Business Development And Channel Sales

PANKAJ SAINI

CURRENT ADDRESS

*** ******* ******, *** ****** CITY, 07307

MB- 646-***-****, Email - ********@*****.***

PERMANENT ADDRESS

H.NO. 7894 SHAEED BHAGAT SINGH NAGAR, HAIBOWAL KALAN, LUDHIANA, PUNJAB, INDIA

Email – ********@*****.***

CHANNEL SALES & BUSINESS DEVELOPMENT PROFESSIONAL

Strong track record of exceeding performance benchmarks throughout the career span

PROFILE

Dynamic and diligent professional with 11+years of experience and expertise predominantly in steering Business Development, Channel Sales, Marketing & Customer Support operations, distinction of having worked in India as well as Africa and Singapore.

Academically proficient with Masters in Business Administration specializing in Marketing & Finance from Punjab College of Technical Education, Ludhiana

Deft in mapping business dynamics and realigning strategic and operational drivers to combat competitive forces & stay firmly afloat with impeccable track record of delivering superior performances under demanding work environments

Capable of creating and developing strong network of channel partners – dealers, distributors etc to widen product distribution and deeper market penetration

Recognized as a proactive individual who can rapidly identify business problems, formulate tactical plans, initiate change and implement effective business strategies in challenging environments to enhance revenue generation, market share expansion & profitability

KEY COMPETENCIES

Sales Planning/ Execution Relationship Management Team Management Key Accounts Management

Vendor Management Pricing Business Development Strategic Management Brand Management

PROFESSIONAL EXPERIENCE

BLUE BUNNY – ICE CREAM, NIGERIA, AFRICA

SALES & MARKETING HEAD NOV 2012 – JAN 2015

In charge of coordinating corporate strategy and execution of various products ranges, including operations,

Marketing, placement and consumer handling.

THE SOUP SPOON, SINGAPORE

PROFESSIONAL MANAGEMENT TRAINING NOV 2011- 25 MAY 2012

SINGAPORE WORKFORCE SKILLS QUALIFICATIONS CERTIFIED (WSQ)

CASTROL INDIA LTD., LUDHIANA, INDIA Jan 2011- Sep 2011

Business Development Manager

BLUE BUNNY - ICE CREAM, NIGERIA, AFRICA Sep 2008 – Nov 2010

Project Manager

Deftly managed channel sales & business development operations across Nigeria, achieving primary & secondary target dealing with Dealers & Distributors in local and upcountry territories, reporting to the CEO

Conducted market analysis to get a fair idea of the latest trends to achieve market share metrics by providing valuable inputs for fine tuning sales & marketing strategies

Appointed new channel partners/ vendors to enhance business development through formal presentation, while working closely with the sales channel to ensure target achievements

Undertook service follow-ups while coordinated & addressed concerns of dealers, ensured timely collection

Planned & implemented promotional schemes across the region and increased the product visibility through extensive marketing campaigns & optimum utilization of POS/ POP materials across the network outlets

Established healthy business relations with clients & external associates for securing repeat business & long term loyalty and work towards solving their queries and complaints efficiently

Prepared strong and reliable MIS reports for facilitating the decision making process and liaison with Management for extensive market penetration

Seamlessly liaison for shipment and tracked inventory levels of ice cream products to ensure ready availability of material as per market requirements while forecasted future trends and requirements

Handled of B2B events of the company and undertook multiple projects in multi-cultural organization

THE MOBILE STORE, JALANDHAR. INDIA Sep 2007 – Feb 2008

Duty Manager

Managed the store operations including inventory system of the store, placed orders to restock the merchandise while managed the outflow and inflow of the inventory by recording the day-to-day transactions

Provided effective and inspirational leadership to a 4 member team through regular training, motivation and performance appraisals in order to achieve set targets in sales volumes

Interacted with the customers to understand their needs/ requirements while assisting them for the required services and maintained customer relationships to build the future perceptiveness.

Regularly monitored performance of the sales team to identify areas of improvements and contributed productive inputs to enhance performance levels.

Reviewed & interpreted the competition and market information to fine-tune strategies whilst identifying prospective clients, generating business from new accounts and developing/training them to achieve consistent profitability and enhance revenue.

Established healthy business relations with the clients & associates for securing long term customer loyalty, worked towards solving their queries and complaints efficiently.

AIRTEL, LUDHIANA, INDIA Feb 2003 - Feb 2005

Sales Officer

INFORMATICS COMPUTER INSTITUTE, LUDHIANA, INDIA Aug 2002 - Feb 2003

Marketing Executive

EDUCATIONAL CREDENTIALS

Master of Business Administration – Marketing & Finance 2007

Punjab College of Technical Education, Ludhiana 63%

Bachelor of Science – IT&M 2004

Utkal University, Bhuvneshwar 70%

TRAINING/ PROJECTS

Title Effects of advertisements of soaps & toothpastes and their appeal on the consumers in Ludhiana city

Synopsis Collected information through primary and secondary survey to understand the effects of advertisements on consumers’ behavior and preferences

Title Flow of Working Capital Management

Organization Ranbaxy Laboratories Ltd,

Duration 5 Weeks

Synopsis Involved in studying the challenges faced by the company in managing the flow of working capital

Organization Duke Fashions India Ltd (Training)

Department EDP

Duration 7 weeks

Synopsis Worked on projects using C & Visual Basic

Date of Birth: 08th July 1983

Language Proficiency: English, Hindi and Punjabi

References: Available on Request

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