Sales Marketing

KASHEF JAVEED

Mobile: +1-786-***-****

****, ** **** ***, ** Miller Drive, Miami 33165, USA

Email: *******@*******.***

CAREER SUMMARY

• Marketing, business development and sales experience and legally allowed to work in USA.

EMPLOYMENT RECORD

March 2013 to date: Business Consultant, Miami, FL

ARPUPLUS Telecom Services (An Orascom Telecom Venture Company)

www.arpuplus.com

Research & compilation of strategic Information on potential markets.

Business Plan + Sales Strategy Development & Execution.

Lead Generation and Closure with Mobile Operators & service providers.

Mega Promo Product in emerging and new markets. Regions include: Asia Pacific,

Africa, Latin America + Caribbean, Iran, Central Asia & Europe.

Launched Mega Promo in Paraguay (Personal), Argentina (Nextel), & Cross Carrier

Canada.

Feb 2012- to Feb 2013: Marketing & Sales Consultant

I-Buzz FZ LLC: Telecom (VAS) SMS, IVR, Digital Marketing & Mobile Apps.

SamTech Middle East: Fleet Management & Vehicle Tracking Solutions.

Jan 2010- Jan 2012: Business Development Manager

- TIM w.e. FZ LLC, UAE. www.timwe.com

Digital entertainment (Content & applications)(Mobile marketing & digital media-

online marketing, SMS & IVR solutions)

Main achievements:

- Iran- Set up the company TIM w.e. PARS in Tehran from scratch (establishing office, obtaining business

licenses, approvals, hiring & training staff, launching products etc).

o Achieved connectivity with MTN Irancell and promoted Digital Contents. Also had TIM w.e

shortlisted for major RFP’s submitted to MCI and RighTel.

o B2B Tie ups with Tebyan, Soroush Hamrah, ADP, Mehr News, Tehran Times, Hamshahri, Homa

Group, Melal Group, Nestle Iran, Eshareh, SGS. Esteghlal, Mahan Air.

- Pakistan- Mobile App Store to Ufone and SMS Mega Promotion to Warid Telecom, M-Learning, & App

Store & Profiling product to Mobilink & Telenor. B2B Sales & Tie up for local digital content.

- Yemen- Successfully introduced TIM w.e. to Sabafone for Mega SMS Promotion.

- Afghanistan- Successfully introduced company to Roshan Telecom & Afghan Wireless

- Bangladesh- Successfully introduced company to Grameenphone.

- UAE- Closed several B2B deals for SMS Promotions, Online Marketing, SMS tool & Mktg Platform.

o B2B: E-vision, EMI Arabia, ENBD, 20:20 Mobile, IBuzz, RAK Bank, Ajman Bank, Sahara

Centre, Marina, AD & Ansar Mall, Fast Car, Car Fare, Cars Taxi, UOWD, Middlesex University,

Smith & KenEstate, AD National Takaful, ME Ins, Jordan Ins, Globaleye, Arya Ins, Oman Ins,

Sun Ins, Consulate General: Pakistan & SriLanka, ICG Hotels, Atlantis, Grand Hyatt, Grandeur

Hotel, AD National Hotels, Al Fahim, Saudi German Hospital, Lifeline, ADGolf Club, Pan

Emirates, Nestle, Al Ain Mineral Water, Wrigley, UM7, MAME, Ambiance, Radiant, DUCTAC,

Qtelmedia, Radio Spice, Dreamdays, 1boxoffice.

- Generated revenues of almost 435K Euros.

Nov 2007- Dec 2009: Business Development Manager

Cellucom FZCO, UAE. www.cellucom.com

- Cellucom: Major retailer/distributor of mobile handsets and laptops in the GCC region.

