DIANA CALDERA
An experienced Marketing Manager seeking to combine academic and professional experiences in
both the Marketing and Hospitality industry.
CONTACT INFORMATION
th
Briarwood, NY 11435
Mobile: (917) 943 - 2250
Email: *************@*******.***
LinkedIn:
https://www.linkedin.com/in/DianaCCaldera
WORK EXPERIENCE
MARKETING MANAGER
Higher Edge Marketing Services/The Princeton Review (New York, NY)
November 2007 – present
Client Services Management and Sales Follow-Up with colleges/universities and agencies
Online Ad publishing, implementation and ad reporting to clients and Sales team
Print Ad material collection for Book Publishing Team and approve PDFs prior to print
Write/Create Editorial content for e-Newsletters and e-mail marketing campaigns for
PrincetonReview.com and PoetsandQuants.com
E-Mail Campaign set-up
Represent company at client conferences and social events
Create banner ads for clients
Social Media and Video button publishing on School Profiles
TAX PREPARER
Jackson Hewitt Tax Service (Corona, NY)
December 2005 – February 2006
Annual tax preparation for clients
Data entry and client file organization
Direct mail and phone follow-up with clients for arrival of tax refund checks, letters, and company
promotions
EDUCATION
BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION – MARKETING
Pace University (New York), 2008
CERTIFICATE IN RESTAURANT OPERATIONS
NYU School of Professional Studies (New York), 2010
CERTIFICATE IN EVENT AND MEETING MANAGEMENT FUNDAMENTALS
Event Leadership Institute (New York), 2015
SKILLS
Online Ad Publishing (Revive, Ektron, DoubleClick For Publishers)
HTML and Email Marketing (Contactology, Ad Tags, HTML Codes)
Content Writing/Editorial (e-Newsletters, campaigns, brochures)
OTHER SKILLS
Fluent in English and Spanish, French (Intermediate Level)
Event and Wedding Planning Knowledge
Customer Service expert
Typing Speed: 70wpm
Licensed Bartender