Public Relations Manager / Corporate Communications Manager
Resume:
RESUME
PAMELA PETERS-BAUN
Blk. ** Lt. ** Detroit St. Golden Meadow Executive Village, San Antonio, Biñan, Laguna
Contact Nos. (091*-*******
Email Address: **************@*****.***
PERSONAL DETAILS:
Married, 42 yrs. old, 5’6” in height, 130 lbs.
QUALITIES: Results oriented and a people person. Excellent relationship and management skills. Has the knack to
persuade, convince and motivate. Can work very well under pressure. A team player and problem solver. Proficient in
Microsoft office, Powerpoint and Lotus applications.
EDUCATIONAL BACKGROUND:
Bachelor of Arts in Mass Communication, Major in Broadcasting
Centro Escolar University, Mendiola, Manila
1989-1994
WORK EXPERIENCE:
Shopping Center Management Corporation (SM City Sta. Rosa)
PUBLIC RELATIONS MANAGER
September 2012 – Present
Conceptualizes public relations programs to enhance the company’s positive image.
Researches, writes press releases, prepares company position papers, media advertisements and placements on mall
activities/projects.
● Maintains company website and social networking sites.
Coordinates with media organizations for SM promotions.
Responsible for the conduct of regular media rounds, press conferences and press tours for both local and national
media.
Represents the company in meetings and events sponsored by the government, civic and local organizations.
Coordinates with local government units and agencies in the implementation of SM Foundation’s outreach and mall-based
programs.
● Coordinates with local government units and agencies in the implementation of SM’s CSR projects.
Coordinates/takes charge of community related projects.
Informs management of potential issues that may affect the company’s image and implements approved counter
measures.
● Responsible in spearheading crisis communication and management in times of negative publicity.
Issues company official statement to clarify misinformation.
Surveys public opinion and identifies public concerns regarding SM.
● Prepares speeches and messages of the Mall Manager and other top management.
● Prepares yearly budget of the Public Relations Department.
PUBLIC RELATIONS OFFICER
May 2006 – August 2012
● Researches, writes press releases, prepares company position papers, media advertisements and placements on mall
activities/projects.
● Maintains company website and social networking sites.
● Coordinates with media organizations for SM promotions.
● Responsible for the conduct of regular media rounds, press conferences and press tours for both local and national
media.
Filipino Heritage Festival, Inc. (NGO)
PROJECT MANAGER
February 2006 – May 2006
Conceptualized projects intended for the celebration of Heritage Month during the Month of May.
Coordinated with LGUs, private organizations and institutions in the implementation of projects for Heritage Month.
Supervised the actual implementation of projects.
Coordinated with press people with regard to media exposure of projects.
Assigned to write messages and speeches of the FHFI President and Festival Director.
National Commission for Culture and the Arts (NCCA)
Intramuros, Manila
POSITIONS HELD:
1. PROJECT DEVELOPMENT OFFICER III (Section Chief)
Public Affairs and Information Office (November 2004 – February 2006)
Supervised the day to day operations of the Public Affairs and Information office.
Prepared letters and other correspondences in relation to the functions of the office.
Represented the office in various meetings and functions.
Planned and implemented various activities such as press conferences, media briefs, event launchings, exhibits,
etc.
Prepared the yearly media plan.
Photograph and video documented activities and projects of the Commission.
Coordinated with LGUs, private organizations and institutions in the implementation of projects for National
Arts Month.
Supervised the actual implementation of projects.
Coordinated with press people with regard to media exposure of projects.
2. NEWSLETTER EDITOR/HEAD WRITER
October 2003 – February 2006
Written, edited, proof read articles intended for the bi-monthly newsletter of the Commission, the Agung.
Assisted in the lay-out of the said newsletter.
Written press and photo releases in connection to the activities and projects of the Commission for dissemination
to various national broadsheets and magazines.
Written speeches and messages for the Chairman, Executive Director and officers of the Commission.
Undertook regular media rounds.
Collaborated with media contacts on advertisements, press stories and articles in relation to the projects of the
Commission.
Provided information on matters related to Philippine culture and arts.
3. PUBLIC RELATIONS OFFICER
November 2001 – October 2003
Written press and photo releases in connection to the activities and projects of the Commission for dissemination
to various national broadsheets and magazines.
Undertook regular media rounds.
Collaborated with media contacts on advertisements, press stories and articles in relation to the projects of the
Commission.
Coordinated special events such as press conferences, launchings, exhibits.
Provided information on matters related to Philippine culture and arts.
Photographed and video documented activities and projects of the Commission.
4. EXECUTIVE ASSISTANT TO THE EXECUTIVE DIRECTOR
October 1999 – November 2001
Assisted the Executive Director in the implementation of policies and program plans of the attached cultural
agencies.
Represented the Executive Director in meetings, conferences and the like.
Coordinated with other divisions and offices.
Acted on official communication forwarded to the Executive Director for consideration/approval/appropriate
action.
Prepared minutes of the Management Committee meetings.
Nissan Motor Philippines, Inc.
EXECUTIVE SECRETARY
September 1997 – October 1999
Responsible for the day to day monitoring of incoming and outgoing documents.
Prepared office correspondences such as reply letters, minutes of the meeting and inter-office memoranda.
Received and placed calls for the VP.
Arranged superior’s appointments and meetings.
Speechpower
INSTRUCTOR
April 1996 – June 1996
Taught English grammar and pronunciation to grade school, high school and college students.
Accepted tutorial lessons from foreign applicants.
ADDITIONAL WORK EXPERIENCE:
EDITORIAL ASSISTANT
Bulawan: Journal of Philippine Culture and Arts
2003-2006
Assisted the Managing Editor in proof reading and editing articles for publication in the journal.
Conducted/written interview articles on featured personalities for the journal.
Assisted the lay-out artist in the selection of photographs for inclusion in the journal.
FREELANCE WRITER for:
• Brochures
• Leaflets
• Annual Reports
REFERENCES:
John Sacriz
CEO/Owner
IP Manila
Paula Pajares Belleza
Group Brand Manager
Shopping Center Management Corporation
(02) 901-2025
Ms. Evelyn Verzola
Assistant Mall Manager
SM City Santa Rosa
Contact this candidate