Sales Marketing Insight Research

MATTHEW C. BALDWIN

** ******* *****, *********, **, 89074

303-***-**** - ******************@*****.***

Former Fortune 500 VP and nationally recognized marketing, advertising,

media and research leader who has generated over $100 million in new

business through innovative applications of insight and data to drive B2B

and B2C sales, evaluate products and markets, and uncover new

opportunities.

"Matt Baldwin is the best in the country at what he does. He is a superb

marketer, researcher, thinker, presenter and leader of people."

Alan Horton, E.W. Scripps Senior VP (ret)

PROFESSIONAL EXPERIENCE

SSRS Research & Marketing - Henderson, Nevada: 2010-present

Innovative, fast-moving advertising, marketing, media, research, client

solutions, business development and market insight provider who works one-

on-one with individual clients and markets to increase efficiency, insight,

analysis and sales.

President: Design, market, implement, execute and analyze advertising,

sales, marketing, research, client solutions and market insight projects

for all B2B and B2C clients.

. Developed and delivered marketing insight programs that won over $20

million in new business for clients in automotive, retail, real estate,

FIRE, gaming, entertainment, hospitality, recruitment, higher education,

health care, cosmetic surgery, pro sports and media.

. Developed and trained new insight-based sales and marketing approaches

that have won over $1 million in new sales in less than a month.

. Trained over 500 sales and marketing executives.

MediaNews Group - Denver, Colorado: 2001-2010

The second-largest media company in the U.S., with print, digital,

magazines, mobile, radio and television operations in 61 domestic markets.

Vice-President of Research/Marketing: Led, mentored, trained and

coordinated research, advertising, sales, PR, communications and marketing

efforts for 61 U.S. markets. Directed new business and market insight

projects for clients in multiple consumer categories.

. Developed and implemented insight-based Client Solutions sales process to

help local markets win new clients in multiple categories, including

Automotive, Consumer Products, Entertainment, FIRE, Food & Beverage,

Gaming, Health Care, Home Improvement, Non-Profits, Professional Sports,

Real Estate, Retail, Telecom, Spirits, Travel and Tourism, netting over

$11 million in new business in one year.

. Through innovative contracts and aggressive vendor negotiation, saved MNG

over $1 million annually while adding substantial strategic capabilities

to all local markets.

. Fielded and analyzed over 200 consumer and business quantitative research

studies and moderated over 50 innovative focus groups leading to

strategic insights and competitive advantages.

MATT BALDWIN - Page 2 of 2 - ******************@*****.***

EDUCATION HISTORY

University of Texas @ El Paso

Attended University of Texas on full academic and music scholarships.

Completed 4-year pre-medical program with 3.5 cumulative GPA.

Pre-Med aggregate degree includes minors in Mathematics, Chemistry, Biology

and Music.

Andress High School, El Paso, Texas

Graduated second in class of 500 with 98.6% cumulative grade average and

departmental awards in German and Physics. Lettered in scholastics, music,

baseball and cross-country.

MEMBERSHIPS AND AFFILIATIONS

Advertising Age Marketer of the Year

President, NAA Research Federation Board of Directors

7-time NAA Research and Marketing Conference speaker

E.W. Scripps President's Club

Mortar Board - Intercollegiate Scholastic Honor Society

Beta Beta Beta - International Biological Honor Society

Who's Who in American Universities; Who's Who in American High Schools

Strategic insight consultant for numerous retail, civic, media and

community organizations

Volunteer Executive Trainer for United Way and Volunteers of America

PROFESSIONAL REFERENCES

David Marin Dan Hoffman Mark Winkler

VP, Advertising & IT Professor, Research & Marketing Publisher &

CEO

MainStreet Media Group University of Denver The Desert Sun

Gilroy, California Denver, Colorado Palm Springs,

CA

408-***-**** 303-***-**** 760-***-****

Gary Meo Colby Atwood Jim Dyer

SVP, Print & Digital President Vice-President

Scarborough Research Borrell Associates Morris

Digital Solutions

Austin, Texas Williamsburg, Virginia

Augusta, SC

512-***-**** 206-***-**** 706-***-****

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