Sales Management

Sydney Eick *rd

Propelling corporations of all sizes, C-officers and Boards of Directors to grow and reach the next level of success.

Chief Operating Officer

Senior Level Executive who responds to shifting business needs and priorities in a systematic and effective way.

Excels at implementing operational assessments and conducting functional requirements analysis for businesses of

all sizes. Extremely accomplished in mediation and negotiation.

Expertise and Critical Contributions

Accomplished mediator Instrumental in a strategic, unprecedented collaboration between competing

corporations in Japan, North America and Europe.

Executive Management Award Recognized by Smart CEO Philadelphia in 2014, being named in their

Executive Management Award program

New Company Launch Instrumental in all aspects in the launching of two new companies; PBARx,

LLC and TruVersaRx, LLC.

Professional Experience

Senior Vice President of Business Development - PBARx, LLC, Mount Laurel, NJ

Jul 2013 – current

Instrumental in all aspects of company launch

Spearheaded expansion and development initiatives nationwide.

Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.

Formulated custom business plans for incoming account managers.

Negotiated prices, terms of sales and service agreements.

Created new revenue streams by cultivating successful partnerships with NJ Manufacturers, Union Groups and

Trion, worth more than $5 million revenue.

Uncovered and qualified prospects and sales opportunities in targeted markets using external resources.

Developed new business opportunities by effectively communicating product lines to leading national

corporations.

Examined marketing material with the consumer perspective in mind to increase sales and expand key

client base.

Collaborated with account executives to penetrate new accounts, identify potential customers and

coordinate product demonstrations.

Senior Vice President of Business Development - TruVersaRx, LLC, Mount Laurel, NJ

Jul 2013 – current

Instrumental in all aspects of company launch

Led sales forecasting, market trend evaluation and segment strategies.

Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.

Negotiated prices, terms of sales and service agreements.

Created new revenue streams by cultivating successful partnerships with Progressive, and Trion, worth more

than $300 million revenue.

Uncovered and qualified prospects and sales opportunities in targeted markets using external resources.

Examined marketing material with the consumer perspective in mind to increase sales and expand key

client base.

Researched clients' business issues and goals to offer appropriate solutions.

Quoted prices, credit terms and other bid specifications.

Chief Operating Officer - Free For All, Inc., Mount Laurel, NJ

Jul 2012 – current

Delivering management consulting and organizational strategy development to drive improvements in

communications, leadership development, strategic execution, risk management and procedural compliance and

streamlining.

Analyzed procedures and streamlined processes to rectify operational inefficiencies.

Played key role in launching 2 new subsidiaries - PBARx, LLC and TruVersaRx, LLC

Documented business processes and analyzed procedures to see that they would meet changing business

needs.

Acted as second-in-command to CEO

Mapped current processes and offered recommendations for improvement.

Responsible for implementing cost-cutting and streamlining procedural changes

Collaborated with Information Technology Department and Marketing Department to achieve building

and implementation of a new Pharmacy Price Search Engine.

Coordinated upper management’s market visits and key account calls.

Negotiated prices, terms of sales and service agreements.

Developed new business opportunities by effectively communicating product lines to leading national

corporations.

Examined marketing material with the consumer perspective in mind to increase sales and expand key

client base.

Developed and implemented value-added strategies for prescription discount card, in the form of health

savings plans, to increase profitability.

Collaborated with account executives to penetrate new accounts, identify potential customers and

coordinate product demonstrations.

Networked and interacted with local, national and international associations to optimize industry

connections.

Designed and implemented calling campaigns targeted at non-profit organizations to generate

prospective accounts.

Vice President - Sinclair Broadcasting Company / Ring of Honor Wrestling, Bristol, PA

Aug 2002- Jul 2012

Responsible for budget accounting and taxes

Procuring appropriate venues for events, including all aspects of scheduling, labor, insurance and

lighting

Acted as an intermediary and mediator between Nippon TV and Samurai TV - competing corporations -

bringing them together in an unprecedented collaboration, in Japan. Responsible for the same positive

results in Europe and North America.

Worked alongside of Mark Cuban for two years, at HD Net.

Formed lasting relationships working alongside of both UFC and WWC

Acted as company liaison to various institutions, such as state athletic commissions, GoFightLive.tv and

Japan's Pro Wrestling NOAH

Acted as primary contact with athletes, in regards to contracts, transportation and accommodations

Functioned as the company controller in regards to the majority of cash flow transactions, including

compensation for athletes and staff, rental fees, production costs and expenses associated with

merchandising.

Monitored and coordinated all legal issues pertaining to athletes’ contracts, visas and business

relationships with any outside firms, vendors and athletic commissions.

Entrepreneurial Ventures

2002 – Present

Lesher Street Properties – Property Management Firm

Keystone Property Management – Property Management Firm

• Launched in 2002, the companies now generate a $1 million portfolio.

• Manage 23 residential and commercial properties including renting, maintaining and

bookkeeping for each property

Education

Richard Stockton College of New Jersey- Galloway, NJ

• Bachelor of Science – Business 1986

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