Marketing, Creative, Public Relations, Lead Generation, SEO, SEM

PATRICK SCHUERER

**** *. ********* ***. *******, IL 60660 773-***-**** *********@*******.***

Senior Marketing Executive

Marketing Brand Lead Generation Analytics Creative Operations

Senior marketing executive successful in design and launch of high-impact offline and online campaigns to support offerings, new

product and brand launch initiatives that leverage multichannel marketing methodologies with a content marketing foundation.

• DIGITAL MARKETING

• MEDIA PLANNING

•MULTICHANNEL MARKETING

• CONTENT MARKETING

Areas of Expertise

Professional Experience

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• AVP, Marketing Sg2, Skokie, IL June 2012 – November

2014

• creative lead: brand & marketing

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• Re-envisioned membership and prospect strategic online and offline marketing for the industry’s leading SaaS-based

healthcare analytics platform, intelligence and education offerings firm. Accelerated marketing and lead generation

strategies by implementing pragmatic marketing, operational and agile methodologies. Led the launch and

implementation of nationwide brand campaign strategy to position the organization for a multi-million dollar

acquisition and integration. Responsible for digital strategies and tactics including SEO, social media, mobile, apps and

other emerging digital platforms to promote user engagement and brand affinity. Led and mentored a team of 9

(marketing, lead generation, events).

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• Delivered Results:

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• Positioned $142M M&A in September of 2014.

• Social Media and Digital Marketing Consultant/Expert for provider clients and provider member events.

• Developed integrated, multichannel marketing campaigns to retain clients, increase online sales and improve conversion

rates.

• Led web technology, information architecture, user experience, content and design strategies.

• Developed mobile app strategy for events, including overseeing the development of all creative and content strategies.

• Integrated event strategy, increased lead revenue by 20%.

• Marketing lead for company-wide CRM and marketing automation, resulting in 15% increase in sales staff productivity,

which translated into 35% increase in sales.

• Developed marketing operations best practices, policies and procedures to provide streamlined marketing functions

• Decreased project lifecycle by 50%, incorporating operational and agile methodologies.

• Integrated sales funnel and campaign automation strategies, ensuring a unified go-to-market by both sales and

marketing, including client member retention strategies leveraging email, direct mail, social, mobile and telesales.

• Strategist, developer and pioneer of the company’s first lead generation strategy including territory strategy,

development and planning.

• 10% increase in incremental sales by integrating sales funnel, lead scoring and campaign automation strategies.

• Implemented company’s first integrated multichannel marketing platform including online and offline marketing built

on a foundation of content marketing and SEM.

• 20% increase in open rates, implementing A/B strategies, frequency, timing and content strategies.

• 6% increase in conversion rates for online marketing activities.

• Launched online, interactive account-based marketing strategy for 35-hospital health system, generated 25% response

rate resulting in an $865K 3-year contract.

• Developed an integrated campaign combining custom direct and online marketing to retain a $2M client, resulting in a

renewal of a $2.5M contract.

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• Patrick Schuerer, Page 2

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• Director, Marketing Programs NTT DATA Americas (formally The Revere Group), Chicago, IL 2007

to 2012

• creative lead: brand & marketing

• The Revere Group: Strategist and author of a comprehensive corporate marketing strategy for Healthcare, Manufacturing,

Public Sector, Financial Services, and Media and Entertainment verticals for the SMB sector.

Developed first integrated multichannel marketing model combining online and offline marketing strategies.

• NTT DATA Americas: Rebranding strategist to establish NTT Data Americas – six newly acquired North American

companies. Executive author of comprehensive integrated direct marketing plan for NTT Data Americas. Worked with

regional sales to ensure regional implementation and sales enablement. Led and mentored a team of 5 (marketing, lead

generation, events).

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• Delivered Results:

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• Lead marketing executive to integrated 6 acquired companies into North American business unit totaling

• over $1.2B in revenue.

• Strategist, developer and pioneer of the company’s first fully integrated marketing strategy leveraging

• online and offline strategies.

• Refined and implemented the company’s messaging strategy based on organizational role and aligning

• marketing channels to customer’s unique needs.

• Customer segmentation and online profiling of clients resulted in increased online revenues of 25%.

• Led CRM data governance team, selecting salesforce.com; resulted in 10% increase in staff productivity, leading to

20% increase in sales.

• Led SEM efforts, which resulted in company’s first $1M online deal.

• Led marketing integration of 6 acquired companies into North American business unit totaling

• over $1.2B in revenue.

o Direct Marketing Branding campaign to educate new service offerings led to 10% increase in North American

Sales.

• Successfully developed, directed and streamlined marketing operations to increase overall excellence.

• Global marketing and management experience including Latin America, EMEA and the Asia Pacific regions.

• Core driver and lead in the marketing for rebranding initiative integrating six newly acquired companies into one

unified brand in the North American market.

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• Sr. Manager Strategic Marketing Communications CDW, Vernon Hills, IL 2005 to 2007

strategic segment leader & creative lead

• Re-envisioned direct marketing framework and developed company’s first integrated messaging platform, including the

creation of message maps, creative briefs and product frameworks. Led the development of an integrated multichannel

marketing model for product promotion and lead generation strategies for server, security and storage solutions that

spanned print advertising, direct mail, email marketing, online advertising, online and in-store promotions for both B2B

and B2C customers.

Delivered Results:

• Developed company’s first integrated messaging platform supporting multiple communication vehicles, including the

creation of message maps, product frameworks and creative briefs.

• Custom Direct Marketing Metrics: increased server solutions by 29%, security solutions by 24% and storage solutions

by 10% year over year.

o Each product focal area received: Relationship Mailers, Solution Mailers, Transactional Mailers and

Catalogues.

• Conversions from direct response increased nearly 50%.

• Lead strategist in interactive award winning virtual tour sales tools to increase product knowledge - 157k Virtual Tour

messages sent (35% viewed – 45k impressions).

• Co-strategist and pioneer of the company’s first marketing communications strategy spanning all direct marketing,

collateral and digital outlets.

• Developed communications platform strategy of all direct marketing and collateral aligned with market trends and

product marketing roadmap strategies.

• Integrated event strategy increased revenue by 25%.

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• Patrick Schuerer, Page 3

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Director of Marketing Interactive Business Systems, Oak Brook, IL 2001 to 2005

Directed the marketing efforts and maintained overall responsibility for the global strategic marketing efforts, corporate and

marketing communications, public relations, analyst relations and branch sales support, for one of Chicago’s largest, privately held IT

professional services firms to the SMB sector.

Delivered Results:

• Custom direct marketing education profiles on IT talent (IT Talent Playbook) - response rate increased by 15%.

• Revenue attributed to IT Talent playbook was an increase of 25% year over year.

• Partnered with Regional VPs to coordinate and manage successful initiative to rebrand company included a full

redesign of the corporate web site, corporate literature and messaging outlets, increasing online sales activity by 15%.

• Led successful sales and marketing strategy of start up organization; CoTalent, Inc., a human capital management

company, resulting in over $5.5M in revenue.

• Integrated event strategy, increased lead revenue by 10%.

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Earlier Roles

Marketing Communications Manager Software Development Systems 1998 - 2000

Product Marketing Manager & PR Manager Anixter Inc. 1996 - 1998

Special Accounts Manager AT&T 1995 - 1996

• Business Consultant/Corporate Accounts Ameritech Cellular 1992 - 1995

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Education

Bachelor of Arts, Psychology University of Wisconsin - Madison 1990

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