Valerie Gutierrez
**** *** ****** **. *******, TX
214-***-**** **********@*****.***
Marketing/Event Management
-Motivated, action-oriented marketing and event manager with experience delivering
s trategic plans that build image, spur revenue growth, boost consumer loyalty and create
positive community engagement for prominent market presence.
-Demonstrate capacity to envision, develop and market media driven presentations,
p rograms and events.
-Able to identify media opportunities and strategies to strengthen organizational growth,
market position and sales/profitabili ty.
Professional Experience
Museum Tower – Residential High-Rise (Real Estate)
Marketing/Events Manager (2012-Present)
• Develop annual marketing plans with both short term and long term goals
• Ensure articulation of Museum Tower’s desired image and position, both internal
and external
• Manage social media presence and direct marketing programs to improve recognition
• Oversee the development of all sales materials and new collateral for the sales
agents
• Establish a system of reports and communications for all information from the
marketing team to the sales team and for feedback and request from the sales team
to the marketing team
• Develop and manage the sales/marketing operating budgets
• Organize and direct marketing and strategy meetings on a regular basis whereby the
s trategy, advertising and events are discussed and evaluated
• Conduct relevant research/competitive and monitor t rends within the market
• Assist the VP of Sales and Marketing in establishing pricing policies and incentives
• Build relationships with outside vendors (catering, f lower arrangements, valet, etc.)
to ensure seamlessly orchestrated events
• Facilitate all realtor/prospect events while working closely with the Director of
Resident Relations
Starbase Jet Aviation – P rivate Jet Charter / A ircraft Management
Marketing Director (March 2012-Nov 2012)
• Developed and provided strategic direction on all advertising and brand
partnerships to align with overall company goals
• Created promotional materials and collateral for both jet charter and aircraft
management
• Directed all SEO and SEM for company website
• Responsible for communication between marketing vendors and the Starbase Jet
M arketing Team
• Supervised and directed the Marketing and Sales Specialist on the Marketing Team
• Implemented all logistics from beginning to end for the following events: Byron
Nelson, Formula One Hangar Event, NFL Alumni Golf Tournament, Wings Over
Houston, Monthly Havana Boys Cigar Events
Z immerman Advertising – A dvertising Agency – Client: Nissan
Media Planner/Manager (2010-2012)
• Managed 11 Central Region Markets
• Planned and developed new campaigns for Nissans’ RMP layout (Regional Marketing
P lan): Radio, TV and Digital
• Responsible for Communication between media buyers and account service teams
• Supervised two Junior Media Planners and contributed to their development and
media t raining
• Liaison between the digital team and all media planners on the Nissan account
Moroch – A dvertising Agency – Clients: McDonalds, Mattress Giant, Western Union, Boost
Mobile
Media Planner (2007-2010)
• Planned and developed new campaigns alongside the Media Director
• Responsible for the creation, issuance and follow-ups between media vendors
• Strategically negotiated media rates and premium positioning to reach client
objectives and goals
• Maintained daily relationships with account service to ensure budgets, and project
deadlines
• Ownership of all media plan budgets: budget summaries, f lowcharts, plan details,
i nvoicing
Assistant/Jr. Media Buyer/Planner
• Assisted Planners, Buyers, and Supervisors on 53 local McDonalds clients
• Developed and maintained relationships with TV, Cable, Radio and Outdoor vendors
• Managed the digital portion of the McDonalds business
• Team development with the media buyers to ensure smooth execution of media plans
• Direct communication with the account service team on all client/market
i nformation
UN I V IS ION – Radio: Sales
Account Manager (2006-2007)
• Managed 3 different leading Spanish radio stations for the DFW area
• Managed various media efforts- researching new sales opportunities, media kits,
compiling industry reports
• Worked with clients to determine needs, negotiate contracts and create successful
campaigns
Education/Certification
B.A. in Journalism – University of Oklahoma, Winter 2005
Major in Public Relations, M inor in Sociology – Presidents Honor Roll – Deans Honor Roll
Technology/Language
PowerPoint, Excel, SalesForce, Vertical Response, Constant Contact, In Design, Social
Media Tools and Applications, Google Analytics, Bi-lingual (English/Spanish).