Acquisition Marketing Manager

HAMISH ELIOT MAXWELL RUSSELL

* ****** *****, ********* *-10C. New York, NY 10001

**********@*****.*** 561-***-****

STRATEGY, FINANCE & MARKETING EXPERIENCE

Tough Mudder - New York, Manager - Digital Acquisition May

2014 - Present

. Allocated 2014 Advertising Budget of $13+m and managed day-to-day

execution of digital advertising through agency partners and client

account teams from Facebook and Google

. Worked across departments to reconcile agency and vendor invoices

against actual spends for 65 events and 6 National campaigns.

. Designed and implemented creative refresh schedule with Creative team

that lead to increase in CTRs of 25% and decrease in CPCs of 30% on

Facebook.

. Developed Paid Media Performance report across all channels for weekly

analysis between paid media and actual sales. Report is distributed to

executives and worldwide stakeholders

Tough Mudder - New York, Senior Business Analyst April 2013

- April 2014

. Worked on team of 3 to develop new event series Mudderella from

inception through scale

. Developed operational blueprint and worked across departments for

logistics, construction, course, and event delivery for prototype

event and year 1 event series

. Produced scale recommendation of prototype event to 8 event series

globally and projected $8+m in revenue (from $0) by end of 2014 FY

. Developed customer segmentation for advertising practices and executed

all paid media operations for $1.4m budget across 6 advertising

channels

Landmark Ventures -New York, Associate (8/10- 1/12) & Senior Associate

(1/12- 4/13)

. Retained as consultant by senior leadership of emerging companies to

help formulate go-to-market, product positioning and new customer

partnership strategies.

. Identified and opened new sales opportunities/issuance of RFPs

totaling over $10mm that resulted in closing of sales of over $1mm

Turner Broadcasting, Inc.-New York, Account Service Representative

June 2008-August 2010

. Assist Account Executive and Sales Planner on Enterprise Accounts such

as Burger King, Mattel, Take2Interactive, and Unilever for

distribution of media budgets totaling over $7mm

ACTIVITIES/LEADERSHIP

Tough Mudder Business Plan Competition Lead Winter

2014 - Present

. Organized Annual Internal Business Plan Competition for Tough Mudder

Employees. Responsible for team and judge recruitment as well as

event execution.

Alumni Admissions Advisory Committee Winter

2010 - Winter 2013

. Conducted interviews and provided recommendations of prospective

students for admission

EDUCATION

Duke University, Durham, NC

May, 2008 Major: B.S. Economics/Certificate: Markets and

Management Certificate Program

Relevant Coursework: Decision Making in Business, Econometrics,

Intermediate Macro and Micro

Economics, Managerial Finance, Financial Accounting, Multivariable

Calculus

Temple University in Rome, Rome, Italy

Fall 2006

Relevant Coursework: International Marketing, Global Strategic Management

SKILLS

Computer: Microsoft Word, PowerPoint, Excel, Outlook, Dynamics; Google Apps

for Business

Marketing & Advertising: Facebook Power Editor, FBX Retargeting, Google

Adwords, Google Display Network, Google Analytics

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