Sales Representative

Location:

Posted:

February 10, 2015

WILLIAM CARSON GORDON

*** ****** ****, *** ****, New York, New York 10038

412-***-**** • *.******.******@*****.***

EXPERIENCE

Signpost Inc., New York, NY

Sales Representative, August 2014 – Present

Develop and cultivate leads through my pipeline for a cloud-based marketing and CRM software

that gives local businesses the power to effortlessly build, analyze and manage customer

relationships. Prospect and qualify potential new clients, negotiate and close deals, and track the

client’s progress throughout all stages of the relationship. Promote Signpost’s services, benefits,

and processes to potential targets. Consistently average a 40% decision maker contact rate,

leading to over 3 hours of daily talk time.

Carson Publishing Inc., Pittsburgh, PA

Advertising Director, September 2012 – December 2013

Directly managed several of the largest advertising client partnerships for a publishing company

specialized in production, design and sale of regional magazines, directories, and newsletters.

Increased product distribution by 8% to benefit the needs of clients. Additionally, improved

company revenue each quarter by expanding our client portfolio. Ensured advertising and

marketing programs met the needs of clients and enabled them to grow their businesses.

Tall Timber Group LLC, Pittsburgh, PA

Research & Marketing Analyst, January 2012 – August 2012

Evaluated target markets and proposed marketing strategies for clients in the construction and

real estate industry of Western Pennsylvania. Conducted analytical research on industry trends

and developments within the construction and real estate area to better suit the needs of our

clients. Developed and implemented consumer research designed to improve results of our sales

promotions. Company representative at industry affairs to develop and prospect new clients.

CMS Mid-Atlantic Inc., Union, NJ

Sales Analyst, June 2011 – December 2011

Provided financial, marketing, and consulting services as well as business development to the

cemetery industry throughout New York and New Jersey. Oversaw day-to-day operations and

management of several cemetery properties throughout the tri-state area. Analyzed business

performance and adjusted strategies and initiatives to achieve revenue goals. Increased pre-need

cemetery property sales through presentations and prospecting.

EDUCATION

The Pennsylvania State University, University Park, PA

Bachelor of Arts, History

SKILLS

Proficient in Salesforce.com, Velocify, ProQuest, EBSCO, LexisNexis, JSTOR, OCLC, CQ

Researcher, MS Office (Excel, Word, PowerPoint, Office Publisher and Access), and Adobe

(Illustrator, InDesign, Photoshop)