Sales Manager

Ira Shuldman

* **** *****, ***** ********, NY ***20 631-***-**** ************@*****.***

Linked in profile: www.linkedin.com/pub/ira-shuldman/5/12b/6a0

Revenue Growth / Key Accounts / Marketing / Solution Selling / Launches / Advertising / Trade Shows Forecasting / Product Development / National Sales / Program Management / Distribution Channels / B2B

Award-winning sales manager with a proven record of delivering top line revenue results for diverse consumer products, ranging from consumer electronics and office supplies to personal care appliances and products. Expertise in national sales, including key accounts such as Wal-Mart, JC Penney, Target, QVC,HSN, Internet and Catalog direct mail companies. Consistently built profitable relationships with existing accounts while prospecting and cultivating new distribution channels and outlets. Managed budgets to $10M, staffs to six and up to 60 field reps. Key skills include:

* Directing business development and marketing initiatives

* Developing new accounts while retaining and building on existing relationships

* Recruiting, mentoring and retaining high-performance sales teams

* Formulating accurate sales forecasts and effective sales/marketing campaigns

WORK EXPERIENCE

2013(December to September 2014)

Voxx Electronics Corporation, Regional Sales Manager-Portable Consumer Electronics

* Sales Manager responsible for overseeing the sales of Portable DVD players, HD Radio, Tablets, Separation Alarms, and Shutterball the ultimate remote Selfie accessory. Coverage of accounts in various channels of distribution that include Premium, Big Box, wholesale distributors, specialty, catalog mail order and on line retail account.

* Oversee and coordinate outside sales representative organizations working closely to create programs and long range plans to increase business and expand product line exposure.

2011 (September – August 2013)

Lambro Industries, Inc.-Director of Sales & Marketing-(Clothes Dryer, Bathroom, Kitchen and HVAC Venting Accessories)

* As the first director of sales major tasks included driving the sales with existing accounts and acquiring new business. This includes such channels of distribution such as Hardware Store chains, Big Box Home Center Chains, Wholesale Distributors, Coop chains to name a few.

* Overall responsibility for sales totaling in excess of $15 Million dollars

* Realigned a network of commissioned outside sales representatives within 15 months acquiring an additional $1 Million dollars in sales. Yearly representative sales totaled in excess of $3 Million Dollars.

* Direct responsibility along with support personnel of Key accounts such as Lowes, True Value, Orgill, Amazon .com as well as other Trade Groups and Cooperatives. This included National and Regional trade show coordination.

Ira Shuldman Page 2

2001-2010

Emjoi, Inc. - National Sales Manager – (Personal Care Appliances Epilators/Hair Removal for Women) $10 Million in Sales

* Directed all channels of product distribution which included inventory control, factory purchases, development of marketing/ advertising support, oversaw client receivables.

Each department head above was a direct report in regard to updates and progress according to the company objectives.

* Managed over 60 outside commissioned sales representatives which increased the active customer base by 20% generating over $1.0M in new revenue in less than one year.

* Secured new retail channels through tailor made programs that added over $1.5 Million to the top line within 6 months.

* Developed a program for key Drug Chains which were implemented in less than 6 months. The result was an average increase of $800K in sales. The same program was implemented in to secondary Drug chains generating $200K in additional category sales.

1999-2001

Windsor Industries- National Sales Manager - Consumer Electronics, (radios, Walkman) imports

* Had direct responsibility for key national consumer electronic accounts.

* Turned around the revenue from underperforming outside sales organizations gaining over $1.5M in 1 year through a Program developed that would be more strategic and productive for major key accounts.

* Created trade show marketing strategy that included product manuals, literature, and rep training seminars which increased immediate sales by 750K within 6 months and set the tone for an additional 1M in sales increases from new business for the next fiscal year.

1997-1999

Office Depot- Account Manager

1995-1997

Universal Security Instruments, Inc. - National Sales Manager

EDUCATION

* BA in History from Bradley University.

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