MARK A. SIMPSON
Washington Township, MI 48095
************@*****.***
EDUCATION
FERRIS STATE UNIVERSITY - BIG RAPIDS, MI
. Bachelor of Science Degree in Automotive and Heavy-
Equipment Management, May 1996
. Member of the Automotive Hall of Fame - Student
Chapter
OAKLAND COMMUNITY COLLEGE - AUBURN HILLS, MI
. Associates Degree in Automotive Body, August 1994
PROFESSIONAL DEVELOPMENT COURSES
. World Class Customer Service - 2000; QS 9000 - 2001;
Fundamentals of Successful Project Management - 2002;
How to Become a Better Communicator - 2003 - Achieve
Global, Professional Selling Skills - 2014
EXPERIENCE
2014 - Present Romeo RIM, Inc. Romeo, MI
Business Development Manager
. Hired to re-establish the lagging Agriculture and
Construction market with their new composites
technologies.
. Retained service business with a large Agriculture
company that was being re-sourced to another company.
. Uncovered two new programs that were in the initial
design phase. Quoted Romeo RIM's new technologies for
vehicle weight and cost saving benefits.
. Leading a team reviewing unprofitable business.
Developing strategy to re-quote or exit programs to
improve profitability of company.
2013 BEE LINE COMPANY Bettendorf, IA
Director - Strategic Accounts
. Hired to implement a strategic business strategy to
grow National Account Programs with large fleets,
truck dealership groups and commercial tire care
centers. Coordinate sales with territory sales
representatives across the nation so that quotes are
consistent.
. Revived sales and training with Wal-Mart Fleet
Services that was being ignored for several years.
Meeting with Regional Managers sparked interest to
add new equipment and increased technician
participation in training programs.
. Working with FedEx Freight on implementing an
alignment program into their tire maintenance
procedures. Program will start with large hub
locations and then be implemented into satellite
facilities when proven successful.
2003-2013 AXLETECH INTERNATIONAL Troy, MI
North American Sales Manager- Commercial Aftermarket
. Hired by the VP of Aftermarket Sales and Operations
to manage major commercial aftermarket customers
including OEMs and Warehouse/Distributors. Personally
grew the business from $9M to $20M in my first 3
years by growing our core customer base and landing
several new accounts.
. Consistently met or exceeded annual sales goals by
developing strong relationships with customer base
and entrepreneurial actions to sell new product
programs.
. Led development of new business for AxleTech products
to "non-traditional" on-highway customers resulting
in new annual sales in excess of $2.5M
. Acted as liaison between OEM customers and AxleTech
engineering department to determine appropriate
spares stocking for new products resulting in earlier
spares revenue and changes to AxleTech product
development process.
. Key team member in with the development of new
motorsports program to expand our customer base in
the aftermarket arena. Led business development for
aftermarket gearing components and new portal wheel
end product hailed as "the future of axles".
Sales Manager - US Gear
. Re-established lagging aftermarket performance gear
product line inherited from US Gear acquisition.
Increased base business by 50% in 12 months by
working with major distributors in the performance
gear market.
. Discovered latent market demand for new products in
drag racing and off-road applications. Two product
launches in 2012 totaled $500K in incremental sales.
Additional products being launched in 2013 with
expected revenue generation of $1M.
. Additional responsibilities included product
inventory and production planning.
2003. SPX Corporation Warren, MI
West Coast Account Manager, Dealer Equipment & Services
. Management of equipment programs for automotive OEM
dealer networks including Nissan/Infiniti, Mitsubishi
and Isuzu.
. Established new multi-million dollar dealer equipment
program with Hyundai.
. Represented company at trade, industry and dealer
shows.
Dealer Consultant, Dealer Equipment & Services
. Liaison between equipment manufacturers and OEM
dealership representatives to ensure sales and
customer satisfaction. Negotiated sales margins with
equipment manufacturers in competitive or non-typical
sales with dealerships allowing the sales
representative to close a sale by maintaining
standard margins.
. Worked with Regional Managers and Field Sales
Representatives to close sales when new dealer
opportunities were discovered. Selected the product
offering to be presented to the dealer and directed
field sales staff to start the quoting process.
INTERESTS Outdoor Recreation, Sports and Vehicle Build and
Restoration.