Sales Medical

George Santanello

** ********* ****

Sussex, NJ 07461

Email: *******@***.***

Cell: 973-***-**** Home: 973-***-****

EXECUTIVE SUMMARY

Accomplished sales and marketing professional with a history of success in

the medical device and video imaging markets. Strong product marketing,

business development, sales and technology background. A skilled, results

oriented, leader as well as an accomplished individual contributor.

CORE COMPETENCIES

. Team building and management

. Planning and organizing

. Problem solving and decision making

. Budgeting and forecasting

. Skilled contract negotiator

PROFESSIONAL WORK HISTORY

SELF EMPLOYED

Marketing/Business Development Consultant June 2014 - July 2014

SONY ELECTRONICS INC - PARK RIDGE, NJ

General Manager - Medical Products Division September 2009 - April 30,

2014

Managed a growing and highly profitable division of a leading consumer and

business products company toward the achievement of financial goals,

organic growth and regulatory compliance.

. Responsible for P&L of an $80MM business

. Managed a team of 25 sales, marketing and product management

professionals

. Developed sales and marketing and strategies in conjunction with

management team

. Negotiated contracts with high-level distribution partners

. Served as an senior manager on Global Key Account Management team

. Provided market feedback and strategic direction to Japan senior

management

. Responsible for medical regulatory affairs with strong working

knowledge of FDA medical device regulations and Quality Management

Systems

Director of Marketing - Medical Products Division August 2000 - September

2009

Provided leadership and direction to a team of 7 product and marketing

managers. Responsible for development of marketing plans and strategic

direction for new and existing medical imaging product lines and overseeing

all outbound marketing activities including advertising and collateral,

trade shows, and corporate communications.

George Santanello

Page 2

Select Accomplishments:

. Assembled and manage highly talented and productive marketing

team

. Negotiated internal development of key new product line leading

for major surgical products manufacturer leading to global sales

of $20MM (LTD)

. Reorganized distribution channel for improved consistency and

market coverage

. Negotiated first-ever global purchase contract with industry

leading healthcare OEM

. Achieved 10% division sales growth (2005 - 2008) while exceeding

profit targets

Product Marketing Manager - Medical Products Division October 1997 -

July 2000

Responsible for marketing medical printer and storage products into the

surgical and ultrasound market segments.

. Co-develop and implemented marketing plans for new and existing

product lines

. Created pricing and distribution strategies

. Managed advertising and promotional campaigns

. Planned trade show exhibits and strategies

. Created marketing materials including product introduction bulletins,

brochures, spec sheets and website content

. Supported sales team with product demonstrations and sales training

Marketing Manager - Video Communications Division January 1994 -

September 1997

Marketing Manager - Personal Information Products January 1991 -

December 1994

EDUCATION AND PROFESSIONAL DEVELOPMENT

FAIRLEIGH DICKINSON UNIVERSITY - BS Marketing, Madison, New Jersey

PROFESSIONAL TRAINING AND DEVELOPMENT

Annual Training on Diversity in the Workplace, Affirmative Action, Business

Ethics and Personal Information Management

Kepner-Tregoe - Problem Solving and Decision Making Workshop

American Management Association - Fundamentals of Marketing

HONORS AND AWARDS - Sony Broadcast and Business Solutions Company

. Japan Activity Award - "Profitability of the Medical Printer

Business" - FY '10

. Excellent Performance Award - "Expanding the Video Conference

Business" - FY '10

. Team Excellence Award - "HD For Surgery" Marketing Team - FY '08

. Excellent Performance Team Award - "Outstanding FilmStation Sales" - FY

'04

. Inventory Management Award - Medical Division - FY '04

. Marketing Team Award - "Most Profitable BPSD Division" - FY '03

. Profitability Award - Medical Division - FY '01

. Special Achievement Award - Individual Recipient - FY '93

Advanced user of Microsoft Word, Excel and PowerPoint

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