Director-Food Broker/Sales Manager

Kelly E. A. Ferrara

***** ******** ******

Boca Raton, FL. 33433

******.***.***.****...*-****.********@*******.***

Motivated, Organized, Personable, Strategic, Polished Sales Professional. I

have a twenty five year proven track record of career success in sales,

marketing, promotions, and leadership. My success stems from my ability to

build strong relationships with accounts and sales teams which have learned

to trust and rely on me because of my consistency, character, reliability,

follow-up and time management skills. My capacity to build strong

relationships with high volume/ high profile accounts has been instrumental

to my success.

Experienced from three sides of consumer product goods industry: buying,

selling and marketing.: National account relationships, hiring/managing

broker networks and direct report sales personnel, tradeshow Experience on

the selling side includes establishing retail and channel packaging

strategies, building major oversight, and conducting sales training

seminars for Franchises such as Subway. Buying experience includes

negotiations, logistical planning and in depth demographic/category

analysis. Training through third party entities including Fortune 100

companies such as Coca Cola, Campbell Soup Company and Dannon for the

emerging SuperCenter and Mass Merch channel. Marketing experience has

included pioneering of new market segments, launching or repositioning

brands in the face of intense competition, and management of resources to

include product design, package development and media/print/digital

strategy & execution. Throughout my career history, recruiting or

determination of partnership entities, development of relationships/people,

negotiations, networking and training have all been an integral part of

executing the strategic vision and overall goals

February 2013-December 2014

Italian Rose Gourmet Products, Inc.

Regional Vice President - Business Development

Development of customers and products for both Retail (Walmart, Costco,

Publix) and Broad line Distributors (Sysco, USF, GFS, PFG, Cheney) -

Proprietary products, R & D, Marketing/Social Media Advertisements and

management of broker and distribution networks. Enable the development of

customer specific plans and trade optimization programs/ Planning and

executing national/regional sales meeting and quarterly business reviews

February 2011-January 2013

David's Cookies

SE US Regional Sales Manager

I handled 9

states in all capacities within Foodservice (all Broad liners, 2nd/3rd Tier

and Export). I created and managed all Marketing Programs, Broker

networks, conduct all sales/Training meetings and attend all Food shows. I

develop and manage LLO programs with customers, both national and regional

accounts alike

December 2009-February 2011

Coca Cola Refreshments

OSS/ARTM Development Manager-On Premise

Development of Foodservice and Retail Accounts on Local, Regional

and National Levels. I provided complete support to Broadline Distributors;

development of Marketing/Sales Programs and analytical capability to build

customer brand, package and pricing plans. Implementation of Marketing of

new products

April 2008-August 2009

Campbell Soup Company

Regional Account Manager

For Campbell Soup Company, I represented such iconic brands such as

Campbell's, Pepperidge Farms, V8 Juices, Pace Salsa and Prego Sauces. I

provided complete support to the distributors, operators and retail. I

worked closely with retail, health care, educational facilities, as well as

National & Regional Accounts. Led sales strategy team, field sales

training, development and support of field based reporting tools/Developed

distributor engagement & execution plans; led new product launches

October 2003-April 2008

Southeast Sales/Nuco, L.L.C.

Food Service Broker

I provided complete support for over 100 manufacturers to the distributors

(Sysco, Cheney Bros., USF & GFS) as well as retail. Customers included

Large Leverage Operators, educational facilities, health care (Sodexho &

Aramark), Military & Groceries are among some of the clientele I handled on

their behalf.

November 2002-May 2003

Casa Java L.L.C.

Multi-Unit District/Operations Manager

For this coffee/bakery venture, I developed Kiosks and retro-fitted the In-

line stores. I was utilized for all aspects including

construction/development of site, structure of leases, menu/purveyor

development, hiring/training of personnel and travel from home office to

potential sites and franchises.

