Sales Marketing

Peter J. Bonell

*****.******@*****.*** Sebastian, Florida

An accomplished Sales and Marketing Executive that has made his mark in multiple turnaround

scenarios under complex situations that resulted in optimum top line and profitability.

EXPERIENCE

Chief Marketing Officer at Casa de Campo

July 2012 - Present (2 years 8 months)

Oversees the entire Resort's sales, marketing, advertising, public relations, branding and

revenue in all facets of the operation, including; golf, marina, entertainment, lodging, real

estate, retail villa owners club membership and lifestyle. Staff includes locations in Florida,

NYC, Virginia, London, Brazil and Germany. Revenues increased in 32 months by 35% and

GOP 200%. Resort recognized as the only Great Golf Resort of the World, with Preferred

Hotel and Leading Hotels distinction in the world. Ranked the number one golf resort in

Latin America by; Golf Digest, Golf Magazine, Links and Golf Week. Host of the DR PGA

Open and Latin American Amateur Championship.

President at PGMA

February 2009 - June 2012 (3 years 5 months)

President of the alliance that included Golf Digest Publications, the PGA Marketing Group,

Nielsen Business Media, Carriage Trade Golf, Hunter PR, Dana Communications,

JetBlue(Challenge), National Golf Schools, and other industry icons. PGmA provides expert

assistance to golf destinations worldwide. Clients included; La Costa Resort, Moon Palace,

Punta Cana Resorts, Kiawah Resorts

Vice President Sales and Marketing at Ginn Resorts

March 2006 - July 2009 (3 years 5 months)

Directed all sales and marketing for the Resort Group /Four golf resorts, 11 golf courses

Hammock Beach -Reunion Resort- Belvidere-Sur Mer-Quail West-Tesoro-Bella Collina

Host of the LPGA Ginn Open-Champions Tour-PGA Tour-AJGA-Annika Open

Vice President of Sales and Marketing at Mohegan Sun

April 2004 - March 2006 (2 years)

Directed all sales and marketing for hospitality division with revenues of 1.4B annually

Title sponsor of the PGA Greater Hartford Open

Attained Preferred Hotel designation and 4 Diamond

Senior Vice President Hospitality at Double Diamond Resorts

September 2001 - March 2004 (2 years 7 months)

White Bluff-Eagle Rock-The Retreat-Rock Creek-The Cliffs

Hosted the Texas State Open- Pennsylvania Open

4 Resorts 5 Golf courses

Vice President Sales and Marketing at Colonial Williamsburg Resorts

1997 - 2001 (4 years)

Hosted the G-5 Summit-Virginia Open-Walker Cup

Williamsburg Inn-CW Lodge-Golden Horseshoe-CW Historical Park

Vice President Sales and Marketing at Hershey Entertainment & Resorts

1993 - 1997 (4 years)

HersheyPark-Hershey Bears-Hotel Hershey-Hershey Lodge-Hershey Spa-Hershey Country Club

Hosted the NIKE PGA Championship-Forbes Five Star annual meeting

Vice President of Sales/ Director of Marketing at The Broadmoor

March 1989 - March 1993 (4 years 1 month)

Longest maintained 5 Star 5 Diamond hotel in the world

Hosted US Amateur -US Women's Open-US Seniors Open

PUBLICATIONS

The Business of Golf Travel

Successful Meetings, ne 1, 2009

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Authors: Peter Bonell

EDUCATION

Mercy College

BS & MBA, Business-Marketing, 1978 - 1982

HONORS AND AWARDS

CHME, CMP

2006 HSMAI “ p 25 Marketing Minds

To ”

US Navy SEAL 1971-1977

Member of the AC

NY

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