- Connectivity with mobile operators & 3rd party service providers in MEA region (GCC, Jordan

Syria, Kenya, Tanzania & Namibia)

- B2B Tie up with Content Owners (Hungama, Rotana, ArabiaCell)

- Promotion of Digital Content through U-club (Cellucom’s content portal)

- B2B Cross promotions to develop the retail division (BoxofficeME & Timeout tickets)

- Marketing & PR exercises + Brand promotion of Retail division to increase footfall. (Digital

marketing, events, press releases, interviews, TV shows)

• Main achievements:

- Assisted establishing VAS (CDP & SMS gateway)Created new sales of AED 2.6 M in 12-month

period June 2008 to June 2009

- B2B Sales for Retail & VAS

o UAE: Mashreq Bank, Flash, Radio FM 105.4, 1boxoffice, UM Promoseven, Al Fahim

Group, Fares Products, Asianet TV, Kairali TV, Al Aan TV, Ahlia Exchange, M Lemon

Events, Al Jazira Club, PanEmirates & Dreamdays & Bahrain Voice FM.

Jan 2006- Nov 2007: Marketing & Sales Manager

Mobile Telecom Group (MTG), Abu Dhabi, UAE. www.mobiletelecomgroup.com

- MTG services include SMS, IVR, Mobile ticketing, Mobile content & TV interactivity

- B2B SMS sales: Premium & bulk, ITV. (GCC)

- Content Sales on IVR (Bahrain)

- SMS Contest TAHADI: The Challenge (Oman)

- Studio services (Multilingual recordings)

- Business development (Operator connectivity)

- Copywriting & proposals + preparation & implementation of marketing & media plans

- Clients:

Millennium Poet Contest (ADhabi TV)

Street Smart Contest (Infinity TV)

Interactive services on Abu Dhabi Sports TV & character generator

Al Jaraf Travels, Popeyes, Sheraton, Emirates Marketing & Promotions (EMP), Liwa

Group, TXT TV, Arabian Travel TV, Jawna TV, Abu Dhabi Airport, Profiles Group etc

• Main achievements:

- Increased sales by 400% in first 12 months

- Initiated concept of www.feefu.com (A character affiliated with their digital contents on web portal)

& Launch of Text TV (4fun TV)

Oct 1999- Dec 2005: Business Marketing Consultant

Masscala Marketing Consultancy & Advertising Agency, Tehran & Dubai

Main achievements:

- Successful rebranding of National Panasonic Technics to Panasonic in Iran- rebranding included all

outdoor signs, advertising, indoor branding of all Panasonic outlet dealers and product exhibition

stands

- Over 90% of all events management, product launches, seminars for dealers and consumers were

managed by Masscala

- Supervision of translation of Panasonic product brochures and marketing material into Farsi

- Other Clients

Iran Khodro (Peugeot, Kia), LG Pars, Toshiba

Dec 1997- Sept 1999: Marketing Executive

Panasonic Gulf FZE, Dubai, UAE. www.panasonic.ae

Main achievements:

- Successfully promoted audio visual, home appliances & kitchen products in Iran & Pakistan

- Successfully conducted numerous product seminars in Pakistan & Iran (including product training for

dealers & consumers)

- Preparation of major market research study on National Radio RCR M-50 model in Pakistan

- Successfully launched an advertising campaign in Iran for meat grinder MK-G20NR model

- Market research on CTV (TAU) in Pakistan & Iran

- Team member arranging several dealer & consumer fairs in Iran & Pakistan

Sept 1995- May 1997: Hospital Services Marketing Manager

Shaukat Khanum Memorial Trust Cancer Hospital, Lahore, Pakistan

Main achievements:

- Launched ‘Sponsor a Cancer Patient’ scheme. (From Concept to Execution)

- Organized local & international fundraising activities & events

- Raised US$90,000 from marketing diagnostic services to non-cancer patients. Revenues generated

were utilized in treating indigent cancer patients.

- Successfully launched, supervised and wrote the hospital’s newsletter

STATUS

• Legally allowed to work in United States of America (USA)

EDUCATION

• 1995: MBA (Marketing), Imperial College of Business Studies

OTHER ACHIEVEMENTS

• Feasibility & Business Plans for Retail, Restaurant & Café projects

• Two (2) books in English poetry published

• Several awards from the National Library of Poetry, USA

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