January 1991-October 2002

We Cook Management Corp. Miami,

Florida

Multi-Unit Operations Management/Consultant

We Cook Management-D/B/A The Union Square Caf & Catering Company/The

Filling Station/Wrapworks Caf /Claudia's Kitchen

. Created and designed three different theme-restaurant concepts

Designed and developed three off premise catering divisions and

all catering functions (weddings, events & social) at Quayside in

Miami

. Maintained all aspects of all three stores' operations

Researched and developed all recipes

. Experienced all forms of off premise caterings including movie &

commercial production catering/Established purchasing procedures and

maintained inventory control of the food and beverage provisions

. Hiring & training of personnel in POS systems and State Of Florida

Food Safety Program/Took additional courses in Certified Dietary

Management for Health Care Consultation assignments

. Claudia's Kitchen Bakery-This Company provided fresh baked product

such as; cookies, brownies, pies, cakes and wholesale dessert to

over 100 restaurants and markets locally. The national distribution

covered the continental United States & 18 countries.

. Established customer service programs: phone & computer orders

exceeded 200 per day Hiring, training and supervising full time

and seasonal employees

. Commanded a team of bakers producing 10,000 pounds of cookies,

thousand of mini cakes and the production of 3000 gift baskets for

the month of December

. Increased customer base by 250 percent in three years/Obtained

numerous awards at The Food & Wine Show in Aspen, Colorado and The

Fountainbleu Hilton Chocolate Festival

Kelly E. A. Ferrara

22173 Martella Avenue

Boca Raton, FL. 33433

Mobile...561-***-****

*-****...********@*******.***

http://www.linkedin.com/in/kellyeaferrara/

Thank you for the opportunity to present my background. My background

in the food service industry has adapted to the ever changing market and

grows with each new venture that I encounter. I have many years of

experience with all facets of the industry including development, design

and construction of projects (bakery, QSR, casual) and all vendor-related

needs (equipment, interior design, purveyors, purchasing/supply chain

management).

As Regional Vice President of Business Development for Italian Rose

Gourmet Products, Inc., a 100MM full service Foodservice/Retail maker of

salsas, sauces, condiments and marinades, my main concentration is focused

on the Southeast US and Export for both Foodservice and Retail channels.

Previously, as the SE US Regional Sales Manager for David's Cookies-a

150MM full service Foodservice/Retail Bakery, I handled 8 states in all

capacities within Foodservice. I created and managed all Marketing

Programs, Broker networks, conduct all sales/Training meetings and attend

all Food shows. I developed and managed LLO programs with customers, both

national and regional accounts alike. As an OSS/ARTM Development Manager-

On Premise for Coca Cola Refreshments, I developed Foodservice and Retail

Accounts for Florida. As a Regional Account Manager with Campbell Soup

Company, I called on all divisions (LLO's, National Accounts, Military,

Department of Corrections, Educational and HealthCare) retail and

distributors; my territory included the state of Florida and the Caribbean,

as well as export distributors. As a Broker, over 50+ manufacturers were

in my charge; Carla's Pasta, Clorox, Parway Tryson, Reynolds, Atlantic

Mills, McCain, Schreiber Foods, HP Hood, Roland Foods, Celestial

Seasonings, Dannon, Ferrante Bros., John Morrell, Pierre/Zartic Foods,

House of Raeford, Barber Foods, David's Cookies, Redi Bake, de Boer, Gehl's

Puddings & Sauces, Lyons Magnus Drink Mixes & Sauces, Ventura Foods,

Ralcorp, Pepperidge Farms, Dole, Sunny Fresh, Sara Lee, Arizona Tea and

more.

I have both Regional, Franchise & Multi - Unit experience as well. If

you would like to talk further about the possibility of myself being a

possible match to your needs for a candidate, please feel free to contact

me regarding any questions that you may have. I will also provide

references upon request. Thank you again for your time.

Regards,

Kelly EA Ferrara

Kelly E. A. Ferrara

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