – July 2004

Marketing Consultant

• Cuentan Group was the winner of the 2003 Merca2.0® Best Research Agency (Mexico)

• Provided managerial and marketing advice to Mosaicos Venecianos (Top artistic mosaic company with

projects in over 40 countries.) Streamlined the sale/logistic processes and unified the company’s image for

the local and international markets.

GERBER PRODUCTS MEXICO Feb 1998 – Aug 2000

Product Manager Associate

• Responsible for assisting in the management of lines such as Baby Jar Food and Graduate Juices and

Cookies.

• Developed and implemented New Product launches (Team leader of market research, R&D, copy

development and media production). Re-launched Preschool Juices line with 5 times the increase in sales.

• Analyzed national retail share performance on a monthly basis. Increased brand awareness and sales

despite declining birth rates.

• Managed the $4MM budget items, specifically A&P spending. Negotiated supplier contracts.

• Planned and developed diverse promotional and advertising efforts.

• Prepared socioeconomic and behavioral studies for strategic planning in Latin America.

• Created and managed monthly manufacturing forecasts. Exceeded efficiency goals.

SELECTED TRAINING SEMINARS & INTERNSHIPS

Event Marketing, GameDay Communications, Cincinnati, OH. 2006 - 2007

Direct Marketing and Sales, Cydcor, Cincinnati, OH. 2002 - 2003

Effective Sales Negotiation, KARRAS, Mexico City, San Antonio, TX. 1999, 2015

Advertising Communication, AXIS, Queretaro, Mexico.1998

Leadership Seminar, Monterrey Institute of Technology, Queretaro, Mexico. 1994

Contact this candidate