Manager Management

George E. Ariza

***** ** *** ***. *********, FL 305-***-****) *********@*******.***

Hospitality Industry Executive (Certified Hotel Administrator) with successful career of over

twenty five years in positions of increasing leadership and managerial responsibilities.

Consistently demonstrated ability to increase bottom line profit for all properties by up to

10%.

Proven leadership. Leadership style: Authoritative (Mobilizes people toward the vision),

Pacesetting (set high standard of performance), Coaching (Develops people for the future)

decision-making and listening skills and extensive, "hands on" management experience

encompassing budget development and control, staff training and development, business

planning, promotions, and all operational areas.

Excellent revenue management skills, enhancing profitability. Forecasting demand by market

segment, understanding price sensitivity for these segments. Adjust prices and control room

access. Improving service quality, reducing operating costs and maximizing profits.

Core Competencies

Budgets P&L Forecasting Cost Controls Scheduling Purchasing Inventory

Revenue Management Food & Beverage Sales & Marketing

Experience

Penasco del Sol Hotel & Conference Center (Grand Heritage Hotel Group) Puerto

Penasco, Mexico

06/2013 to 10/2014

General Manager

208 newly renovated deluxe, superior and master suites guest rooms - each spacious,

handsomely furnished, and blessed with sweeping beach views and delightful amenities, one

restaurant and convention center (6 meeting rooms) A lush, oasis playground surrounded by

deserts dunes, gorgeous beaches and spectacular sea vistas. Located in sun-splashed Puerto

Peñasco (Rocky Point), Mexico. 105 employees. The only beachfront hotel within walking

distance of downtown attractions, restaurants, and nightlife.

• Responsible for the operation of the hotel: Front Desk, Housekeeping, Restaurant and Bars,

Banquets. Sales, Security, and Maintenance.

Increased net operational profit by 15% the first year. Surpassed 2014 GOI (Gross

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Operation Income) by 18%.

Improved the guest experience.

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Developed and implemented an aggressive marketing plan with focus on new corporate,

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group and contract accounts and while maintaining key existing clients.

Maintained employee satisfaction, which resulted in only a 5% turnover.

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Increased the number of rooms from 203 to 208. Upgrade AC units for 110 rooms, from

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window units to mini splits units.

Changed restaurant menu which was very well received by guests.

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Reviewed monthly P&L statements; and presented to corporate office.

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Grove Isle Hotel and SPA (Grand Heritage Hotel Group) Coconut Grove, Florida

03/2013 to 06/2013

Director of Rooms

50 spacious casually-elegant guest rooms, tucked within 20 lush palm-peppered acres.

Endless views of Biscayne Bay, intimate gathering places, and signature spa and dining. The

Private marina, exotic jungle murals, guilded columns and green-metal palm fronds. Grove

Isle is proud to have received multiple awards and accolades, including: Conde Nast Traveler

Readers Poll - #33 Small Hotels (United States); Cupid.com - Most romantic hotel; #5 Most

Romantic Restaurant AOL's City's Best of South Florida; Most Romantic Dining and Most

Romantic Restaurant in Miami – Gourmet. Responsible for 30 employees.

Responsible for overseeing the Front Office operations, Guest Relations (including front

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drive and bell staff), Concierge, Housekeeping, Engineering, SPA, and Revenue

Management.

Participated in all corporate regularly scheduled meetings.

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Developed short and long-range departmental objectives. Monitored, documents and

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notified the Executive Team of any factors that may impact or jeopardize the achievement

of current and future departmental objectives.

Promoted improvement and streamline of department operations, through the continuous

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assessment of hotel’s policies and procedures, their implementation and effectiveness.

Hyatt Miami at TheBlue Doral, FL 10/2008 to 03/2013

Front Office Manager

Luxury hotel with 250 all-suite accommodations including one to three bedroom villas, on 17

acres overlooking two back nine holes of the resort's famous golf course with free standing

clubhouse, spa, gym, restaurant, and bar. Recently ranked within the top 10 hotels in Miami

according to USNews.com, and is conveniently located near downtown Miami and the Miami

International Airport. Supervise a staff of 27.

• Responsible for overseeing the Front Office operations, Reservations, bell staff, and

transportation.

• Responsible for shift operations of the hotel as manager on duty.

Analyzed guest satisfaction data and developed and implemented plans to achieve

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established goals related to guest satisfaction scores, front desk activities, Hyatt Select

guest enrollments, etc.

Responsible for training new hires and retraining team members on company standards

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Worked closely with Sales & Catering departments for group stays, and site visits.

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Proficient with Opera property management system as well as Citrix reservations system.

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MasterCorp. Inc. Crossville, TN 12/2006 to 07/2008

Area Manager

Wyndham Vacation Resort, Daytona Beach, FL & Cocoa Beach Resort, Cocoa Beach, FL

MasterCorp specializes in turnkey resort housekeeping services, providing over 2 million

cleans annually. Mission: MasterCorp consistently set the standards for the resort

housekeeping industry. Responsible for 320 employees.

• Supervised the executive housekeepers on the two properties.

• Ensured optimal operating performance by controlling cost per unit, and inventory control

to ensure customer satisfaction.

Ocean Pointe Suite at Key Largo Tavernier, FL 09/2005 to 11/2006

Resort Operations Manager

200 one and two bedrooms suites resort that offers a variety of activities like tennis, fishing,

diving and sailing overlooking the Atlantic Ocean. Tripadvisor “certificate of Excellence”

award winner 2011. Responsible for 60 employees.

• Pursued revenue goals through effective utilization of yield management and revenue

maximization tools and demonstrated familiarization and involvement in strategic pricing,

web and electronic distribution and marketing

• Dramatically assisted the General Manager increasing GOP and maximized owner’s asset

value through implementation of detailed departmental expense controls for inside and

outside labor, overtime, purchasing, and maintenance contracts.

• Communicated and enforced policies and procedures. Coached/counseled associates to

ensure they are delivering the best guest experience possible.

• Closely monitored hotel’s accounting and finance functions ensuring compliance with US

GAAP, company policies and procedures, preparation, review and analysis of consolidated

financial statements (profit and loss, balance sheet, and cash flow), review and

management of accounts payables/receivables.

• Analyzed service and quality trends, identified training needs, and rolled out inter-

departmental training initiatives and programs to optimize service results and maximize

revenue through consumer retention.

• Established programs for improving employee morale and motivation, and increasing

employee accountability

The Sherry Frontenac Hotel Miami Beach, FL 01/2002 to 08/2005

General Manager

269 rooms hotel with 2 restaurants, bar and conference rooms with 500 capacity. Responsible

for 120 employees.

• Responsible for the entire operation, including but not limited to revenue management,

food and beverage, and sales & marketing.

Puerto Plata Village Puerto Plata, Dominican Republic 02/1997 to 01/2002

General Manager & Director of Operations

All-inclusive resort, with a total of 486 rooms, 8 restaurants, 5 bars (24 hrs. service), and

ballroom for 600 pax. Responsible for 350 employees

• Responsible for daily operations, inventory control, and property quality maintenance.

• Implemented marketing strategies to enhance and maintain financial performance and

exceeded operating standards.

Professional Development

Food Safety Manager, Certified Hotel Administration (CHA), Certified Hospitality Housekeeping

Executive (CHHE), Certified Rooms Division Executive (CRDE)

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